Running pay-per-click (PPC) campaigns in Anchorage, AK can deliver serious ROI—but only if your account is dialed in. Without regular PPC audits, your budget can drain fast, targeting the wrong audience or bidding on underperforming keywords. That’s where our team at Atomic Social steps in. If you’re looking to tighten up ad spend, increase conversions, and maximize your ROI, these 25 PPC audit checks are your roadmap. Businesses across Anchorage trust us to turn waste into wins—and you should too.
Why Anchorage Businesses Need Regular PPC Audits
Anchorage businesses operate in a competitive digital space. With industries ranging from tourism to oil and gas, the online ad market is crowded. PPC campaigns that aren’t consistently optimized often suffer from:
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Wasted ad spend
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Low click-through rates
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Poor landing page alignment
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Targeting irrelevant keywords or demographics
If you’re not seeing consistent ROI, it’s time for a detailed PPC audit. The right analysis can expose waste and reveal opportunities for better performance.
Top-Level Account Checks
Before diving into granular details, make sure the PPC foundation is solid. Here’s what to look for:
1. Account Structure
A clean, logical structure (campaigns, ad groups, and keywords) ensures better performance and easier management.
2. Conversion Tracking
Are you tracking form fills, phone calls, or purchases? If tracking isn’t set up, you won’t know what’s working.
3. Budget Allocation
Review how budget is distributed. Are you overspending on low-performing campaigns?
4. Campaign Type Relevance
Are you running the right campaign types—Search, Display, Shopping, or Video—based on your goals?
Targeting and Audience Review
Your ads need to reach the right people in Anchorage and beyond.
5. Geo-Targeting Accuracy
Are you targeting the right locations in Alaska? Avoid wasting spend on irrelevant regions.
6. Device Performance
Evaluate how ads perform on desktop, mobile, and tablets. Adjust bids based on device efficiency.
7. Audience Segments
Use audience targeting to reach in-market segments or re-engage previous visitors.
8. Demographic Filters
Check age, gender, and income targeting—especially for niche services in Anchorage.
Keyword Performance and Bidding
Keywords make or break your PPC performance. These checks are crucial.
9. Search Term Report
Audit search queries to find irrelevant terms you should exclude.
10. Negative Keywords
Are you using enough negative keywords to prevent wasted clicks?
11. Match Type Optimization
Balance exact, phrase, and broad match types to control visibility and spend.
12. Quality Score Review
Lower quality scores mean higher CPCs. Work to improve ad relevance, landing page experience, and CTR.
13. Bid Strategy Alignment
Are you using manual bidding, enhanced CPC, or automated strategies? Choose what best fits your conversion goals.
Ad Copy and Creative Review
Anchorage audiences respond to tailored, compelling copy.
14. Ad Relevance
Does your ad copy align with keywords and landing pages?
15. A/B Testing
Are you testing headlines and descriptions regularly?
16. Extensions Usage
Use sitelinks, callouts, and structured snippets to improve visibility and CTR.
Landing Page Optimization
Clicking an ad is only the first step. The landing page must seal the deal.
17. Page Speed
Slow pages lose conversions. Use tools like PageSpeed Insights for audits.
18. Mobile Responsiveness
Most users are on mobile—ensure your landing page looks great on all devices.
19. Message Match
Your ad and landing page should deliver a consistent message.
20. Conversion Elements
Are you using forms, CTA buttons, or click-to-call features effectively?
Performance Tracking and Reporting
Track what matters, improve what underperforms.
21. Conversion Value Tracking
Track not just leads, but the actual value generated.
22. Attribution Model
Are you using the right attribution—last click, data-driven, etc.—to credit conversions?
23. Custom Reports
Don’t rely solely on default dashboards. Build custom reports to track KPIs important to your business.
Compliance and Settings Review
Missing a setting can derail your entire campaign.
24. Ad Schedule
Run ads only during high-conversion times to reduce waste.
25. Account Access and Permissions
Audit who has access. Limit users and agencies that no longer need it.
Stop Wasting Ad Spend – Let Atomic Social Help
PPC audits are time-consuming, but they’re necessary if you want to compete effectively in Anchorage. Whether you’re a local medical clinic, real estate office, or eCommerce store, running unchecked Google Ads campaigns can drain thousands in wasted spend. Atomic Social specializes in PPC management for Anchorage businesses, delivering clear, measurable improvements and sustainable growth.
If you’re tired of underperforming ads or just unsure where your money is going, let us help you cut the waste. We’ll implement all 25 of these checks—and more.
👉 Contact Us Now: 6024903252
Email: Success@atomicsocial.com
Website: atomicsocial.com
