How to Build Local Citations for Your Business

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As a business owner, it’s important to establish a strong online presence to attract potential customers. One way to achieve this is through building local citations. Local citations are mentions of your business name, address, and phone number (NAP) on other websites, such as local directories, review sites, and social media platforms. These citations help to establish your business’s credibility and authority, and can also improve your search engine rankings. In this blog post, we’ll discuss how to build local citations for your business.

Step 1: Claim and Optimize Your Google My Business Listing

The first step in building local citations is to claim and optimize your Google My Business (GMB) listing. GMB is a free tool provided by Google that allows you to manage how your business appears on Google Maps and in search results. By claiming your GMB listing, you can ensure that your business’s NAP information is accurate and up-to-date. You can also add photos, business hours, and other information that will help potential customers find and contact your business.

To optimize your GMB listing, make sure to fill out all the available fields and include as much information as possible. This will not only make your listing more useful to potential customers but will also improve your chances of ranking higher in local search results.

Step 2: Get Listed on Local Directories

The next step is to get listed on local directories. There are many online directories that allow you to list your business for free, including Yelp, Yellow Pages, and Citysearch. These directories are a great way to build local citations and increase your online visibility.

When listing your business on these directories, make sure to include your business’s NAP information and any other relevant information, such as your website URL, business hours, and a brief description of your products or services. It’s also important to choose the right categories and keywords that accurately describe your business.

Step 3: Use Localized Keywords in Your Website Content

In addition to getting listed on local directories, it’s also important to use localized keywords in your website content. Localized keywords are search terms that include your city, state, or region. For example, if you own a bakery in San Francisco, you might use keywords like “San Francisco bakery” or “best bakery in San Francisco” in your website content.

By using localized keywords, you can improve your chances of ranking higher in local search results. However, it’s important to use these keywords naturally and avoid keyword stuffing, which can actually hurt your search engine rankings.

Step 4: Build Citations on Industry-Specific Websites

Another way to build local citations is to get listed on industry-specific websites. For example, if you own a restaurant, you might get listed on websites like OpenTable or TripAdvisor. These websites are trusted sources of information for potential customers, and getting listed on them can help to establish your business’s credibility.

To get listed on industry-specific websites, make sure to follow their guidelines and provide as much information as possible. This might include your business’s NAP information, photos, menus, and reviews.

Step 5: Monitor and Manage Your Citations

Once you’ve built local citations for your business, it’s important to monitor and manage them. This means regularly checking your NAP information to make sure it’s accurate and up-to-date, responding to customer reviews, and addressing any inaccuracies or inconsistencies that you find.

There are many tools available to help you manage your local citations, including Moz Local, BrightLocal, and Yext. These tools can help you track your citations, monitor customer reviews, and make updates across multiple directories.


Building local citations is an important part of establishing a strong online presence for your business. By following these steps, you can ensure that your business’s NAP information is accurate and consistent across the web, which can improve your search engine rankings and attract more potential customers. Reach out to us here at Atomic Social today to learn how we can assist you with your optimization! Schedule a call here. 

Remember to claim and optimize your Google My Business listing, get listed on local directories and industry-specific websites, use localized keywords in your website content, and monitor and manage your citations. With these steps, you can build a strong foundation for your online presence and increase your visibility in your local community.

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