Google Shopping ads have been around for more than 10 years and have helped retailers grow their businesses by connecting them with more potential customers who are actively searching for products like yours. It’s easy to set up your account, and the benefits of running Google Shopping ads can include increased traffic, increased sales and increased conversions.
Shopping ads matter
Shopping ads are important for e-commerce, retailers and brands.
They’re also important for Google.
Increase online visibility with Shopping ads
Shopping ads are a great way to increase online visibility. They’re also a great way to get your product in front of potential customers who might not be searching for it specifically, but may be interested in the products you offer.
As an eCommerce business owner, these types of users are important because they can help you generate more revenue through increased sales and customer loyalty.
Differentiate your business and boost brand awareness
You can also use Google Shopping Ads to create a better user experience and differentiate your business. You’ll want to do this by using location-specific targeting, which allows advertisers to show their products only in specific regions. This is especially helpful for eCommerce companies with brick-and-mortar storefronts and stores around the world.
For example, if you’re selling sunglasses online but have physical stores in New York City and Los Angeles, it makes sense for you to target people who live near those locations–and exclude people from elsewhere who may not be able to visit or buy from you anyway (or maybe they just don’t care about cool shades).
Personalized ads create a better user experience
Personalized ads are more likely to be clicked on than non-personalized ads.
In fact, for every $1 spent on personalized Google Shopping campaigns, you’ll see an average of $2 in revenue from your products.
And the user experience is improved as well: personalized ads aren’t intrusive and can help you improve the overall look and feel of your site by providing relevant information to users who are looking for it.
Simple ways to optimize your product feed
Product feed optimization is an ongoing process of improving your product data to get better results from Google Shopping campaigns.
- The first step in optimizing your product feed is to understand what’s important and how it affects performance.
- Then, you can use tools like the Data Highlighter tool and Merchant Center reports to compare performance across different types of products or brands.
Optimize product titles and descriptions for consumers
In order to optimize your product titles and descriptions, you’ll want to be sure that they include keywords that are relevant to your products. This is particularly important for eCommerce sites because it allows Google Shopping Ads to display the most relevant products for consumers.
To do this, think about what words or phrases consumers would search for when looking for a similar product. For example: if you’re selling women’s clothing online and want the best chance at being shown in the “clothing” category on Google Shopping Ads (which has its own category), then adding “women’s” into your product titles may help get them noticed by shoppers who are looking specifically for those types of items.
Use Google Shopping’s location-specific targeting
If you have a brick-and-mortar store, Google Shopping ads can be a great way to reach customers in your area. When people search for products, they often want to find them nearby. That’s why location-specific targeting is an important part of any retailer’s strategy: it helps extend your reach and make sure that customers who need what you’re selling can find you more easily.
Here’s how one retailer used Google Shopping location extensions to help their business grow:
Measure your Shopping ad performance regularly
- Measure your Shopping ad performance regularly.
The first step to optimizing your Google Shopping campaigns is measuring them. You can do this by setting up Google Analytics and the Merchant Center, which are free and easy to set up. Then, measure traffic and conversions using both tools:
- In Analytics, track how many visitors convert on each product listing in the “Conversions” report under “Acquisition.” If a visitor converts on one product listing but not another (e.g., they buy a shirt but not pants), you’ll want to know why so that you can optimize those listings accordingly!
The apps are optimized for mobile phones and tablets.
The Google Shopping apps for Android and iOS are optimized for mobile phones and tablets. They’re available for free in the Google Play Store, Apple App Store, or by visiting shoppingads.google.com/apps on your web browser.
The apps provide access to product data, inventory information, and other details about your products that can help you manage your campaigns better from anywhere–at home or on the go!
We hope this guide has given you a better understanding of how to use Google Shopping ads and how they can help your business. The best part is that these ads are easy to set up and run, so there’s no reason not to get started! If you hit any snags, just reach out to us for help!