Mobile optimization isn’t just a passing fad — it’s an essential part of any successful small business marketing strategy. The rise of mobile devices has changed the way shoppers search, buy, and engage with brands. In fact, mobile searches now account for over half of all searches performed on Google — and that number is only going up! But even if you aren’t selling products online, your customers are still using their smartphones to shop in stores and read reviews on Yelp. So if you want to stay competitive in any industry these days, you need to have a mobile-optimized website that makes it easy for shoppers to find what they’re looking for on all screens (including desktops).
Mobile searches exceed desktop searches.
Mobile searches have increased by 300% over the last five years. This rapid growth is expected to continue, with mobile searches expected to exceed desktop searches in 2020 and 2021.
With this growth in mobile search, it’s important to understand what types of searches are most common on mobile. How can you optimize your website for these search types? And how can you use this information to increase your site’s mobile traffic?
Shoppers use mobile devices throughout the buying process.
Mobile devices are used throughout the buying process. Mobile shoppers use their phones to research products, compare prices, and find coupons. They also use their phones to make purchases and share product information with friends and family.
Mobile devices are increasingly important in the buying process. Almost two-thirds of consumers use their mobile devices to search for information about products and services before making purchases, and a third of shoppers use their phones to compare prices while shopping.
Mobile optimization improves local SEO.
For small business owners, local search is one of the best ways to reach potential customers. If you’ve done a good job optimizing your website and social media profiles, then your site will already be ranking well in Google’s organic results. However, if you want to take things a step further and get more visitors from people searching on their phones or tablets (which is most likely), then mobile optimization is key.
Google Maps has been around for over 10 years now–and it’s still going strong! There are two main ways that small businesses can use this tool: firstly by creating an account with Google My Business (GMB), which allows users to add information about their business including its address details; secondly by adding pins onto the map itself using its built-in tools.
If someone searches for something nearby like pizza restaurants near me or flower shops nearby my house – then these pins will show up at the top of those search results pages giving them an easy way find information about businesses right away without having go through multiple steps just like before when there wasn’t any kind of special instructions available only after clicking links several times before finally reaching destination page where all necessary details were shown clearly without any confusion whatsoever.”
Mobile optimization impacts email marketing.
Email marketing is still one of the most effective ways to reach your audience. However, if your email is not optimized for mobile devices, you could be missing out on a lot of potential leads and sales.
To make sure that your emails look good on all types of screens, it’s important to use responsive design techniques when creating them. Responsive design allows you to create one version of an HTML file for each page on your website and then have that file display differently depending on whether someone views it from their desktop computer or laptop computer (or any other device).
When designing an email campaign using responsive design techniques:
- Make sure the text is readable–it should not be too small or difficult for people who are viewing it on their phones or tablets
- Use graphics sparingly–they may take up too much space without adding much value
Having a better mobile experience increases conversions.
One of the most important things to remember when you’re trying to improve your small business’s online presence is that a good mobile experience is crucial for conversions. According to research from Nielsen, having a better mobile experience will increase your conversion rate by up to 40%. That’s because people expect a fast and easy user experience when they’re on their phones: if they can’t find what they want or can’t do what needs doing in just one tap, you risk losing them entirely!
If you want more sales from your website traffic (and who doesn’t?), it’s essential that your site works well on all devices–including smartphones and tablets–and across all browsers.
Your competitors are doing it.
The reason that your competitors have a mobile-optimized site is because they know that the majority of their customers are using smartphones and tablets to search for products and services, which means they have an advantage over you if you don’t provide a good user experience on those devices. If they do, then they’ll be able to attract more customers than you will and grow their business faster than yours–and there’s no way around it!
You can’t afford to not focus on mobile optimization.
Mobile optimization is an important part of any small business marketing strategy–and it should be a priority at all times. As consumers become increasingly reliant on their phones, businesses that don’t prioritize the mobile experience are missing out on potential sales and new customers.
In this post, we’ll outline some of the ways in which optimizing your site for mobile will benefit your business:
We’ve seen how mobile optimization can impact your business in a variety of ways, but it’s not just about the numbers. Optimizing your site for mobile users is also about making sure that your customers have a great experience and are able to find what they need on their phones. Remember that the mobile web is here to stay, so don’t wait any longer!