Step 1: Create a content strategy.

Your website is the face of your business, and it needs to be able to speak for itself. To do this, you need to have a content strategy that’s based on your brand and goals. Your strategy should detail what kind of content you’ll be creating, who will be writing it (or how you’ll ensure it’s written), how frequently you’ll post new content, and how long each piece will be.

Step 2: Optimize your product pages for search engines.

If people don’t find what they’re looking for on your website, they won’t buy from you! This means that product pages are one of the most important parts of an e-commerce site, especially if the majority of sales come from online channels like Amazon or eBay instead of brick-and-mortar stores where customers can easily browse in person. Optimizing product pages isn’t just about optimizing keywords—it also means including things like pricing information, reviews (both positive and negative), photos/videos, etc so that when someone searches for something similar to what you offer they’ll see yours first instead of having to dig through dozens or hundreds more results just because someone else has more links back to them than you do.