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Selling a luxury property is not the same as selling a standard home. You need to do your research and understand what makes the market tick. Your marketing strategy will make all the difference between closing escrow on time and missing out on that dream home you’ve been waiting for. Here are some tips on how to sell high-end real estate in Scottsdale without any complications:

Marketing, Selling, and Maintaining Luxury Homes in Scottsdale

Selling luxury homes in Scottsdale is more complicated than selling other types of real estate. Luxury properties are often unique, which means that they need to be marketed and sold differently from other properties. For example, a home can be considered luxurious because it has an exceptional view or floor plan; however, there are many different ways for potential buyers to perceive a space as luxurious depending on their preferences.

As such, it’s important to hire an experienced marketing agency that understands how luxury homes should be marketed so you can reach the right audience at all times of year–not just during peak season months like springtime when most people think about buying or selling homes anyway!

Creating a Marketing Plan for High-End Homes

The marketing plan is a detailed plan of how you will market your property to the public. The marketing plan should include:

  • Target audience
  • Marketing channels (listing sites, social media, etc.)
  • Marketing budget and timeline

Use Technology to Gain an Edge When Selling Luxury Real Estate

  • Use technology to your advantage. There are many tools available that can help you market your luxury properties in Scottsdale, Arizona. These tools range from social media and email marketing to video and website design.
  • Social Media: Social media sites like Facebook, Instagram and Twitter allow you to reach a wide audience at little cost. They also allow you to share updates on the progress of your listings easily with potential buyers who follow you online; this is especially useful when selling high-end real estate in Scottsdale where there may be multiple interested parties competing for the same home.
  • Video: When listing homes for sale in Scottsdale, Arizona it’s important that each property looks its best so potential buyers will see exactly what they’re buying before making an offer or purchasing any other properties like yours elsewhere in town! Video tours are an excellent way for both sellers (who don’t want) as well as buyers (who do) because they allow everyone involved access regardless if they live here locally or not!

Is Your Marketing Strategy Working?

Once you have a marketing strategy in place, it’s important to track the results of your efforts. You can do this by measuring:

  • The number of leads generated.
  • The number of sales made.
  • The number of referrals generated from marketing efforts (i.e., how many people are contacting you about real estate opportunities).

Keep track of how much time is spent on each project as well; for example, if someone was working with their assistant who had been tasked with managing social media accounts and email blasts on their behalf, they might find that they’re getting better results than when they do it themselves!

An effective marketing strategy is important when selling a high-end property.

A comprehensive marketing and advertising strategy is an essential part of selling a luxury property. It’s important to identify your target audience, then advertise in places they will be able to find you.

The internet can be used as a powerful tool for marketing high-end real estate, but it’s not the only one out there. Social media sites like Facebook and Twitter have become popular ways for people with similar interests (like those who want to buy or sell luxury homes) connect with each other online. Traditional media such as radio ads, TV commercials and print advertisements are also effective ways of getting your message out there if someone isn’t already looking for information about what you’re selling online or on social networks where they might see it organically posted by others who share similar interests than yours


We hope this article has given you some insight into how to market luxury homes in Scottsdale, Arizona. If you’re looking to sell a high-end property, we highly recommend hiring a professional real estate agent and creating an effective marketing strategy. For more information on how we can help with your real estate needs, please contact us today!


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