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Social media marketing is a powerful tool for businesses of all sizes. It can help you connect with customers and prospects, increase brand awareness, build trust and loyalty, and drive sales. But you won’t get those results just by opening an account on a social network or two. You need to think strategically about how your business will use social media in order to maximize its effectiveness as part of your overall marketing strategy.

1. Getting started – Social media marketing is more than just getting your business on social platforms.

Social media is a long-term strategy that helps you build trust and relationships with customers over time.

  • Social media marketing is a way to connect with your customers
  • You can use it to engage with your existing audience and create brand awareness
  • You can also use social media marketing as a way to share information that will inform potential buyers about who you are and what you do, which will help them decide whether or not they want to work with you

2. Know your audience – Who are you trying to reach with your social media marketing?

Once you have a good idea of who your audience is, it’s time to figure out where they hang out. You can do this by looking at the demographics of social media networks and finding the ones which fit your target market. For example, if you’re a blogger writing about fashion, then Instagram may be a better place for you than LinkedIn.

Once you’ve determined where your ideal customer is located in cyberspace, it’s important to understand what they like and dislike so that you’ll know how best to connect with them through social media channels. For example: if you sell shoes online but find that most of your traffic comes from Pinterest instead of Facebook or Twitter—then perhaps producing more images might help attract more visitors from Pinterest (and vice versa). It’s also important to determine which types of posts resonate best with each network’s audience because different post types are more likely than others (for example) to get likes on Facebook versus retweets on Twitter (#tweetrants).

3. Set goals – Start with small and achievable goals, then work up to larger ones.

I know it sounds cliche but if you want to be successful you have to set clear and specific goals. If your goal is a broad one like “amazing marketing campaign,” then how would you know when it’s successfully completed?

You can’t. You need a plan of action that includes concrete steps to reach your end result. If your goal is just “get more followers,” then what do those followers look like? How many is enough? What are they doing once they’re following me? When will this all happen by?

4. Choose your channels – What platforms will you focus on?

Social media marketing is not a one-size-fits-all strategy. You need to choose the channels that work for your business and target audience.

Here are some things to consider when choosing what platforms you want to focus on:

  • Which social networks are most popular with your target audience? For example, if you’re selling children’s clothing, they may be more likely to use Pinterest or Instagram than Snapchat or Twitter.
  • Are there any restrictions on these sites that make them less effective for your brand? Do you sell alcohol or tobacco products? If so, Facebook Ads would probably be off limits because of their policies against ads like these (though this hasn’t stopped many companies from trying). Is there a specific feature of the platform that makes it useful for you? For example, YouTube has been known as one of the best places for video content creators since Google bought it in 2006.

5. Measure and track performance – Use analytics tools to track the results of your social media marketing efforts.

The most important aspect of social media marketing is measuring and tracking your performance. This can be done through analytics tools, which are available as part of many platforms, like Facebook and Instagram. You should have a clear idea of how well your posts perform in terms of engagement rates (the percentage of people who interact with your content) and reach (the number of people who see it).

The information provided by these tools will help you understand what’s working for you and what isn’t. For example, if a specific post has higher engagement than others on the same platform, then you could use it as an example for future campaigns that focus on similar topics or themes.

Use these five steps as a framework for your social media marketing plan.

  • Before you begin, it’s important to know what you want to achieve and how social media will help you get there. Social media marketing is not an end in itself; it’s a tool that helps drive business goals like increased sales or improved customer service.
  • Know where your customers hang out online:
  • Your customers probably aren’t on Facebook because they want to buy something from you—they’re there because their friends are there and that’s where they hang out, so that should be the first place you start building your following (and yes, I’m aware of how ironic that sounds). Once people follow your brand on Facebook and Twitter, then they’ll start seeing other places where they can interact with your brand such as LinkedIn etcetera…


If you’re interested in learning more about how to market your business on social media, then this guide is the place to start. We hope it helps you get started with your own plan and gives you some ideas for what works best for your business!


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