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A/B testing is one of the most effective techniques for boosting your online store’s conversion rate. But it’s not always easy to get started with A/B testing. Many merchants don’t understand how A/B testing works, or they struggle with setting up tests that have a measurable impact on their sales. In this article, we explain why A/B testing is so important, how to set up a test and what results you can expect from it.

(1) A/B Testing for eCommerce: The Basics

A/B testing is the process of testing two versions of a web page, with one version serving as a control and the other as an experiment. The goal is to determine which version performs better in terms of user engagement, conversion rate and other metrics.

A/B testing is an essential part of conversion rate optimization (CRO). CRO helps you improve your online store’s performance by increasing sales and reducing costs. If you’re new to CRO or already have some experience but want to take your process further by incorporating A/B testing into it, this guide will provide the information needed for getting started on the right path towards maximizing conversions on Shopify stores!

(2) Conversion Rate Optimization with A/B Tests

A/B testing is one of the most effective ways to improve your website’s performance. It allows you to test different versions of a page, such as two headlines or two designs, against each other in order to determine which performs better.

Multivariate testing is another powerful tool for improving conversions on Shopify stores. With multivariate tests, you can test multiple variables at once instead of just one at a time like with A/B tests (hence “multivariate”). For example: if you want to improve your checkout process but aren’t sure exactly where users are getting hung up on during checkout, then running a multivariate test would allow you look at all parts of your checkout flow simultaneously without having to set up separate experiments or wait weeks until enough data has been collected from each individual experiment before being able to make decisions about what changes should be made next based off those results alone!

(3) Designing and Running Your First A/B Test

Before you get started, it’s important to define the problem. What is it that you want to improve? Is it conversion rate or customer satisfaction? Or maybe there’s a specific goal you want to achieve (i.e., losing 10 pounds in three months). This can be tricky because we often think about what other people want us to achieve (like gaining more followers on social media), but it’s important not to get caught up in other people’s goals and instead focus on your own.

Once you’ve defined your goal(s), start brainstorming ideas for how they can be achieved through A/B testing. Try thinking about things from different angles – if one idea isn’t working out well for some reason, move onto another one! When coming up with new ideas for tests, don’t worry about whether or not they’ll work–just try them out!

(4) Where to Run Your Shopify A/B Test Experiments

Once you’ve decided on your test goals, it’s time to run the experiment.

Running A/B tests on your Shopify store can be done in a variety of ways. The first step is deciding where you want to run your tests. There are many places where conversion optimization can be applied, including:

  • Homepage – This is one of the most common places for businesses to test because it’s easy for customers who land here directly from Google Search or social media platforms like Facebook or Twitter. The homepage offers an opportunity for brands that have already built up trust with their audience through content marketing efforts (blog posts) as well as email marketing campaigns (newsletters). When someone lands here, they have already been exposed enough information about what type of brand they’re about so there isn’t too much risk involved if something changes drastically compared with previous versions

(5) The 3 Best Apps for Shopify A/B Testing

There are many apps that offer A/B testing, but only a handful of them are worth your time and money. Here are the 3 best Shopify apps for running your own A/B tests:

  • Optimizely – This is one of the most popular testing tools on the market today. It’s easy to use, has great features and integrations with other services such as Google Analytics and Salesforce CRM, and it runs multiple tests at once (up to 100!).
  • VWO – stands for Visual Website Optimizer, which gives you an idea about what this app does–it allows users to create visually appealing tests that look good on any device or browser type! This tool also allows users to create custom reports based on their goals so they can track conversions with ease!
  • Unbounce – The goal of Unbounce is simple: get more traffic into your store through email marketing campaigns! Their software makes it easy for anyone who knows how Facebook ads work because there isn’t much difference between them except instead of targeting people who liked something specific like “dogs” versus saying “all dog lovers” versus saying “people who love dogs AND cats”, etc., all these things happen automatically within an email campaign generated by Unbounce without having too much knowledge about how each individual customer interacts differently depending on their personal preferences.”

You can optimize your online store by running A/B tests with an app.

A/B testing is a great way to optimize your online store. It can help you improve your conversion rate, increase sales, and increase revenue.

A/B testing is the process of comparing two versions of something against each other to see which one performs better. For example, if you have an online store that sells t-shirts and want to increase sales by using different colors for each product page (like blue vs red), then this would be considered an A/B test because we’re comparing two colors against each other in order to see which one performs better.


We hope this article has given you a good overview of Shopify A/B testing. You now know the basics of how it works, as well as some best practices for creating an A/B test experiment on your website. What’s more important is that you have the tools needed to start running tests right away!


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