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If you’re looking for a way to customize your brand on the web, Squarespace might be the answer. The platform lets you build all of your content in one place, from blog posts and products to videos and testimonials. It’s easy to use, but there are some best practices that can help make sure your site is organized and optimized for SEO—and they’ll help you get started with your new Squarespace project right off the bat!

Learn the platform.

The first step to creating your own Squarespace site is learning how to use the tools and features. You can set up your site in a matter of minutes, but it’s important that you know how everything works so that you can make changes down the line if necessary. If you get stuck at any point along the way or just want help creating an awesome-looking website, there are plenty of resources available online–from tutorials on YouTube to forums where other users share their knowledge with each other!

Create a backup plan.

When you’re customizing your site, it’s important to have a backup plan in place. If something goes wrong and you lose all of your work, it will be very difficult for you to get back on track. Here are some tips for creating a backup:

  • Backup regularly – Set up automatic backups so that every few hours or days (depending on how often you make changes) your site is automatically backed up on a cloud server. This way if anything happens to one of those local files or folders on your computer, there will always be an older version saved safely away from harm’s reach!
  • Keep things organized – You don’t want dozens upon dozens of different versions cluttering up Dropbox/Google Drive/etc., so choose one main location where all files are stored together neatly organized by date modified rather than location within Dropbox etc.. This makes finding specific versions much easier later down the road when needed again–and also keeps them safe from becoming lost among other unrelated documents which might otherwise happen if left unchecked over time due to sheer volume alone!

Give your Squarespace site a test run before you launch.

Squarespace is a great tool, but it’s not perfect. The best way to work out any kinks in your site is by testing it on as many devices and browsers as possible. This will help you find problems that may only show up for some users or on certain devices, like slow connections or older operating systems.

Here are some ways you can test your Squarespace site:

  • Test on multiple devices (desktop/tablet/smartphone)
  • Test in different browsers (Chrome/Firefox/Safari) * Test under varying network speeds (slow wifi connection vs 4G LTE) * Test using different operating systems (MacOS vs Windows 10).

Create a Squarespace blog to help communicate with your audience and improve SEO.

To get the most out of your blog, make sure it’s on the homepage and included in your navigation bar. If you want to be even more effective with SEO (search engine optimization), create a blog post for every new product, service or feature that you release.

You can use Squarespace’s blogging tools to create a custom design for your site’s blog by adding things like:

  • A different background color than the rest of your site
  • Different fonts and font sizes than those used elsewhere on the site

Make sure all content is SEO optimized.

  • Use keywords in your content, title and meta descriptions.
  • Make sure all of the available SEO tools are turned on.
    Check the mobile responsiveness of your Squarespace site. You don’t want to lose customers because they can’t access your site on their phones!
  • Use internal links within pages of your site to connect related content together, which helps search engines understand what kind of site you have and where they should place it within search results (i.e., as high up as possible). This also improves user experience by giving visitors an easy way to navigate between different areas of your website without having to leave one page or another behind them forever unvisited again unless there’s something else worth seeing first before returning later down the road…maybe when there isn’t so much traffic congestion due solely because everyone else wants access too.

Use internal links and tag pages to draw attention to important sections of your website.

Internal links are the blue text that appears in the body of a web page, linking to other pages within the same website. These can be helpful if you want users to navigate through different sections of your site or learn more about a specific topic. For example, if you have a blog post about how to get started with Squarespace and then another one about how to customize it, an internal link could link directly from one article into another.

Tag pages are a way for you organize all of your content into groups based on tags (or labels). For example, if every single piece of content has been tagged as “Design,” then all those pieces will show up under one page when someone searches for “Design” from anywhere else on your site–even if those pieces live in separate categories or locations! This is especially useful if there’s no clear hierarchy between different types/locations within your site; this way users can easily browse through everything without having any idea where something might appear next time around.”

Create product pages and use the built-in eCommerce tools for selling in Squarespace.

Squarespace’s built-in eCommerce tools are easy to use and help you sell products on your website. To get started, create a new page and select “Product” as its type. Once you’ve created your product pages, add images and descriptions of each item that you want to sell. You can also set up a payment gateway (such as Stripe) so customers can check out securely with their credit cards or PayPal account information.

When adding products to Squarespace’s shopping cart, don’t forget about shipping options: choose from standard ground shipping or expedited delivery speeds like two-day airmail or next day air courier service–or both!

Add a newsletter signup form to your Squarespace site.

If you want to add a newsletter signup form to your site, there are a few ways to do it. The easiest way is by using the built-in form tool in Squarespace. To add this feature, go to “Site Settings” and click on “Forms.” You can then create a new form or edit an existing one and choose between two types of forms:

  • Basic Form (free) – This option allows you to collect basic information from visitors such as name, email address and phone number if they opt-in for more information from your company.
  • Advanced Form ($9 per month) – The advanced version of this tool includes features like live chat support and analytics reporting so that you can track who signs up for more information about what interests them most about what products/services offered by your business

Make sure your images tell the story, and are SEO optimized.

You want to make sure your images tell the story, and are SEO optimized. Make sure they’re high quality, relevant to the content and use alt tags for SEO. Use the same file name for images that are used in multiple places on your site so it’s easier for search engines to crawl them.

Squarespace sites can be customized to fit your brand, just pay attention to best practices.

A Squarespace website is a great way to create a beautiful website, but it’s important to pay attention to best practices. You can use the platform to create a blog or eCommerce site, and customize your design with templates and add-ons.

The built-in SEO tools will help you optimize your content for search engines so that people can find you online!


We hope you’ve enjoyed learning about some of our best Squarespace tricks. If you have any questions, feel free to reach out to us.


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