Introduction
A well-designed landing page is a crucial component of any successful digital marketing campaign. Landing pages are essentially the doorways to the rest of your website, which makes it vital that they’re effective at converting visitors into leads and customers. If you’ve ever tried to create a landing page and found yourself with a bland design that isn’t working as well as you’d like, then this guide will help you get started on the right foot! You’ll learn how to create high-converting landing pages by following these simple tips:
Landing page designs should be consistent with the overall website design.
The look and feel of your landing page should be consistent with the overall website design. If you have a high-quality website, then your landing page should match it in terms of quality. If you have a low-quality website, then your landing page should be better than the rest of your site in order to get people interested enough to stay there long enough to read through any content or sign up for anything.
The reason this is important is because when someone visits one part of your website (e.g., “Our Services”), they expect things like navigation menus and other elements that make sense for that section–and if those elements aren’t present on another part of it (e.g., “Contact Us”), then users may think something else is wrong with their computer screen instead!
Prioritize your call to action above the fold.
It’s important to keep in mind that your call to action should be visible above the fold. This means that it can be seen without scrolling down, and should ideally be large enough so that it stands out from other content on your landing page. The best way to ensure this is by prioritizing your CTA above other elements of the page, like images or text blocks.
It’s also important that your CTA is clear and easy to understand so that users know exactly what they’re being asked when they click on it–and why they should do so now rather than later (or not at all).
Use a landing page to achieve a single goal.
The key to high-converting landing pages is to keep them focused on a single goal. This means that you should only be asking for one thing from your visitors, whether it’s an email address or a purchase.
It’s important to note that there are different kinds of goals:
- A lead generation goal (e.g., sign up for our newsletter) will help you build up your database so that you can market directly to these people in the future.
- A sales conversion goal (e.g., buy our product) will enable you to make money right away by selling something through your website or storefront
Make your copy relevant, concise, and persuasive.
Your landing page copy is the most important part of your conversion funnel. The goal of this section is to help you create high-converting landing pages that convert visitors into leads and buyers.
Use your landing page copy to persuade the visitor to take the action you want them to take, whether it’s signing up for a free trial or buying your product. You can do this by using clear, concise language in a conversational tone with a call-to-action (CTA).
Use your form to collect only the information you need.
It’s important to collect only the information you need. If a form is too long, people will likely abandon it. Asking for too much information can also make it difficult for visitors to understand why they are providing it and what you plan on doing with their data.
In addition, make sure that any fields that ask for personal details like email addresses or phone numbers are clearly labeled as required fields so as not to confuse your audience into thinking they don’t need these items in order for their submission form to be submitted successfully.
Use compelling headlines that grab attention immediately.
The headline is the most important part of your landing page. It’s what will persuade people to click through and read more, so it’s crucial that you get it right. A good headline should be clear and concise, relevant to the content of your page, short and sweet (no more than three words), written in a way that makes people want to read more–and ideally all four!
Here are some examples:
- “How I Got My Dream Job”
- “Make Money Online With This Simple Trick!”
Add testimonials and customer logos on your landing page.
Testimonials are a great way to build trust with your visitors. They can be used in different ways, such as a background image or as an overlay on your landing page.
Your customers’ logos are also a good way to show credibility and authority, especially if they’re well-known brands.
Maintain your branding across all channels — especially on landing pages.
Your landing page should be consistent with your overall brand. This includes:
- Colors, images and fonts
- Messaging, tone and design elements (e.g., white space)
Use color strategically in your landing page design.
- Use colors that match your brand, website and call to action button
- Use colors that are consistent with your logo
- Use colors that are consistent with the background image
Include beautiful imagery on your landing page — or videos if possible.
Imagery is one of the most powerful tools in your arsenal. It’s not just about creating a visually appealing landing page, but also using images to help tell your story, add emotion to your landing page and make it more memorable.
If you want to create a truly effective landing page then I recommend using images or videos (or both) as they can really help increase conversions by making sure that the user has an engaging experience while interacting with the content on their screen.
Ensure that your landing page is optimized for mobile devices.
If you want your landing page to convert and bring in more leads, make sure it’s optimized for mobile devices.
- Use a responsive design. Responsive web design allows content to be displayed properly on any device, including desktops, laptops, tablets and smartphones. If it doesn’t load properly on mobile devices (or if the site looks too small), people may get frustrated and leave before they have a chance to read your copy or sign up for more information about what you’re offering.
- Make sure your landing page can be read easily on a smartphone screen without zooming in or out constantly–this will help keep visitors engaged with what’s being said instead of switching over to other sites where they might find something more interesting or useful at that moment in time (like Facebook).
These simple tips will help you create a high-performing landing page quickly and easily!
If you’re not a designer and don’t have time to learn how to code, these simple tips will help you create a high-performing landing page quickly and easily!
- Use the right colors: Colors can have a huge impact on how users feel about your brand. A study by Optimizely found that “red is associated with urgency, yellow is associated with caution and orange adds warmth.” Make sure that the colors used in your landing page match up with what type of message it’s trying to send out. For example, if you want people who visit your page or ad campaign at night (when they’re tired) then use darker colors like black or navy blue instead of lighter ones like white because they’ll be more effective at conveying an urgent message than something bright would be at this time of day/night when most people aren’t cognitively alert enough for complex thoughts yet still want something more exciting than just plain black text on white background which could potentially cause eye strain over time if viewed too long without breaks between them
Conclusion
We hope this article has given you some great ideas for how to create a high-converting landing page. If there’s one thing we want you to remember from reading this guide, it’s that there are no shortcuts when it comes to designing a high-performing landing page. You need to spend time crafting a compelling message and creating beautiful visual content before even thinking about optimization or conversion rates (which are important too). The good news is that these tips can be applied no matter what type of business or product you’re selling!
