If you’re running paid search campaigns and live in Palmer, AK, it’s time to make sure your budget is working as hard as you are. A PPC audit isn’t just a checklist—it’s your key to uncovering wasted spend, improving conversion rates, and scaling your business. At Atomic Social, we help businesses across Alaska streamline their advertising through expert-level PPC audits that get real results.
Why Do a PPC Audit in Palmer?
Palmer’s local market is growing, and competition is rising in industries from tourism to home services. A detailed PPC audit helps you stand out in Google Ads and other platforms by fixing inefficiencies and enhancing your ROI.
Whether you run your own campaigns or have an agency managing them, regular audits are a must. They reveal hidden issues, flag underperforming ads, and identify areas where money is being wasted.
25 Essential PPC Audit Checks to Optimize Your Campaign
Here are the top 25 things we review in a professional PPC audit. These checks apply whether you’re targeting Palmer, Anchorage, or anywhere in Alaska.
1. Campaign Structure
Messy account structures are the #1 cause of PPC waste. Are your campaigns separated by product or service type? If not, start here.
2. Keyword Match Types
Are you using too many broad match keywords? Broad match often triggers irrelevant clicks, especially in smaller markets like Palmer.
3. Negative Keywords
Have you added enough negative keywords to filter out unqualified traffic? If not, your ad spend is leaking.
4. Search Terms Report
Look at the actual search queries people are using. Are they relevant? If not, add negatives or adjust targeting.
5. Geo-Targeting Settings
Is your campaign targeting the right locations? Many Palmer businesses waste money by accidentally targeting nationwide.
6. Ad Scheduling
Are your ads showing at the right times? For local businesses, showing ads during business hours often works best.
7. Device Targeting
Should mobile traffic be prioritized? Many Alaska users rely on mobile more heavily—track performance by device.
8. Demographic Targeting
Adjust age, gender, and household income targeting to match your customer profiles.
9. Ad Copy Testing
How many versions of your ads are running? Split-testing ad copy is essential to boost CTR and conversions.
10. Landing Page Relevance
Your landing page must match the intent of your ad. Otherwise, bounce rates soar and Quality Scores drop.
11. Conversion Tracking Accuracy
Are you tracking actual leads or just page views? Use Google Tag Manager and Google Ads Conversion tracking correctly.
12. Use of Ad Extensions
Ad extensions can improve visibility and CTR. Make sure you’re using callouts, sitelinks, and structured snippets.
13. Budget Allocation
Are you overspending on underperforming campaigns? Reallocate based on results.
14. Quality Score Optimization
Low Quality Scores lead to higher CPCs. Fix your ad relevance and landing page experience to cut costs.
15. Impression Share
Low impression share means lost opportunities. Check if budget or rank is limiting your exposure.
16. Click-Through Rate (CTR) Review
CTR reveals how well your ads engage. Palmer-based businesses should aim for local relevance in ad copy.
17. A/B Testing Campaign Settings
Even small changes to campaign settings can impact results. Test bidding strategies, delivery methods, and audience segments.
18. Bidding Strategy Review
Are you using Smart Bidding appropriately? Or should you test manual bidding for more control?
19. Audience Targeting and Segmentation
Use remarketing lists, in-market audiences, and customer match where applicable.
20. Campaign Goal Alignment
Your campaign should align with actual business goals: phone calls, form submissions, or online sales.
21. Broken Links and Errors
Always check that landing pages are active and load fast. A broken URL can kill your entire campaign.
22. Duplicate Keywords
Avoid competing with yourself. Check for duplicate keywords across campaigns or ad groups.
23. Call Tracking Setup
For Palmer service-based businesses, phone call tracking is critical. Use tools like CallRail or Google Forwarding Numbers.
24. Ad Relevance Score
Higher relevance equals lower costs. Make sure ads closely align with keywords and landing pages.
25. Competitive Analysis
How do your ads stack up against competitors in Palmer, AK? Use Auction Insights to find out.
Why Work With Atomic Social for Your Palmer PPC Audits?
You don’t just need a checklist—you need a team that understands how to turn audits into action. At Atomic Social, we specialize in local PPC optimization, cutting wasted ad spend and improving ROI. Our team knows the Palmer market and can tailor your PPC campaigns for real growth.
We’ll audit your Google Ads account, apply best practices, and help you create campaigns that convert—not just click.
👉 Contact Us Now: 6024903252
📧 Email: Success@atomicsocial.com
🌐 Website: atomicsocial.com
