How to Improve Your Facebook Conversion Rates

Table of Contents

Introduction

Facebook ads are a great way to get your brand in front of your target audience. But if you’re not putting in the work, you can end up spending all that money for nothing. Here are some tips to boost your Facebook ad conversions:

An introduction to Facebook ads and its campaigns

Facebook ads are a way to target an audience on Facebook. They’re also known as “Facebook advertising” or “Facebook marketing,” and they can be used to promote your business or brand. If you want to reach your customers in a way that’s more targeted than organic search results, then Facebook ads could be the perfect fit for you!

Facebook advertising is an effective way of getting your message in front of potential customers who may have been looking at similar products but haven’t found anything yet. By focusing on these people with specific interests and demographics (like age range), it allows users’ needs/wants/demographics match up perfectly with what you offer – making them easy converts once they’ve seen what’s available through one click away from their current page views via Ad Manager interface within either mobile apps such as Instagram Stories where users can view videos without leaving off app altogether; desktop computers running Chrome browsers which allow users access content even when offline; tablets running iOS devices where those apps offer touch interaction capabilities similar those provided by mobile phones such as iPhones.”

Optimize your ads for conversions

A conversion is any action you want your audience to take after seeing your ad. Examples of conversions include:

  • Clicking on an ad and visiting a landing page
  • Adding an item to a cart
  • Requesting a quote or speaking with a sales rep over the phone

While optimizing for conversions sounds simple, it’s actually quite complex. The first step is knowing which actions you want users to take, because if you don’t know what conversion means for your business, then it will be hard to achieve them! Once you have this nailed down, there are lots of ways that Facebook Ads can help optimize for those specific objectives.

Know more about your audience

To understand your audience, you need to know more about their demographics, interests and behaviors. You can use third party tools to help you with this. For example, Google Analytics and Facebook Insights are both excellent for analyzing the audience for your website or page.

If you run a clothing store on Facebook, the marketing team could learn that most of their customers like watching videos of people dancing on Youtube (and so should be encouraged to post more videos). The same customer might also enjoy looking at funny memes posted on Instagram by other brands in the fashion industry (which means they may be interested in following other brands).

Explore other targeting options

Once you’ve mastered the basics of Facebook ads, it’s time to upgrade your targeting. To do that, you’ll need to understand how Facebook determines who will see your ads and why.

You can start with an audience that’s already familiar with your brand or product. “Lookalike audiences” are similar to custom audiences in that they let you upload a list of email addresses or phone numbers from people who have visited or converted on your website. They’re different in that they pull from the larger pool of people on Facebook and show them information related to what they like and do online (for example, if someone is interested in surfing, then ads for surfboards might be shown). Lookalike audiences tend to be more relevant than custom ones because they are based off of actual data instead of self-reported information.

The next step up from lookalike audiences is “interests and behaviors.” With this option, you’ll target users based on their interests—like surfing—as well as their habits (whether they’re browsing social media at night versus during work hours). This level requires less input from advertisers but still provides valuable insights into who sees their posts by default; for example: if one person doesn’t follow many sports teams but does follow two artists with no obvious connection between them other than being popular among young adults living in large cities with high incomes…well…you get where I’m going here! Interests provide context beyond demographics alone; however keep in mind this type of targeting isn’t always available across all platforms due to privacy concerns surrounding certain behaviors (such as alcohol consumption).

If even more specificity is needed then consider using “custom audiences.” This allows advertisers not only create lists but also manipulate them directly within ad campaigns so long as both parties agree beforehand via an opt-in process (which gives users control over how much personal information should be shared).

Test multiple ad sets

One of the easiest ways to improve your conversion rates is to test different ad sets.

To do this, create multiple ads based on different creatives and copy, then run them alongside each other to see which performs best. You can also test different audiences, products, and offers as well.

Target lookalike audiences

A lookalike audience is a group of Facebook users who are likely to become your customers based on their demographic similarities to your existing customers.

To create a lookalike audience, you’ll need to upload an email list (you can’t use a phone number), or create one using Facebook’s Audience Insights tool.

Once created, the tool will match up potential customers with similar characteristics as those in your original data set. It does this by looking at both demographics and interests—for example, an older age group with high income levels would be matched with someone from the same age group whose household income is high enough for them to have disposable income for luxury goods like clothes or cars.

The next step is to target these new audiences within Facebook ads by uploading them directly into the platform’s “Advanced Placement” section under Ad Targeting & Delivery > Custom Audiences tab in Ads Manager (or simply paste them into the “Custom Audience” field). This will allow you access over specific attributes including location by city/state/zip code; gender; language spoken; education level achieved; years since graduation if applicable (i.e., college); employment status (i worked there) etc…

Test different image types

The most important part of creating this type of ad is to make sure that it’s eye-catching and relevant. If you’re trying to draw people in with a picture of your product or service, make sure that the image shows off whatever quality or benefit matters most. For example, if you’re selling a coffee machine, don’t use an image of the coffee machine alone—show how it makes coffee!

If your product can be used for multiple purposes, display those uses in action. If someone clicks on an ad that says “Buy my new book!” but sees an image showing what they think is just a boring old book cover in black and white, they’re likely not going to click through. Instead, try using images like these:

  • The cover itself with some text overlayed on top (via Text Overlay Tool) with short descriptions explaining why people should buy this specific book (see above).
  • A photo of someone reading one their favorite books by this author.
  • An event where this author will be speaking about their book at some point soon; maybe even include some small text indicating when/where it will happen and ticket prices if applicable (via Eventbrite integration).

Use relevant language in your ads

It’s important to use language that is relevant to your target audience and their interests. For example, if you’re selling a product that’s used by professional athletes, don’t use words like “athlete” or “athletic” in your ads as these words may not resonate with your ideal customer. Instead, focus on keywords that indicate the quality of the product or service you are offering (e.g., “strength”, “stamina”, etc.).

For paid media campaigns, it can be tempting to cram as many keywords into an ad as possible because of how much money you will spend on them. However, this approach doesn’t always work out well for conversion rates and click through rates (CTRs). While optimizing for search engine optimization (SEO) may result in higher CTRs from search engine traffic than ads posted directly onto Facebook pages but they won’t necessarily drive more sales! In fact some research has shown that using more generic terms such as “clothes online shopping” rather than specific ones like “blue dress online shopping” actually drives more conversions due to increased relevancy with users who have previously visited those pages before visiting yours later down the road.”

Use an easy-to-follow URL structure

If you want to improve your conversion rates, there are some simple things that you can do. One of those is using an easy-to-follow URL structure. A URL shortener is a tool that makes it easier for people who don’t know how long their URLs need to be, or even how many characters can go into them before they end up being too long and confusing. They’re also great at making sure that the links that you’re sharing with others on social media don’t break apart when copied and pasted by other users in different parts of the world (which means less work for everyone).

Facebook Ads can be good marketing vehicles if done right.

Facebook Ads can be good marketing vehicles if done right. Facebook Ads are a great way to reach your audience, customers and prospects. There are several ways to make sure that you get the best results from your Facebook Ads:

  • Use a call-to-action in your ad copy that encourages people to click on it.
  • Make sure that the landing page is relevant and useful for the ad that leads people there, otherwise they won’t want to stay on the page long enough for you to convert them into customers or prospects.

Conclusion

We hope that this article has helped you to improve your Facebook ad campaigns. As always, remember to test different approaches and be willing to adjust your strategy as needed. Contact our team of experts today to get assistance with your campaign(s)!

 

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