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By now, everyone knows that search engine optimization (SEO) is a crucial part of any business’s marketing strategy. But if you’re not sure how to optimize your website or where to start, don’t worry—we’ve got you covered. In this blog post we’ll go over the basics of local SEO and how it affects your business:

Creating a Google My Business Account

  • Sign up for a Google My Business account: You’ll need to provide your business name, category (e.g., retail store), address and phone number(s).
  • Once you’ve created your account, add content that helps people find you on Google Maps and Search:!/locations/.
  • Make sure that the information you add is accurate so that customers can find it easily when they search for services like yours in their area.

Local Schema Markup on Your Website

The process of local SEO involves making your website more visible in search results. Local schema markup is a way of telling Google what your business is about and how it relates to the searcher’s query. The best part? It won’t require any extra time or effort from you! Here’s how it works:

  • Google will crawl through your site, looking for information that matches their guidelines for local businesses. If they find what they need, then they will use this information to figure out which section of the SERP (search engine results page) to put your site in (i.e., whether you should be listed under “maps, restaurants nearby” or “home improvement contractors near me”).
  • If there isn’t enough relevant content on the page that meets these requirements, then Google won’t penalize you…but chances are high that many potential customers will never see it because they’re looking elsewhere on their mobile devices where there are no ads showing up yet since no one has clicked them yet either! That’s why having good meta descriptions helps increase click-through rates when users do decide.


On-page Optimization: Meta Titles, Description and Content

It is a process of modifying your web pages to be more likely to appear in search engine results. On-page SEO focuses on the content and HTML code of your website. This includes meta titles, meta descriptions and body text. The aim of on page SEO is to provide answers to questions that users type into search engines.

On page optimization is also referred to as “on site” or “internal” optimization. On-Page Optimization refers to the elements within your website itself that affect its ranking when listed in search engines. It includes:

  • Meta Titles – Title Tags are used by the major search engines as a means for identifying what keywords are relevant for each page on your site; they’re also displayed below each link whenever someone searches for certain keywords related specifically with yours! In addition, some (but not all) major search engines display these titles at top level sections called Directory Pages (DPRs). As such they can be extremely important while helping increase traffic as well as boosting rankings since people usually click on links before reading descriptions below them.*Meta Descriptions – These appear underneath each link in listings provided by Search Engines when you perform keyword queries based upon terms related specifically with yours! They act in a similar way as these do except they’re typically shorter versions instead of entire paragraphs allowing visitors to easily find out what kind of information might be within the content! 

Review Generation and Management

Reviews are a vital part of any local SEO strategy. They’re the first thing a potential customer will see when they look for your business on Google and other search engines, and can make or break your chances at attracting new customers. It’s important to have as many positive reviews as possible, so here are some tips on how you can generate them:

  • Ask for them! If people love working with you, they’ll be happy to leave a review for you—just ask!
  • Don’t take no for an answer. If someone says they don’t want to leave a review because it doesn’t matter, ask them again in a few days (or weeks). People often change their minds after they’ve had time to think about it.
  • Use email marketing software like MailChimp or Constant Contact so that every email campaign includes an opt-in box where people can give feedback about their experience with your company or product that includes an option for leaving reviews on sites like Yelp and Google.


Social Integration and Citations

Social Integration and Citations

Social integration is a way for you to get your business listed on directories like Yelp and Google. An effective social strategy increases visibility, improves customer retention, and helps you increase web traffic.

Citations are the links to your business from other sites. They’re essentially another way of saying “our website was found here.” If someone types in “acme auto parts,” they’ll see that your company has been cited as an auto placement in places like Yelp or Yahoo! Local. In order for your citations to be effective, they need to be consistent across all platforms.

Mobile Optimization is Essential

Mobile optimization is essential for local SEO. Users are more likely to visit a website on their mobile device than on a desktop computer, and Google uses mobile-friendliness as a ranking factor. Mobile optimization can increase conversion rates and help your site rank higher in Google’s search results.

Three Isolated Smartphones in Blue Background

Choose the Right Domain Name Extension

Another thing to consider is the domain name extension. The right domain name extension can help people find you online, but if it’s too long, that can be a problem. Choosing a short and memorable extension like .com or .net is important because they are easy to remember and spell.

Are there any other factors we should consider before choosing our domain name?

Yes! Make sure that your business has an appropriate website address so that Google knows where to find you online. Choose a domain name that will help customers know what kind of business they’re looking at when they visit your site so they can get in touch with you quickly and easily. Also keep in mind that most businesses should register their own unique web addresses rather than using someone else’s URL (website address).

All these factors play a part in how well your website will do in search engine results.

Local SEO is a combination of on-page and off-page optimization. In other words, it’s the process of creating content that is optimized for local search engines, such as Google Maps, Yelp and Google My Business.

Local SEO (Search Engine Optimization) isn’t new to the Internet but it’s certainly more important now than ever before because customers are finding businesses online more often than ever before. With so much competition out there you need some kind of edge if you want your business to stand out from all the rest; this strategy gives you just that!


In conclusion, we can see that local SEO is a complex task that requires an understanding of how search engines work. Local SEO is not just about creating content, but rather optimizing it for specific keyword searches. Local SEO also requires the right domain name extension and meta tags so that search engines like Google know which pages on your site are important enough to rank high in their search results.

You can learn more about our Local SEO service packages here on our Local SEO page:

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