If you’re a business owner or marketer, you probably know that social media is a great way to connect with your customers. But what exactly do you need to do in order to get the most out of this platform? In this article, we’ll take a look at some proven strategies for boosting engagement on social media—from creating compelling content and posting it consistently, to encouraging followers to interact with each other.
Content is critical.
Content is critical.
It’s the most important thing on social media, and it’s what people want to see and share–because that’s what makes social media work! Content is the backbone of your marketing strategy and it will help you stand out in a crowded marketplace.
Don’t just post, say something.
In addition to posting, don’t just say something.
To engage your audience on social media, you should not only post but also interact with them in a meaningful way. A simple “like” or comment won’t cut it–you need to go beyond that and make your posts interactive by asking questions or encouraging discussion around a topic. This will help increase engagement as well as build stronger relationships with followers who may become customers down the road.
Don’t just post a link
Posting links is another common mistake made by brands on social media platforms such as Facebook and Twitter because it’s easy: You simply copy paste an article into the message box, add some text explaining why people should click through (e.g., because there’s an exclusive offer), click send–done! But this isn’t going to get you anywhere fast; instead of sending people directly off into cyberspace where they’ll never see you again (and possibly forget about ever having clicked!), try replying directly beneath each link instead so that readers have no choice but look at what comes next after reading through yours first!
Share, share, share.
When it comes to social media, you can’t go wrong with “sharing.”
Sharing your own content is great, but sharing other people’s content is even better. Be sure to share content that is relevant to your audience and brand–for example, if you run a travel blog and have written about how to plan the perfect trip around Europe (as opposed to Southeast Asia), don’t post this article on Facebook or Twitter if most of your followers aren’t interested in European vacations. Similarly, don’t share something about SEO if your company doesn’t offer SEO services–it will just confuse people!
Don’t forget: sharing relevant information about competitors can also be helpful when trying to attract more customers who may be considering switching brands or services providers.
Images matter: use high-quality images consistently.
- Use consistent high-quality images.
- Make sure they are relevant to the content you’re sharing, and make sure they’re interesting and engaging. If you use an image that is too large or pixelated, it could be distracting from what you are trying to say in your post.
Include a call to action with your posts.
- What is a call to action?
- Why would you want to include one?
- How do you know what type of call to action to include?
- How can you use calls to action in your content?
Let’s take a quick look at some examples of how brands are using this technique on social media:
Know which days matter most for engagement.
You may be surprised to find out that weekend days are better than weekdays for engagement. The best time to post is in the morning (9am-11am), while the worst time to post is in the evening (5pm-7pm). This is because most people are engaging with their friends and family during these hours, which makes it harder for brands to break through and get noticed.
The best day of the week for engagement? Monday! This is when people tend to be most interested in what’s going on at work or school, making them more likely to respond positively when they see your brand’s posts about relevant topics such as new products or services.
Acknowledge your followers’ comments and questions.
We all know that social media is a great way to connect with your audience, but it’s also important that you acknowledge their comments and questions.
When someone leaves a comment or asks you a question on Facebook, Twitter or Instagram, don’t be afraid to respond! It’s easy for people who are new to social media to feel like they’re talking into thin air when they post something and get no response from the brand itself. You want your followers feeling heard by engaging them in conversations as often as possible – not only will this help boost engagement levels but also build trust between you and your customers/followers by showing them that their opinions matter.
One way of doing this is by responding directly through the platform itself rather than just replying via private message (which sometimes gets lost among other messages). This makes it much clearer who said what and when so both parties can go back over any conversation if necessary without having missed anything out first time around!
Talk about your audience, not yourself.
- Talk about your audience, not yourself.
- If you want to get more engagement on social media, talk about what your audience wants to know–not what you think they should know.
- The best way to do this is by using the language of the people who follow your page or profile. In other words, use their terminology and create content that speaks directly to them. For example: “Did you see our latest blog post?” vs., “Have you seen our latest blog post?”
- Another strategy is incorporating hashtags into posts in order to get more exposure on those topics (and potentially attract new followers).
Tailor your posts in some way.
- Use hashtags. Hashtags are a great way to engage your audience by connecting them with other users who share the same interests, giving you an opportunity to get more followers and likes. Think about how you can use hashtags in your posts, such as #photooftheday or #quoteoftheday.
- Add images or videos as part of your post content–and make sure they’re relevant! If there’s an event coming up in town, share photos from it; if there’s a new product release at work or school that everyone should know about (and perhaps even buy), post some promotional videos of it being used by real people on campus/at work/etcetera; if there’s something funny going on at home with family members and friends (like when one kid gets into trouble), take some snapshots so other people can laugh too!
Encourage followers to interact with each other.
Encourage followers to interact with each other.
One of the best ways to boost engagement on social media is by encouraging your audience members to engage in conversation with each other. One way you can do this is by using hashtags, which are words or phrases preceded by a # symbol. Hashtags allow users who are interested in a specific topic (like “#SocialMedia”) to find each other and have conversations about it. You can also encourage interaction by holding polls and asking questions; for example: “What’s your favorite color?”
You have to put effort into social media content
You have to put effort into social media content.
You have to be consistent.
You have to be creative.
You have to be authentic, human, and responsive.
If you’re looking to improve your social media engagement, these strategies are a great place to start. It’s not enough just to post on Facebook or Twitter–you need to make sure that your content is relevant and interesting for your specific audience. And don’t forget about engagement! You can boost engagement by asking questions or encouraging followers to interact with each other through comments and likes.
Contact us today if you need additional assistance!