7 Best SEO Practices That Will Boost Your Website

Table of Contents

Introduction

If you’re looking to boost traffic to your website, you’ll want to start learning about SEO. Search engine optimization (SEO) is a collection of strategies that can help make it easier for people to find your website when they search online. If there are more visitors coming to your site, then the chances are good that more sales will follow.

Make sure your website is mobile-friendly.

Mobile devices are the go-to device for the majority of people. According to Pew Research Center, more than half (58%) of all adults own a smartphone and another 25% have a tablet. In addition, mobile search traffic is growing at 10% year over year—more than twice as fast as desktop searches.

Google’s Mobile-Friendly Test

To check if your website is mobile-friendly, use Google’s Mobile-Friendly Test tool to determine if your site meets Google’s criteria for a high-quality experience on smaller screens. If your site does not pass this test then it will be marked as “not mobile friendly” in search results—a potential loss in traffic from users who prefer surfing with their phone or tablet rather than on a computer.

Since 2015 when Google began penalizing sites that were not optimized for mobile users, there has been an increased focus on creating websites that work well across multiple platforms and devices (smartphones, tablets). If you’re not sure how well your website works with smartphones or other mobile devices then consider using both tools above to make sure you’re not missing out on any potential visitors by having an outdated design or broken links!

Make sure your pages load quickly.

Make sure your pages load quickly.

A slow-loading site is an inconvenience for users, but it’s also a problem for search engines. Google wants to promote websites that provide a fast, stable user experience, so each page on your site should load in under two seconds. If you’re using WordPress, take advantage of the caching plugin and CDNs available at https://wordpress.org/plugins/performance-optimized/.

Start with keyword research.

Keyword research is a process of determining the most relevant words and phrases for your website. If you can find the right keywords, then you have the opportunity to reach more people who are searching for exactly what you have to offer. If a lot of people are searching for something related to your business, then it’s likely that they will also be interested in what else you have to say about that topic. But if there aren’t many searches for certain words or phrases, then chances are good that those topics aren’t very important when it comes down to buying decisions.

Optimize your existing content.

Optimize your existing content.

If you are looking to optimize your site, one of the first things that you should do is ensure that the content on it is optimized for search engines. In order to do this, use relevant keywords and phrases in your title, description and body of text. You can also use these keywords and phrases as part of links within or to other web pages so that they will be more accessible from search engines.

Create high-quality content that people will want to read and share.

The first step to improving your SEO is to create high-quality content in a variety of formats that people want to read, not just search engines.

The best way to write for your readers instead of search engines is to use keywords in the title and throughout your writing, but don’t overdo it. If you put too many keywords in, it can ruin the readability of your work and no one will want to share it with their friends or family. Instead, focus on creating great content that people actually enjoy reading.

There are four types of keyword placements you should be aware of:

  • Title – Use 1–2 targeted keywords here; avoid stuffing too many into the title
  • First paragraph – Use 1–2 targeted keywords here; avoid stuffing too many into this paragraph as well
  • Last paragraph – Use 1–2 targeted keywords here as well (you can also throw some at the top or bottom)

Use search engine friendly URLs.

Search engine friendly URLs should be short and descriptive of the page content. They should also include keywords that are relevant to your business.

There are a few guidelines when it comes to designing search engine friendly URLs:

  • Use hyphens instead of slashes (that is, /something-here/ vs something-here)
  • Avoid special characters, spaces and uppercase letters
  • Avoid using underscores if possible

Create a sitemap for your website.

  • A sitemap is a list of all the pages on your website.
  • A sitemap helps search engines find and index your pages.
  • It can also be used to improve site navigation for users.
  • You can use it to generate a sitemap for Google Search Console, which will help you get more traffic from Google and Bing (or any other search engine).

Create a Google My Business listing for better local SEO.

If you are opening a new business or want to increase your visibility in the local search results, then creating a Google My Business listing for your business is one of the best things that you can do. In fact, having an active GMB listing is now more important than ever before.

Google My Business listings can help you rank higher in the local search results because they show up at the top of search results when someone searches for local businesses on Google Maps and Search (when they don’t know exactly where they want to go). In addition to ranking high in organic search results, having a GMB listing also adds credibility and trust signals as well as allows users to interact with your company directly through reviews/questions section.

In summary: if you’re not already taking advantage of this powerful tool for boosting organic traffic from Google Maps & Search pages—get started today!

If you want more people to find your website when they search Google, you need to learn some best practices for SEO.

If you want more people to find your website when they search Google, you need to learn some best practices for SEO.

SEO is the practice of optimizing your website so that it shows up at the top of search results when people look for your products or services. It’s not a new concept, but it is constantly evolving as Google and other search engines update their algorithms.

Conclusion

SEO is a long game, but if you do it right, it can really pay off in the long run. The good news is that most of these best practices are things that you can do today! If you want to learn more about SEO, check out our other blog posts on the subject or reach out to us today! 

 

Increase Traffic, Leads and Sales
with Effective Marketing

We deliver real-time marketing solutions that integrate with your business needs crafted by our team of advertising experts.

More Of Our Recent Posts

Let's Get Started

Ready to begin crafting your roadmap to online success?
Fill out the form with your information and one of our experts will reach out to you as soon as possible.