Contact Us

If you’re running Google Ads but not seeing strong results, chances are your campaigns are leaking budget. That’s where a PPC audit in Montgomery, AL can save the day. At Atomic Social, we conduct in-depth audits that identify wasted spend, fix tracking issues, and uncover missed opportunities to boost ROI. Our 25-step checklist ensures your ads run lean, efficient, and profitable—no more wasted clicks or dollars.

Why a PPC Audit Matters

Even the best-performing ad accounts can drift over time. Bids creep up, keywords overlap, and targeting expands beyond your ideal audience. A PPC audit gives you a clear picture of what’s working, what’s not, and where your ad dollars are being wasted.

For local businesses in Montgomery, an audit ensures every dollar of your budget targets the right audience, right time, and right intent—so your campaigns deliver measurable results.

With Atomic Social, you’ll get a detailed audit that’s easy to understand, actionable, and tailored to your local market.

Our 25-Point PPC Audit Checklist

We review every element of your Google Ads account to eliminate inefficiency and boost performance. Here’s a breakdown of our 25 essential checks:

Account Structure & Settings (1–5)

1. Account Organization: Campaigns and ad groups aligned by theme or service.

2. Naming Conventions: Clear, consistent naming for easier management.

3. Location Targeting: Focused on Montgomery, AL and surrounding service areas.

4. Ad Scheduling: Ads showing during hours when conversions actually happen.

5. Budget Allocation: Spend prioritized toward top-performing campaigns.

Keyword & Match Type Analysis (6–10)

6. Keyword Relevance: Removing low-quality or irrelevant keywords.

7. Match Type Review: Proper balance of broad, phrase, and exact match types.

8. Search Term Report: Identifying and excluding irrelevant queries wasting spend.

9. Negative Keywords: Ensuring an updated negative list is applied across campaigns.

10. Duplicate Keywords: Eliminating overlap that splits impressions and data.

Ad Copy & Extensions (11–15)

11. Ad Relevance: Ensuring each ad aligns tightly with its ad group’s keywords.

12. A/B Testing: Running active tests on headlines, descriptions, and CTAs.

13. Ad Extensions: Utilizing all relevant extensions—sitelinks, callouts, and structured snippets.

14. Location Extensions: Highlighting your Montgomery business location for local searches.

15. Call Extensions: Making it easy for mobile users to call directly.

Landing Page Optimization (16–18)

16. Message Match: Ad copy and landing page content must align perfectly.

17. Page Speed: Ensuring fast load times (under 3 seconds) for better conversion rates.

18. Conversion Elements: Strong CTAs, mobile-friendly design, and lead capture forms.

Bidding & Budget Efficiency (19–21)

19. Bid Strategy Review: Assessing manual vs. Smart Bidding for your goals.

20. Bid Adjustments: Device, time, and location adjustments for better control.

21. Wasted Spend Analysis: Identifying non-converting keywords draining budget.

Conversion Tracking & Analytics (22–23)

22. Conversion Tracking Setup: Ensuring all key actions (calls, forms, purchases) are tracked accurately.

23. Attribution Model: Reviewing data-driven or position-based attribution for accurate ROI measurement.

Performance & Reporting (24–25)

24. Quality Score Review: Evaluating ad relevance, CTR, and landing page experience.

25. ROI Reporting: Measuring cost-per-lead, conversion rate, and revenue impact.

This thorough checklist ensures no dollar is wasted and every ad contributes to your growth.

Common Issues We Find in Montgomery Campaigns

When performing PPC audits for Montgomery businesses, we often uncover:

• Broad match keywords wasting 30–50% of the budget

• Poor location targeting showing ads outside Alabama

• Missing call tracking for phone-based conversions

• Duplicate campaigns causing performance cannibalization

• Low-performing ads running unchecked for months

By addressing these, our clients typically reduce wasted spend by 20–40% within the first 30 days and see better-quality leads right away.

Our Audit Process: Fast, Clear, and Actionable

At Atomic Social, we make PPC audits simple yet powerful. Here’s what you can expect:

1. Data Access: We review your Google Ads and Analytics accounts.

2. 25-Point Audit: Our team completes a detailed analysis using performance and tracking data.

3. Action Plan: You receive a customized report with clear, step-by-step fixes.

4. Implementation: Choose to handle changes internally or let our team optimize your campaigns for maximum ROI.

We never leave you with a confusing spreadsheet—we deliver a clear roadmap to better performance.

Why Montgomery Businesses Choose Atomic Social

Local businesses across Montgomery, AL trust us because we combine deep PPC expertise with real, transparent reporting. We’ve helped Alabama companies across industries—home services, legal, retail, healthcare, and more—cut wasted spend and scale their results.

With Atomic Social, you get:

• Certified Google Ads experts

• Full transparency and no jargon

• Local targeting precision

• Data-driven optimization and clear reporting

• Long-term results that compound month over month

Stop Wasting Budget and Start Driving Results

If you suspect your ad budget isn’t being spent wisely, it’s time for a PPC audit in Montgomery, AL with Atomic Social. Our 25-point audit uncovers inefficiencies, tightens your targeting, and boosts your ROI—so every click moves your business forward.

Let’s make your PPC campaigns smarter, stronger, and more profitable.

👉 Contact Us Now: 6024903252
📧 Email: Success@atomicsocial.com
🌐 Website: atomicsocial.com