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The world of e-commerce marketing is a confusing one. There are a lot of terms and strategies that can leave you feeling overwhelmed, but don’t worry! We’re here to help. In this guide, we’ll walk you through some common e-commerce marketing strategies that small businesses can use on a shoestring budget – no matter what kind of product or service they sell.

PPC Optimization

PPC, or pay-per-click, is a form of online advertising that allows you to bid on search terms. For example, if you’re selling shoes and someone searches for “shoes” on Google or Bing Ads (the two most popular search engines), then your ad will appear at the top of their search results. You pay only when someone clicks on your ad.

PPC has several benefits over other types of marketing:

  • Cost-effective – You only pay when someone clicks on your link, so if they don’t convert into customers then there’s no charge at all! This makes it great for getting started with eCommerce marketing without breaking the bank right away.
  • Easy set up – Once everything is set up correctly (which takes some time) it’s pretty much hands off after that point until something goes wrong with our ads themselves which we’ll talk about later in this article..

Email Marketing and Newsletter

Email marketing is one of the most effective ways to reach your audience and generate sales. If you are a small business owner, email lists can be an invaluable tool in reaching out to customers and potential customers alike.

Email newsletters are a great way to stay in touch with customers, keep them updated on new products or services offered by your company, and provide valuable content that they want to read (and share). They also offer another opportunity for you as an advertiser: The ability to collect leads through signup forms embedded within emails that allow recipients who opt-in for future communications from you (and only those who do so).

This section will cover how to set up an email list for your business; create effective newsletters; promote them effectively through social media channels such as Facebook ads or Instagram ads; get people interested enough in what they’re reading that they’ll subscribe so they don’t miss out on anything important anymore!

Social Media Marketing

Social media marketing is a big part of your e-commerce marketing strategy. It’s important to know how to use the different platforms and types of posts, as well as how best to promote your content.

Social Media Platforms:

  • Facebook – You can advertise on Facebook, but it’s also important that you create engaging content that people will want to share with their friends and family. This means focusing on creating quality images or videos rather than just text posts (though these are useful too). If someone likes what they see in one post, they may click on another link within it–whether it’s an image link or one embedded into text by using hashtags (#). These links allow users access additional information about products/services being advertised without having them leave their newsfeed altogether!

Content Marketing and Blogging

Content marketing is a great way to build trust with your audience. It’s also a great way to attract new customers and increase sales.

Content marketing can help you build an audience for your business by creating valuable content that people want to read, watch or listen to. It’s all about providing value in the form of useful information or entertainment–and it goes beyond just blogging! It may include:

  • Video production (YouTube)
  • Podcasting
  • Social media posts with useful tips/questions/answers

Promote it Across the Web (press releases, guest posting, etc.)

Promote it across the web (press releases, guest posting, etc.)

Press releases are a great way to get your business in front of new audiences. You can also use social media to promote your business and paid advertising if you have the budget for it.

With hard work and the right strategy, you can successfully e-market your small business on a tiny budget.

As a small business owner, the success of your e-commerce marketing strategy depends on three things:

  • Tracking your results. You need to be able to track how well you’re doing so that you can make changes when things aren’t working.
  • Measuring ROI (return on investment) for each aspect of your campaign, from paid advertising to content creation and more. This will help ensure that every dollar spent on marketing is generating value for your business–and helping it grow!
  • Being flexible enough to adapt based on what works best for where the market is going now vs where it was going before (or even just last week).


The key to success is to be persistent. You may not see immediate results, but as long as you keep at it and keep trying new things, eventually something will work out. If one method doesn’t work, try another! Don’t give up just because one tactic didn’t pan out; instead find another way to reach your audience through other means such as social media or blogging.


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