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Technical SEO is one of the most undervalued aspects of website optimization. The goal of Technical SEO is to get your website ranking higher in search engine results pages (SERPs), but it’s also important for maintaining your rankings once you’ve reached the top. It’s an extremely complicated topic, but this guide will help you understand what it means and how to do it properly so that your site gets as many visits from Google as possible!

What is Technical SEO?

The term “technical SEO” refers to the process of optimizing your website’s code and structure to improve its ranking in search engines.

Technical SEO is different from on-page SEO (or “traditional” SEO), which focuses on content creation, link building, and keyword research. Instead of focusing on what you can do with your website’s content and pages themselves–elements that are visible to Googlebot when it crawls the page–technical optimization involves optimizing things behind the scenes: how these elements are structured and how they interact with one another.

Why is Technical SEO Important?

Technical SEO is a subset of search engine optimization (SEO). It’s important because it helps the search engines crawl and index your website, understand its content and layout, and rank it accordingly.

Technical SEO includes things like:

  • Site structure
  • Content optimization for Googlebot (how Google reads your pages)
  • Robots.txt file management (to tell search engines not to crawl certain parts of your site)

How to Optimize Your Website for Technical SEO

The first step to optimizing your website for technical SEO is to make sure it’s mobile-friendly. You can do this by following these simple steps:

  • Create a sitemap. This will help search engines crawl and index all of the content on your site, so they can display it in their search results. You can use Google’s free tool or one of many other options (see below).
  • Check that all links work properly, including those in social media profiles and blog posts–don’t forget any internal links!

Technical SEO can give your search engine results a huge boost.

Technical SEO can give your search engine results a huge boost.

Technical SEO is the process of optimizing your website for search engines, which means making sure it’s easy for them to crawl and index all the right parts of your site. If you want people to find you on Google, then technical SEO is a must!

Search engine optimization (SEO) refers to techniques that help improve the visibility of a website or web page in search engines, such as Google or Bing (Microsoft).


I hope this article has helped you understand the importance of technical SEO and how it can help your website rank better in search engines. If you want to learn more about technical SEO, reach out to us today. 

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