Local SEO services
Local SEO is exactly that.
It helps your business get noticed in local search results from relevant Google searches.
What is Local SEO?
Local SEO is built up of many different components but by definition is a Search Engine Optimization (SEO) strategy that allows your website to be found in local search results on Google.
If you’re at home and want to have snacks delivered to you for example, Googling “snacks for delivery” shows a list of locations near your house in its local SERPS (search engine result pages).
But if you search this same thing at work, you would receive a completely different set of results. This is because Google’s local search algorithm includes a proximity factory, which means that Google takes your location (IP address & GPS Data) for any search query with local intent. Even if you don’t include a “near me” or location in the actual search.
Is Local SEO right for you?
46% of all Google searches are looking for local information, which means that if you’re not currently optimizing your website for local searches, then you’re missing out on a lot of potential customers. Local SEO is a very aggressive approach that you shouldn’t pass up when aiming to capture local customers.
For example, we’re located in Scottsdale, Arizona and we dominate the Local SEO in this market which probably brought you here. We can’t stress the importance enough of adding this keyword density into your website along with the proper optimization.
Local SEO Strategies
With Local SEO, we aim to perform the following for every website:
Content Adjustments
Add location pages and keyword density mentioning location(s) in your website
Responsive Web Design (Mobile-Friendly)
Create new local content
Website SEO Audit
Increase Domain Authority
Optimizing your GBP (Google Business Profile) formerly ‘GMB’ (Google My Business)
Updating NAPE (Name, Address, Phone & Email) throughout all local indexes
Optimizing Online directories & citations
Improve & fix URL Slugs
Optimize Title Tags, Headers, Meta Descriptions
SEO Frequently Asked Questions
Search engine optimization is the process of optimizing your website with the hopes of increasing its visibility when users search for relative keywords.
As you begin to add more keyword density* into your website, you will find that your organic traffic increases as well.
*For example, if we want to rank our website for “SEO companies near me” or “SEO agencies for hire” we would need to physically add this content into our website so the search engines can read this and properly direct your search to our web page.
There are a ton of factors and variables that go into optimizing your website on the search engines. In fact, there are over 200 ranking factors! These 200+ items will help Google decide how to rank your web page based on relevancy and authority.
Google will always recommend the most relevant website with the strongest domain authority since it wants to deliver a trustworthy source to the user making the query.
To have a chance at ranking high up on any search query, you need to ensure that your website has the most relevant content and is seen as a trustworthy source.
SEO is far from an overnight success. If you’re looking for a quick way to the top, you’re in the wrong place. We highly recommend Google Ads if you want to be on the first page of Google by tomorrow. Google ads is the opposite of SEO, where you would be Paying-Per-Click (PPC).
There are a ton of variables with SEO, but we normally expect at least a 4-8 month waiting period to successfully improve your rankings.
Some variables on this timeframe range from how many websites are competing for those keywords along with how popular (how many searches) these requested phrases receive on a monthly basis.
It might only take a few months to rank for a local term (e.g cabinets in [location]), whereas it could take many years to rank a new website for, let’s say, the term “ipads.”
Your website could be hidden from Google for a number of reasons. First, we recommend going to Google and doing a quick search for your website:
E.g., “site:atomicsocial.com”
If you see your website appearing under this search, that is a good starting point. If you don’t see your website listed, then it means that you’re not indexed. This could mean a few things:
- Your website is relatively new (within the past few days). You will need to set up Google Search Console and request indexing.
- Your content lacks keyword density. You need to ensure that your content is at least evenly matched with the sites that are currently ranking, if not better.
- Your website could be blocking search engines from crawling or there are generally ‘noindex’ tags that need to be removed.
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