Search is constantly evolving, which means that your SEO strategy should be evolving with it. In 2023, there are going to be some big changes in search that you’ll need to prepare for if you want your business to stay competitive. Here are eight of the biggest trends we expect will impact SEO over the next five years:
1. Google is targeting low-quality content with the launch of their new RankBrain 2.0 indexing algorithm.
RankBrain 2.0 is a new algorithm that Google uses to determine the quality of content on its search engine. The original RankBrain launched in 2016 and uses machine learning to analyze user behavior and determine the relevance of each web page. It’s been in use since then, but there are some key differences between versions 1 and 2:
RankBrain 2.0 uses “long-tail keywords” (keywords with less than three or four searches per month) more often than before, so you’ll want to focus on these words if your site has them as part of its content strategy;
The new version also takes into account how well your page performs across devices (phones vs laptops);
Finally, this update focuses more heavily on user intent: whether people are looking for something specific or just browsing around aimlessly
2. New search algorithms and features will be introduced, including mobile-first indexing and a more personalized experience for users.
The SEO landscape is constantly changing, and 2023 is no exception. New search algorithms and features are expected to be introduced in 2023, including mobile-first indexing and a more personalized experience for users.
Mobile-First Indexing: While Google has always used the desktop version of your site as its main source of information (or “source code”), it now uses this data less often than before. Instead, it now prioritizes the mobile version when indexing your website so that you can optimize it for both mobile devices and desktop computers at once–a process known as “mobile-first indexing.” This means that if you create content specifically geared toward mobile users or if your site loads quickly on smartphones or tablets (say goodbye to loading speeds!), then Google will give preference over other types of sites when displaying search results related specifically towards those topics in order to provide an optimal user experience based on what they’re looking at right now rather than trying out different websites until finding one that works well enough without any additional effort required by either party involved.”
3. You’ll need to create original content
You’ll need to create original content, because Google is cracking down on duplicate content and even penalizing the use of synonyms or phrases with similar meanings.
You can still use keyword research tools like SEMrush to find the best keywords for your website, but when it comes time to write your articles, it’s important that you create unique information that’s not just regurgitating what someone else has already said.
4. Video search results in the mobile era.
Video search results will move from mobile to desktop as we dive deeper into the mobile era.
The mobile era is here to stay, and video search results will move from mobile to desktop as we dive deeper into the mobile era.
5. Voice search will become more prominent in 2023
Voice search will become more prominent in 2023 as voice assistants become smarter and more useful in everyday life.
Voice search is already popular, but it will become even more so as these assistants get better at understanding what we’re saying. They’ll also be able to give us more specific results that are tailored to our needs and interests–like if you want to know about a new restaurant or movie opening nearby, but don’t know where it is yet (because how could you?).
6. Semantic search will continue to grow as users demand tools that match what they’re looking for exactly instead of broad matching keywords that don’t actually describe what they’re looking for..
Semantic search is a way to match search terms to results that are more relevant. For example, if you were searching for “dog” and the first page of results was full of sites about dogs but none were exactly what you were looking for, semantic search would try and understand what the user meant by “dog” and return more specific terms like “pug puppies” or even just images of pugs.
Semantic search is becoming increasingly important as users demand tools that match what they’re looking for exactly instead of broad matching keywords that don’t actually describe what they’re looking for. This has led many companies to adopt semantic technology into their marketing strategies as well as developing their own proprietary technologies in this space
7. Machine learning will play a larger role in search overall, not just in providing better results but also in creating new interfaces that make searching easier, faster and more accurate.
- Machine learning will play a larger role in search overall, not just in providing better results but also in creating new interfaces that make searching easier, faster and more accurate.
- For example, machine learning can help you find what you’re looking for faster by automatically organizing content based on the user’s interests. This means no more scrolling through pages of results when all you want is the answer to one specific question!
- Machine learning also helps improve quality of search results by using historical data from previous searches as well as user clicks on specific websites or pages within those websites (called click throughs). This gives us an idea about what type of content people like reading most often so we can provide even better recommendations next time around!
8. Stay ahead of the curve by thinking about what consumers are going to want next.
If you’re looking for an edge in the digital marketing industry, it’s important to think about what your customers will want next. If you can predict what they’ll be searching for and deliver it in a way that no one else has before, then you’ll have a huge advantage over your competitors.
This means using predictive analytics and AI-based systems to learn more about who your audience is and what they need from you–from product features right down to service offerings–so that when they do start searching for something specific (or even just browsing around), their experience is personalized based on their preferences and previous interactions with the brand or company. The result? A better user experience while also improving conversion rates on key pages such as landing pages or checkout forms where visitors might hesitate at first but could easily change their minds if presented with relevant options tailored specifically toward them as an individual consumer instead of being lumped into broad target demographics like “women ages 25-45” or “men ages 18-24”.
As we look toward the future of SEO, it’s clear that Google is focused on quality content and making sure that their users get exactly what they’re looking for when they search. This means that if you want your website to rank well in Google Search results, then it needs to be unique, informative and relevant for readers. You can’t just rely on keywords anymore; instead, focus on creating valuable content that people will actually want to read! We can assist with content and optimization so give us a call at Atomic Social!