Measuring the Success of Your Digital Marketing Efforts for Small Businesses

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For small businesses, it can be difficult to determine the success of your digital marketing efforts. You want to advertise on social media and drive traffic to your website, but how do you know if it’s working? You need a way to measure the effectiveness of your digital marketing campaigns so that you can make informed decisions about where to spend your money. Here are six ways that you can measure the success of your digital marketing efforts:

Why It’s Important To Measure Digital Marketing Success.

Measuring the success of your digital marketing efforts is an important step in ensuring that you’re getting the most out of the time and money you’ve invested. There are many ways to measure success, but we’ll focus on three main areas:

  • How are people finding our business?
  • Are they buying what we’re selling?
  • Is our website working well for them (and us)?

How to Measure Digital Marketing Success.

  • Define Success. What is success? Success can mean different things to different people, but it’s important that you define what you want to measure and how you will use the data. For example:
  • How many new leads have we generated?
  • Is there an increase in traffic from our target audience?
  • Are we getting better at converting visitors into customers?

Time Spent on Site

Time spent on Digital Marketing is a key metric you should be monitoring in order to understand how effective your digital marketing efforts are. The amount of time people spend on your website is a good indicator of how well you’re meeting their needs, and it can even give insight into what they want to see more (or less) of in the future.

Time spent on site can be tracked using Google Analytics or another analytics tool, but it’s also important to keep track of this data manually by keeping an eye out for visitor behavior that indicates they’re interested in what you have to offer. For example: if someone looks at several pages before leaving without making any purchases or signing up for anything, then this would indicate that there may be something missing from those pages–maybe there isn’t enough information about pricing or shipping options available yet?

Organic Search Engine (SEO) Traffic

Organic search traffic is the number of people who find your site through a search engine. This can be one of the most important metrics for small businesses because it’s free and easy to obtain, but it also has its drawbacks.

To track organic search traffic, you’ll need to use Google Analytics or another analytics tool (like HubSpot or Moz). You should set up tracking on all pages that receive any significant amount of traffic so that you can see where visitors come from and how they arrive at each page (i.e., clicking an ad vs typing in keywords). If possible, try using UTM parameters so that you can attribute each source directly; otherwise just keep track as best you can by looking at source/medium data when viewing reports over time.[1]

Conversion Rate

Conversion rate is the percentage of visitors who complete a desired action on your website, such as making a purchase or signing up for an email list. To be more specific, it’s how many people perform the goal you’ve set out for them to complete in relation to total traffic. For example, if you have 100 visitors and 10 of those visitors buy something from your store (10%), then your conversion rate would be 10%.

Conversion rates vary widely depending on industry type and other factors such as location or time of year; however, there are some benchmarks that can help determine whether or not your site is performing well:

  • 1% – 2% is considered poor performance by most marketers
  • 2% – 3% is average performance
  • 5%+ is great!

Leads and Sales

When it comes to measuring the success of your digital marketing efforts, you can’t just look at one metric. You need to consider several different areas:

  • Leads and Sales–How many leads are coming in? How many sales did they make?
  • Traffic–How many people visited your site? What pages did they visit? What time of day do they browse most often (and least)? Is there a pattern that repeats itself over time or not? If so, what is it about those specific days/times that attracts more visitors than other times of day/weeks/months etc…
  • Bounce Rate–Is someone coming from Google search results but then leaving immediately without clicking on anything else on the page? This may mean there’s something wrong with how well-designed your landing page is or something else isn’t working right like broken links or missing images which could cause people not wanting stay long enough before giving up and leaving again without buying anything off sale items list below $20.

If you’re not measuring your marketing campaigns, you may be spending money without getting any return.

To measure the success of your digital marketing efforts:

  • Measure traffic and engagement. How many people are visiting your website? Are they staying on the site for an average amount of time (1-2 minutes)? What are they doing when they get there–reading a blog post or watching a video? Do visitors who sign up for email newsletters stick around longer than others? These questions will help you understand how effective each piece of content is at bringing in new customers through social media channels, email campaigns and more.
  • Look at conversion rates. How many people who visit your site actually make purchases or become subscribers? Tracking conversions helps ensure that all those clicks are leading somewhere useful instead of just being wasted effort on low-quality content that doesn’t convert well into sales/leads/etc..


If you’re not measuring your marketing campaigns, you may be spending money without getting any return. By tracking these metrics, you can see which campaigns are working and which ones aren’t. This will allow you to make better decisions about how much money to spend on each type of campaign as well as make adjustments when necessary.


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