Creating a Winning PPC Strategy: Tips and Tricks

Table of Contents

Introduction

PPC can be a great way to get more traffic to your website, but it is one of many tools in the digital marketing toolbox. PPC is not perfect, so don’t blame it for failures or successes that are actually due to other factors.

Your ad copy should match the language of your target audience.

Your ad copy should match the language of your target audience.

If you sell products to high school students, then it’s important that you speak their language. This means using words like “awesome” and “epic” in your ads so they know they’re talking to someone they can relate to. It also means using keywords that describe their pain points–like “I’m failing my math class because I don’t understand algebraic equations.”

Your copy should have a conversational tone and human voice, not robotic or stiff. It’s tempting when writing for PPC ads to sound overly formal or technical, but this can actually turn off potential buyers who may feel like they’re being talked down by someone who doesn’t understand their real life problems (like trying not fail at math).

Use long tail keywords to find clients who are further down the sales funnel.

As you’re building out your PPC strategy, long tail keywords are a great place to start. Long tail keywords are more specific than broad ones, which makes them easier to rank for and more likely to convert. You can use long tail keywords as a way of finding new clients that have further down the sales funnel than someone searching for “web design services.” If you want to learn more about the benefits of using long tail keywords in your PPC campaigns, check out this post from WordStream: How To Use Keyword Research To Find Winning Ad Copy For Your PPC Campaigns

Bid on competitor keywords to drive traffic away from them.

If you’re looking to drive traffic away from your competitors, then negative bidding is the way to go.

Here’s how it works:

  • Find the keywords that your competitors are bidding on using a tool like SpyFu or SEMRush (or just Google “keyword tool” and choose one).
  • Bid on those same keywords at a higher cost per click than they do–this is known as negative bidding because it takes away traffic from them instead of giving them more traffic through your ads!

You can decrease your cost per click by testing multiple ads and landing pages, then even further by A/B testing the winner against a second option that you create yourself.

You can decrease your cost per click by testing multiple ads and landing pages, then even further by A/B testing the winner against a second option that you create yourself. This is a great way to get feedback from your target audience, as well as increase your conversion rate.

Build relationships by delivering value via email, not just selling.

Email is the most direct way to build relationships with your customers, as it allows you to be personal, human and real. You can use email to deliver value in many different ways:

  • By sending them articles that are relevant to what they’re interested in
  • By answering questions they may have asked on social media or in comments sections of your site
  • By sharing expert advice from others in your industry (and linking back to those experts)

Video ads can increase brand awareness and drive conversions.

Video ads are a great way to show off your brand, increase brand awareness and drive conversions. They can also be used to drive traffic and sales.

Video ads give you the opportunity to showcase your products or services in an engaging way that will capture the attention of potential customers. They’re more likely than other types of paid search ads – such as display ads – to generate clicks on mobile devices because they’re more readily available than text-based links when users are browsing through their feeds on social media sites like Facebook and Instagram (or even Google).

Take advantage of every PPC feature and tactic you can, but remember that it is just one tool among many for digital marketers like yourself.

While it’s important to take advantage of every PPC feature and tactic you can, don’t forget that it is just one tool among many for digital marketers like yourself. PPC should be part of a larger strategy that also includes email marketing, content marketing and social media ads.

Use your Google AdWords campaigns as an opportunity to drive traffic to your website or landing pages where people can learn more about what you offer by reading some articles or watching a video about your products or services. Don’t try selling directly from the ad itself–you’ll see much better results if you use this strategy instead:

Conclusion

Hopefully this article has given you some ideas on how to use PPC to drive more traffic and sales for your business. Remember, it’s not just about creating a great ad or landing page; it’s also about building relationships with customers that will last over time. If you keep those things in mind as well as following these tips, then we promise that your PPC strategy will be a success!

 

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