The Ins and Outs of Google Shopping Ads for eCommerce

Table of Contents

Introduction

Google Shopping Ads have been around for a while now, but they’re still an underutilized tool for many eCommerce companies. If you haven’t yet tried Google Shopping Ads, it’s time to seriously consider them as a marketing channel. In this post, we’ll cover the ins and outs of setting up your first campaign with Google Shopping Ads.

What’s Google Shopping Ads?

Google Shopping Ads is a paid search advertising service from Google that allows advertisers to show ads that appear on Google Search and Google Shopping.

Advertisers can use this tool to promote products they sell on their website with product listing ads (PLAs), which are text-based ads that look like regular search results but link directly to product pages for specific items.

How to Create Google Shopping Campaigns?

Google Shopping campaigns are a great way to reach new customers and drive sales. To get the most out of your product feed, you’ll need to create Google Shopping campaigns that are specific to each product group.

Google Shopping allows advertisers to manage their ads across devices in one place: from desktop computers and laptops, through tablets like the iPad or Galaxy Tab S4 as well as mobile phones like the iPhone XS Max (or even older models).

What Items Can You Sell on Google Shopping?

Google Shopping Ads are a great way to sell any physical product, but there are some limitations. You can’t use the ads to sell food or groceries, for example. In addition to these restrictions, there are also minimum order quantities (MOQs) that must be met in order for your ad to appear on Google Shopping:

  • If you want your item listed as “In Stock,” you need a MOQ of 1 unit and a minimum price threshold of $59 USD (the US dollar equivalent will apply if you’re selling internationally).
  • If you want your item listed as “Out of Stock,” then there’s no MOQ requirement–but there is still a minimum price threshold ($59 USD).

Takeaway:

Google Shopping ads are a great way to increase sales. They’re easy to set up, can be used for almost any type of product, and are a great solution for small businesses.

In fact, Google Shopping ads have been shown to increase ROI by 9x!

Conclusion

In this article, we discussed Google Shopping Ads. We looked at how to create a campaign and the different types of products you can sell through it. If you have any questions about this topic or anything else related to eCommerce, please contact us today!

 

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