If you’re a digital marketer, chances are you’ve heard that SEO is a long-term game. But how do you know if your efforts are paying off? And how do you tell if your strategy needs to change?
The answer: tracking your progress with data. In this article, we’ll teach you everything from the basics of setting up goals in Google Analytics to advanced tactics for analyzing your results over time. We’ll also show how using these techniques can help identify opportunities for improvement so that you can optimize for even more growth in the future!
Tracking your SEO Progress
You can’t measure what you don’t track. If a company is trying to improve their website’s SEO, they need to know what is working and what isn’t. This means tracking the following:
- Keywords: It’s important to track which keywords are bringing visitors to your site, how much traffic they are generating, and how long those visitors stay on your site. You also want to make sure that these keywords aren’t just coming from one source (such as Google).
- Social media posts: Social media posts are another great way for people who are interested in finding information about a topic or product/service offered by your company can find it – especially if those social media posts rank high on search engines like Google!
In order for this kind of tracking data not only to be useful but also meaningful enough so that we can make informed decisions about our marketing strategy going forward (and thusly drive more qualified leads), we need some sort of way collect all this information together into one place where we can easily access it without having too much overhead cost associated with doing so
Build an Analytics Dashboard
Once you’ve set up Google Analytics, it’s time to start tracking your progress. You can do this by setting up goals in Analytics and creating an analytics dashboard.
- Setting Up Goals in Analytics: You can set up goals that allow you to track how many people are converting on specific pages of your site or purchasing products from it. For example, if someone visits a product page on Amazon and adds it to their cart but doesn’t buy anything else from Amazon that day, that might be considered a conversion because it means they were interested enough in the product for them to add it as an item for purchase later–and maybe even buy more items at some point! Similarly, if someone visits a landing page (like one about SEO) but leaves without signing up for a newsletter or buying anything else from us yet we still consider this visit valuable because now we know who visited our site and what kind of content they read while there so next time we’ll know better how best serve their needs.”
Start with Goals
Before you start measuring and analyzing your SEO results, it’s important to define the goals that you want to achieve.
- Don’t worry about what other people’s goals are. You have your own life and business to run, so don’t let anyone else tell you what their definition of success is or how they achieved it.
- Be ambitious but realistic in setting your own goals! This is something I learned from my husband: he says that when he was younger he’d always set lofty aspirations for himself and then feel disappointed when he didn’t reach them within a year or two (and sometimes not at all). But now that he’s older and wiser–and has more experience under his belt–he understands that some things take longer than others; while certain projects may require years of hard work before they’re finished (or even start yielding results), others can be completed much faster than expected if one puts in enough effort right away.* *
Be specific about what exactly constitutes “success” for each goal; doing this will help keep track of which ones are being met successfully over time so that no matter where an individual ends up after 6 months , there will still be tangible fitness gains made during those three months .
Goal types are the different ways you can track your progress. The most common goal types are:
- Page Views – This is the number of times a page was viewed, including both unique and repeat visits.
- Visits – The number of individual sessions that occurred on your site during a given period.
- Bounce Rate – The percentage of visitors who leave your website from one page and did not return within 30 minutes or more (i.e., “bounce”).
- Transactions – A transaction represents an action completed by a consumer on your website, such as making an online purchase or filling out an online form to request information from you (such as an email newsletter).
If you have goals set up for multiple pages or pages with multiple goals, then Google Analytics will automatically break down each goal into its own line item in reports so that it’s easy for users like marketers and analysts alike see which content pieces were most successful based off these metrics alone without having access first-hand knowledge about their specific objectives beforehand!
Set up Goals in Google Analytics
When you’re trying to figure out what your SEO strategy is doing, it helps to have some kind of measure in place. The best way to do this is by setting up goals in Google Analytics. Goals are metrics that you can set up for your site based on specific actions people take when visiting an individual page or section of your website, such as buying something from an e-commerce store or registering for an event.
You should always set up at least one goal before beginning any kind of analysis on your site’s traffic data–even if it’s just something simple like “number of visitors,” since this will allow you (and other people) see how much traffic each page gets over time without having to dig into every single report individually.
Goals also allow us determine which content is most popular among our readership base: If we notice that a certain article keeps getting lots more views than others do after being published online then we know that either our readership likes reading articles about those topics specifically or maybe even just because they’re written well enough so people want more information on them!
You can easily track your own SEO progress.
You can easily track your own SEO progress. Here’s how:
- Analyze the keywords that bring traffic to your site and determine which ones are working best.
- Set up a Google Analytics account, which will allow you to track a variety of metrics including bounce rates (how many visitors leave after viewing just one page) and conversion rates (the percentage of visitors who complete a desired action).
You can use this data as an indicator for how well-optimized your site is for certain keywords or phrases by comparing them with other similar websites in the same industry, sector and location.
That’s it! You now know how to measure and analyze your SEO progress, which is a critical part of any SEO campaign. As you can see from this guide, there are many different ways to track your results: using Google Analytics, setting up goals in GA, using other analytics tools such as Moz or SEMrush. We hope that this post has provided some insight into what might work best for your business based on its size and needs (or maybe even sparked some new ideas).