What Every Small Business Owner Needs to Know about Google AdWords: Search Ads, Google Display Network and how to control your traffic

Table of Contents

Introduction

Google AdWords is one of the most powerful tools for growing your business. It’s also a very complicated service, with many different features, settings, and options to choose from. And while managing your ad campaigns can be time-consuming, it’s worth it: AdWords has been shown to improve search rankings and drive more traffic to websites than organic search results alone.

In this post we’ll cover what exactly Google AdWords is and how it works. We’ll also share tips on how you can use this tool effectively to grow your business and increase revenue through advertising!

1. What is Google AdWords?

Google AdWords is a pay-per-click advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a search query.

  • What is Google AdWords?
  • How does it work?
  • How much does it cost?

Search Ads

  • Search Ads are text-based ads that appear in search results (on Google Search, Google Maps and other sites), as well as in the right side-bar of the Google Display Network.
  • They’re a great way to reach customers who are actively looking for your products or services. These types of ads can be used to drive traffic to your website and other online destinations, drive phone calls, or drive conversions.
  • If you want people who have already visited your site to take another action (like sign up for a newsletter), then this is the right format for you!

Google Display Network (GDN)

The Google Display Network is a network of over two million websites, which can be used to reach people who are interested in your products and services.

Google Display Network ads are shown on websites across the internet. These include news sites, blog posts, videos and many other types of content that is relevant to what you’re advertising for.

When you buy a targeted ad on GDN, you’re able to place your ads on sites that have already been determined as having an audience that matches with yours. It allows you to reach out-of-reach potential customers without having to do any additional research yourself!

Setting Up Your Ad Account / Campaigns

  • Setting Up Your AdWords Account
  • Setting Up Your Campaigns
  • Setting Up Your Ad Groups
  • Setting Up Your Ad Extensions
  • Creating Ads, Including Display Ads and Mobile Ads
  • Budgeting For Your Campaigns

you can grow your business by using adwords

Here are the steps to follow to set up your own AdWords campaign:

  • Sign up for an account. After you sign up, you’ll be asked to create a new campaign, ad group and landing page. You can use our suggested settings, which we’ll go through later in this post.
  • Set up your ad groups so that they’re specific and relevant to what you’re selling—for example, if you sell different types of products or services related to clothing (e.g., T-shirts vs shoes vs jackets), then create separate ad groups for each type of product or service. If possible, organize them by topic (e.g., winter clothing vs summer) or type (e.g., shirts vs dresses). This will help make sure that Google displays only relevant ads when someone searches online for something related specifically within those categories..

How to get started with AdWords?

  • Get your Google AdWords account
  • Choose your keywords wisely
  • Decide on an audience to target
  • Create ads that are relevant and effective, with a strong call to action
  • Set a budget for your campaign(s)
  • Launch your ads and track their performance (and optimize them as needed)

To make the most of your efforts and budget, it’s important to set the right goals and measure them effectively, then adjust your strategy accordingly.

To make the most of your efforts and budget, it’s important to set the right goals and measure them effectively. It’s also important that you don’t worry about what other people’s goals are. You should define your own problems before starting on a solution.

Be ambitious in setting your goals, but stay realistic and be sure they’re measurable so that you can check back on them periodically throughout the campaign. Here are some tangible fitness goals you could achieve in 3-6 months:

  • Lose 10 pounds
  • Increase endurance by running 2 miles without stopping
  • Get into better shape by doing 30 push-ups and 50 sit-ups every day

Takeaways

The bottom line is that Google AdWords is a great way to grow your business. It’s easy-to-use, affordable and effective. But don’t forget the other platforms like Google Display Network and Search Ads! These tools should be included in every marketing strategy for small businesses, so keep them in mind as you build out your own plan for 2019.

Conclusion

We believe that it’s important for you to understand Google Adwords. It is a very powerful tool and can help you grow your business. If this sounds like something that interests you, then contact us today for more information about our services!

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