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Google Ads is the most popular online advertising platform, and it’s easy to see why. Google Ads gives advertisers access to a huge audience of potential customers and lets them customize their ads to fit specific needs. It also helps you track your campaign’s performance, set budgets, and more. Whether you’re new to Google Ads or an experienced ad manager looking for tips and tricks, these articles will help you get the most out of your campaigns!

What are Google Ads?

Google Ads are an extremely powerful tool for advertisers. They allow you to reach consumers online, drive traffic to your website and increase sales and profits.

Google Ads can help you get more customers by targeting people with specific interests or demographics who are likely to buy what you have to sell.

Why advertisers use Google Ads

  • Google Ads is easy to use.
  • You can get started in minutes, and our simple interface makes it easy to set up and manage your campaigns.
  • You can track the performance of your ads with detailed metrics that show what’s working well and where you need to improve.
  • It’s cost-effective: Because advertisers pay only when their ads are shown (and not for clicks), it’s possible for small businesses with limited budgets to compete with larger companies by using targeted advertising strategies that drive results at scale

How do Google Ads work?

Google Ads is a pay-per-click advertising service that allows you to connect with customers who are looking for your products or services.

When someone searches for something on Google, they’ll see ads at the top of their search results. For example if you run an online store selling shoes, when someone searches “buy shoes online”, they might see an ad from one of your competitors at the top of their list (1).

If someone clicks on that ad it will take them directly to a page where they can buy those shoes from your competitor’s website (2). In order to avoid being in this situation and keep control over where people end up after clicking on your ads, it’s important to understand how Google Ads work so that you can optimize them correctly!

Google Ads features and options

Google Ads has a lot of features and options, but if you don’t know where to start, it can be overwhelming. Here’s an overview of what’s available:

How to create a successful Google Ads campaign

  • Start with a goal
  • Define your target audience
  • Set a budget
  • Create ads that are relevant to your audience and their search history, then use ad extensions to increase engagement (like sitelinks or call-only tracking)
  • Use the right bidding strategy for the type of campaign you’re running (e.g., cost-per-click vs cost per action)

Using smart bidding

You may have heard the term “smart bidding” before, but what exactly is it?

Smart bidding is an automated way to manage your campaigns. It helps you get the best results by automatically adjusting your bids based on what works best for each of your keywords and ads. This means that you don’t have to check in on all your campaigns every day, since Google will do what’s necessary for them to run smoothly–and sometimes even better than you would have done yourself! To set up smart bidding:

  • Make sure all of your keywords are in one campaign (this should happen automatically if you’re using the recommended structure).
  • Select “Manage Bids” from within that campaign’s settings menu; then click “Edit” next to “Advanced Options.” From here, check off “Use automatic bidding” below Target CPA as well as Max CPC/CPM Bid Strategy under Target ROAS Bids section (if applicable). If there are any other options that aren’t checked off yet but seem like they could be useful for this particular campaign type (e.g., Manual Bid Adjustments), feel free to give those a try too!

Tweaking campaigns to boost performance

  • How to use Google Analytics to improve your campaigns
  • Why it’s important to track your campaigns
  • How to use Google Analytics to track your campaigns
  • What you can do with Google Analytics data, including:
  • Identifying keywords that are driving traffic but not converting into sales or leads. This helps you make decisions about how much budget to allocate toward those keywords moving forward.
  • Seeing which landing pages are getting the most clicks but seeing low engagement on those pages (e.g., bounce rate). This might indicate that there’s opportunity for improvement on those landing pages by changing their content or design elements such as page layout, call-to-action buttons and more.

Creative ideas for Google Ads ad extensions

  • Call extensions: Use call extensions to drive more phone calls from Google Ads.
  • Sitelink extensions: Use sitelinks to build brand awareness, increase engagement and drive foot traffic by showing additional content from your website in the ad itself.
  • Location extensions: When you add a location extension to an ad, we’ll show it on a map next to your ad when someone searches for your business or products in their area (if available). These can help you reach people who are physically near your business location who might not have seen or clicked on other ads because they live far away from where they saw them displayed on Google Search results pages or YouTube videos.* Mobile app engagement extensions: With mobile app engagement extension ads aimed at iOS devices such as iPhones and iPads , advertisers can offer users information about downloading apps directly from within Google Ads.* Video thumbnail images with video sitelinks — The addition of video thumbnail images into search ads means advertisers can create rich media experiences around their videos without having to leave the context of search results pages.*

Find out how to get the most out of your campaigns.

You can use Google Ads to drive traffic to your website and generate leads. You can also use it to increase conversions and improve customer loyalty, or even increase brand awareness.

In this section, we’ll take a look at how you can get the most out of your campaigns by using all these tools together in one place.


Google Ads is a powerful advertising platform that can help you reach more customers and keep them coming back for more. The best way to get started with Google Ads is by learning the basics of how it works and what types of ads are available. Once you’ve got those down pat, it’s time to dive in headfirst with a few campaigns of your own!


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