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In the early days of LinkedIn, it was about having a profile and using that for job searches. While this remains true today, there are many other ways people can use LinkedIn to help them in their professional lives. One great way is by creating informative posts on your page and sharing them with your network. This can be done through scheduling posts in advance or by posting live while you are on the platform. Both have their own benefits; however, scheduling ahead of time will allow you to spend more time writing quality content rather than typing out short blurbs during work hours or as you travel across the globe with clients (if you’re lucky enough to do that!).

Be consistent

  • Don’t be afraid to post more than once a day. There is no limit on how often you can post, so if you have something interesting to share that fits in your job description and is relevant to your audience, go ahead and publish it!
  • Don’t be afraid to post more than 5 times a week. The same goes for posting frequency: there’s no rule saying that if you do this every day, or even five times per week, that it will lead to burnout or drive away followers—the only thing that matters is whether the content resonates with them and not how much you’re posting. If it does resonate with them then they’ll likely keep coming back for more!
  • Don’t be afraid of posting too often (to an individual user). However much fun it may feel like it would be as a writer/editor/etc., don’t spam anyone’s feed with promotional messages unless they specifically request them from you personally via direct message (DM). This doesn’t mean they won’t see any advertisement-based posts from LinkedIn but rather that these types should always come across as useful information rather than advertisements disguised as such—these are two very different things!

Post quality articles

The best way to attract and engage your audience is by posting quality articles. Quality articles are well researched, informative and engaging to the reader.

Avoid posting articles that are not related to your business or industry; this will only confuse people who don’t really care about what you do, but want to read something interesting anyway.

Use a platform like BuzzSumo (free) or similar services such as Article Rewriter Tool (paid) if you’re looking for quality content on specific topics related back towards what they know as far as their own business goes!

Share only quality content

You need to share only quality content. Quality content is relevant to your target audience. It’s interesting to your target audience. It’s engaging for your target audience, and it has a clear call-to-action at the end of it that entices them to click through and visit your site or sign up for something like an email newsletter or webinar, or whatever else you’re trying to promote in that post.

You need a certain amount of followers on LinkedIn before you can start using their publishing platform effectively; however, once you’ve built up enough followers on LinkedIn (around 500), try creating some posts that are related specifically to what the people who follow you do in their jobs every day so they can learn from them (and if they see value in what they’re seeing from those posts then maybe they’ll decide that following you makes sense since there’s always something interesting coming down the pipeline).

Avoid posting click bait

Click bait is a link to an article, video, or other resource that links to something that might not be relevant or interesting. For example, if you click on one of these links and find yourself on a site where you have to watch an ad before seeing the content they promised in their click-bait link (this is called “click-through” or “CTR”), you may experience frustration in having wasted your time. While there are some exceptions where CTR can be effective (such as when you’re trying to bring attention to personal injury lawyers), it’s best not to use this method for most things since it does more harm than good.

Instead of using CTAs that ask people for their contact information without providing any value first (which could potentially lead them away from your site), consider using CTAs with genuine value first—and then offer something like a whitepaper download at the end. This way people will be more likely open up about themselves and provide more information about themselves if they find value from what’s presented prior!

Use eye catching visuals

We all know that visuals are a key part of engaging with your audience. In order to help you post the most effective visual content, we’ve put together some tips for your next LinkedIn post:

  • Use professional photos.
  • Make sure you’re using images that are relevant to your post.
  • Make sure the image is relevant to the audience you’re targeting (and their interests).
  • Make sure it’s relevant to the topic or call to action at hand in your post (you want users who have similar interests as others on LinkedIn).

Make sure you are using a call to action/ask for engagement in your post

A call to action is a request for the reader to take an action, such as clicking on a link, liking a post, or commenting on it. The purpose of your call-to-action should be clear and concise. It should also align with the purpose of your post.

Posting on LinkedIn is about being consistent and sharing quality content. It should not be about simply being active on the platform.

Posting on LinkedIn is about being consistent and sharing quality content. It should not be about simply being active on the platform.

LinkedIn is a professional network and not a social network, so the posts you share should be in the same vein. This means that anything that could be considered “click bait” or overly promotional will fall short of your goals for using LinkedIn in your marketing strategy.

The same rules apply to posting as they do for all other platforms: don’t post personal information (such as photos), ask for likes, or share links that aren’t relevant to your business; this includes pictures from personal vacations or friends’ weddings!


You can see that it is important to avoid posting click bait as it does not help your LinkedIn profile in any way. Instead, you should focus on creating quality content that people want to read and share with others. By doing this, it will allow you to build up a following of people who are interested in what you have to say which will lead them back to your website when they need more information.


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