As a real estate agent, your main goal is to help people buy and sell homes—and that requires leveraging every tool in your box. Digital marketing is an essential one of those tools, but many agents still don’t take full advantage of it. This means you have more room than ever before to stand out in a crowded marketplace. Here are some tips for using digital tools effectively in your real estate career:
Social media is a great way to connect with potential clients, and it can be used in a variety of ways. First, you should make sure that your social media accounts are up-to-date and consistent with the branding of your business. If someone searches for you on Google or Facebook, they should be able to find all of the information about your business in one place (not scattered across multiple pages).
Second, engage with people who follow you on social media platforms such as Facebook or Twitter–or even Instagram! Many real estate agents use Instagram to showcase homes they’re trying to sell; others post pictures from local events they’ve attended while networking with other agents in their area. This helps build trust by showing off how involved an agent is within his community while also providing potential clients with valuable insight into what makes this person stand out among others vying for their business (if there are any!).
Thirdly, use hashtags when posting content related specifically towards marketing yourself as an expert on certain topics related specifically towards marketing yourself as an expert on certain topics related
Follow up, follow up, follow up.
As a real estate agent, it’s important to follow up with your leads. The best time to do this is right after they’ve visited your website or received a marketing email from you. You can also follow up when they’re looking at homes online and in person, but try not to be too pushy about it because the last thing anyone wants is some annoying salesperson hounding them at every turn.
If someone visits one of your listings and doesn’t contact their agent within 24 hours, send them an email asking if they need help finding anything specific or if there was anything else that could have been done differently on the listing page itself (like adding photos). If someone emails back saying that everything was great but just had some questions about financing options or other information related specifically towards buying property in general rather than just this particular house then respond accordingly with helpful answers based on what type of properties they’re looking into buying overall so as not only provide value through education but also give yourself another opportunity later down the road when either: A) They move forward with purchasing; B) They decide against buying altogether; C) Another client comes along who needs similar services provided by other agents in town who aren’t necessarily qualified enough yet so instead opts out entirely due lack resources available elsewhere – thus freeing up valuable time spent researching answers which might otherwise have been spent doing something else altogether such as working directly towards closing deals instead!
Take note of local trends.
If you’re not aware of the latest trends in your area, you could be missing out on some great opportunities. The following are some ways to stay on top of local trends:
- Attend networking events and hangouts that involve other professionals in real estate. You’ll learn more about what’s happening in the industry, as well as new techniques for marketing yourself and your business online.
- Subscribe to newsletters from websites like [insert name here]. This will help keep you informed about important issues affecting homeownership across America today (and tomorrow).
- Read articles published by local newspapers or blogs written by journalists who cover real estate news regularly–such as [insert name here], which specializes in providing insight into how people can improve their homes using modern technology such as smart speakers or automated lighting systems!
Be proactive with your outreach.
You should be proactive with your outreach. It’s not enough to simply have a website and expect people to find it on their own. You need to actively seek out potential clients, and then provide them with value through social media, email and other channels. Here’s how:
- Social Media – Use Twitter, Facebook or Instagram (or all three!) for daily updates about what’s going on in the real estate market in your area; share news articles that highlight the growth of housing prices; post photos of houses that were recently sold by other agents in order for them see what kind of work you do as an agent; etc…
This is also where you can connect directly with potential customers who may be looking at homes or thinking about buying one soon! By responding quickly when someone reaches out via DM/PM/comment section etc., you’ll show them that you’re invested in providing exceptional customer service which could result in repeat business down the road if they end up purchasing something else from another agent later down time line.”
Keep your website fresh.
- Update your website with new listings.
- Update your website with new features, content and photos.
- Add video tours to showcase the property in its best light, or create a virtual tour using 360-degree photography (if you don’t have access to this technology, you can hire someone who does).
Use location data to your advantage.
Location data can be used to target specific audiences, locations, interests and demographics. It’s also an important part of keyword research.
You may want to consider targeting keywords that include location-based terms like “houses,” “apartments” and “homes.” This will help you reach prospective clients in the area where they’re looking for real estate services.
Utilize videos and virtual tours.
Videos are a great way to showcase your property, especially if it’s unique or has something special about it (like an outdoor space). It can also be used as a tool for buyers who are looking in an area they’re unfamiliar with–a video tour can give them an idea of what the area looks like and whether or not it’s right for them. You can even use videos to share listings with potential buyers! If there are multiple people looking at the same house, having a video up on your website will make sure all parties know what they’re getting into before setting up appointments at each other’s houses.
One thing that people often forget when thinking about using video marketing is how important sound quality is when recording these things! If you have poor audio quality then nothing else matters because no one will want to watch anything if they can’t hear what’s being said clearly enough.
Leveraging digital marketing can boost your performance as a real estate agent
If you’re a real estate agent, it’s important to understand that digital marketing can help you build a strong brand and reach more people. Digital marketing also converts leads into sales, creates better customer experiences for your clients, saves time and money for everyone involved in the transaction, improves your website and social media presence–and much more!
As a real estate agent who wants to succeed in this competitive marketplace (and beyond), leveraging the power of digital marketing is essential. In fact, according to Hubspot’s latest State of Inbound Report 2019: “92% of businesses surveyed said they believe that an integrated approach across all channels will be key for achieving success in 2020.”
We hope this guide has been helpful, and we encourage you to explore the world of digital marketing. The best way to get started is by putting yourself out there and trying new things. Don’t be afraid if something doesn’t work right away–just keep learning from your mistakes until they become successes!