Table of Contents


In this article I’ll cover the basics of website optimization for SEO. I’ll explain what each step is and how it can help your site rank higher in search engines.

Title Tag

You’ve likely heard the phrase “Content is king,” and for good reason. But it’s not just about the quantity of your content; it’s also about the quality of what you’re writing. The same goes for your title tags, which are one of the most important on-page SEO elements that can help boost your search engine rankings and drive more traffic to your website.

A good title tag should:

  • Be between 60-70 characters long (including spaces). This will ensure that it displays properly in Google search results pages (SERPs) as well as other places where titles may appear–like social media platforms like Facebook or Twitter–without being cut off by truncation technology used by many websites such as Google Analytics.
  • Be descriptive and include target keywords relevant to each page’s content while also providing an accurate description of what users will find when they click through from SERP listings into those sites themselves .

Header Tags

Header tags are HTML tags that surround the header of your website. They’re used to organize the content on a page, and they’re very important for SEO (search engine optimization). The most common header tags are , , , and so on.

The best way to use header tags correctly is with an outline structure: start with an tag at the top of your document, then use an tag for each section within that section (or subsection), followed by an for each sub-subsection or subheading within that subsection/subheading–and so on until you’ve reached whatever level of detail is appropriate for your site’s design. If you don’t have any sections or subsections in your document, then do not use any heading levels higher than 1!

Meta Description

Meta descriptions are the short snippets of text that appear next to your page’s URL in search results. They can be used to describe what the page is about and include keywords, but they don’t have any direct effect on rankings. That said, meta descriptions are important because they’re one of the first things people read when they see a result on Google’s SERPs (search engine results pages).

A good meta description should:

  • Describe what your website or webpage is about in a way that makes sense to users who might visit it. This means including information about what kinds of products or services you offer, how much they cost and where people can buy them–but don’t go overboard with sales pitches! You want to give potential customers enough information so that they’ll trust buying from you without overwhelming them with details about features and specs that aren’t relevant at this stage in their journey toward making a purchase decision;

URL Structure

  • Use hyphens instead of underscores.
  • Include keywords in the URL.
  • Include keywords in the file name.
  • Use folder structure that makes sense to humans and computers alike (e.g., don’t use special characters).

A well-optimized website is a powerful tool for driving traffic, leads and sales.

A well-optimized website is a powerful tool for driving traffic, leads and sales. A poorly optimized site can be detrimental to your business. You need to know how to optimize your web pages so they get found by search engines like Google and Bing.


We hope this post has helped you understand the importance of optimizing your website for better SEO results. If you have any questions or would like to speak with a consultant on how we can help optimize your site, please contact us today so we can help!


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