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What Is eCommerce SEO?
Ecommerce SEO is the practice of optimizing your website’s content and metadata to rank higher in search engines for eCommerce-related keywords.
This can be broken down into two main categories: on-page and off-page. On-page refers to the content that makes up your website. Off-page refers to factors other than your site’s content that affect your ranking in search engines.
How to implement eCommerce SEO?
Step 1: Create a content strategy.
Your website is the face of your business, and it needs to be able to speak for itself. To do this, you need to have a content strategy that’s based on your brand and goals. Your strategy should detail what kind of content you’ll be creating, who will be writing it (or how you’ll ensure it’s written), how frequently you’ll post new content, and how long each piece will be.
Step 2: Optimize your product pages for search engines.
If people don’t find what they’re looking for on your website, they won’t buy from you! This means that product pages are one of the most important parts of an e-commerce site, especially if the majority of sales come from online channels like Amazon or eBay instead of brick-and-mortar stores where customers can easily browse in person. Optimizing product pages isn’t just about optimizing keywords—it also means including things like pricing information, reviews (both positive and negative), photos/videos, etc so that when someone searches for something similar to what you offer they’ll see yours first instead of having to dig through dozens or hundreds more results just because someone else has more links back to them than you do.
Create a content strategy.
Optimize your product pages for search engines.
10 reasons why eCommerce SEO benefits your business Unique aspects of
The results speak for themselves.
LAS Concealment is a leading brand as an eCommerce based company selling holsters for Firearms. Within 10 months we have produced over 1,000+ sales and $100K+ of revenue through the Google Ads.
170% Increase of Website Traffic
Ranking organically on the 1st page of Google is already tough, but ranking nationally is another game itself. Especially in the E-Commerce world. RealShades within the first year now ranks organically for many big search phrases such as “sunglasses for adults”. Seriously, Google it.
2M+ Organic Impressions
Frequently Asked Questions
The main difference is that ecommerce websites are optimized to convert visitors into buyers. eCommerce SEO focuses on improving your site’s usability and increasing the number of sales you make. This can be done through things like improving your landing pages, creating compelling product descriptions, and creating reviews systems.
You should follow best practices for SEO in general, including making sure your website has a responsive design and loads quickly; writing well-researched content that engages users; using keywords in key places throughout your text; having an easy-to-navigate user interface; and making sure there are no broken links on your site (which can be checked by using an HTML validator), etc.
Here is one example of what you can do:
– Make sure all of your images have ALT tags that accurately describe what’s in them so they show up correctly when people search for photos on Google Images or Bing Image Search (this can help increase click-through rates from organic searches).
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