You’ve set a budget, you’re following the best practices, and now it’s time to dig deeper into the weeds of Google Ads. These advanced tactics will help you get even more out of your budget by optimizing bids, turning off low performers and creating smaller campaigns. Learn how to use bid adjustments and ad scheduling to get the most out of your budget.
In this series, we’ve shared some basic best practices for getting the most out of your Google Ads budget. Today, we’ll dive deeper into budget optimization with a few more advanced tactics.
A budget is the amount of money you allocate to your advertising campaigns each month. You can choose how much to spend on Google Ads by setting a daily budget or a lifetime monthly budget. A daily budget is the total amount of money you want to spend on ads in one day, and it’s automatically reset every 24 hours. A lifetime monthly budget means that once you set it up, it stays active until the end of that month (or until you cancel).
You may already know about some basic best practices for getting the most out of your Google Ads budget: target keywords in high-traffic areas where people are searching for what you offer; create ad groups based on topic or product type; run multiple ads per ad group so they compete against each other instead of just one ad at all times–but there are also more advanced tactics available!
Turn off low performing keywords
Turning off low performing keywords is a good way to make your budget go further. It’s also a great way to ensure that you’re spending your money on the right keywords, by ensuring that they’re driving real value for your business.
To do this, you’ll need to set up conversion tracking in Google Ads (which we’ll get into later). Once you’ve done that:
- Go into the Keywords tab and click on “manage” next to any keyword with poor performance (I use less than 1% CTR).
- Select “Pause ad serving” and then “Save.”
Use bid adjustments to get the most out of your budget
Bid adjustments are a powerful feature that allows you to increase or decrease bids for individual keywords. They’re useful for fine-tuning your campaigns, managing budgets and lowering costs, optimizing for conversion rate and so much more!
To get started with bid adjustments:
- Click on the “Bid” tab in the left navigation of Google Ads.
- Select “Advanced Settings” under “All settings.”
- Select “Bid adjustments” from the drop-down menu under “Target CPA.”
Control when you spend using ad scheduling
You can set a daily budget and choose to spend the same amount every day, or you can set a weekly budget and choose to spend the same amount every week. This is great for businesses that want to control their spending but don’t want to be restricted by an exact amount; if you know that you’ll be making more money on certain days or during certain times of year (such as during holidays), then this will help ensure your ads are running when they need them most.
Create smaller campaigns to better control where your money goes
Creating multiple campaigns is a great way to test out different ads, audiences and keywords. It can also help you better control where your money goes by creating separate budgets for each campaign. For example, if one of your campaigns isn’t performing well with an audience that targets mobile devices but another one performs well with it, then you know which audience is worth spending money on in the future!
You can also use different targeting options in each campaign; this way you can learn which types of people respond best to your ads without having all of them compete against each other at once (which might lead some advertisers into making bad decisions). And finally: ad extensions! You don’t want everyone seeing all available extensions when they look at their search results page–you’ll end up wasting money showing people things they don’t care about or aren’t interested in buying right now (or ever).
Use automated rules to set budgets and bids and make changes at scale
You can use automated rules to set your budgets and bids, and make changes at scale. This means you can automate the process of setting up your ads to maximize their performance. For example, if you have 100 campaigns that need to be adjusted regularly, it’s better for you (and for us) if these adjustments are made automatically by an automated rule rather than manually by someone in your company.
Automated rules can also be used as a safeguard against mistakes made by human beings when setting up or managing campaigns on Google Ads. They allow advertisers who don’t have much experience with AdWords automation tools to benefit from them without having to worry about making mistakes while trying out new things!
Get in the weeds with some advanced Google Ads tactics to maximize your budget.
Google Ads is a powerful platform, but it can be difficult to get the most out of your budget. Here are three advanced tactics that will help you maximize your spend:
- Budgeting: You need a budget! Without one, it’s hard to know whether or not an ad group is performing well and how much money should be spent on each keyword. The good news is that Google Ads has a built-in tool for creating budgets right within the interface. Just select “Budget” from the menu bar at the top left corner of any screen and follow their instructions for setting up your first campaign budget plan (if necessary).
- Bid adjustments: In addition to having an overall spending limit set by our daily/weekly/monthly budget, we also want our ads themselves–not just their keywords–to cost as much as possible without going over our preset limits too often or too much at once; otherwise we’ll end up paying more than expected before realizing there was even anything wrong with them! To do this effectively requires using bid adjustments so that some keywords aren’t always bidding higher than others when they shouldn’t be doing so; otherwise every time someone searches something related enough but slightly different from what another keyword was targeting previously (e.,g., “dog grooming” vs “pet grooming”), then all those other bids will go up accordingly which could cost us more than necessary per click if done incorrectly
Google Ads has a dizzying array of settings that can make it difficult to get the most out of your budget. But with these tips, you’ll be able to use the platform more efficiently and effectively than ever before.