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If you’re a website owner, you know there’s a lot involved in building and maintaining an engaging online presence. Not only do you need to create an attractive design, but you also have to make sure that the user experience of your site is top-notch. This means making sure everything on your site is clear and easy for visitors to navigate. In addition, it means integrating different kinds of content (images, videos, etc.) into your design so that users see what they want as soon as they go onto your page. Customization can help improve user engagement—and therefore boost sales! Here are some ways to customize WordPress websites for better user engagement:

Highlight relevant content

The first thing you should do is highlight relevant content. It’s important that users know what they’re looking at, so you should use different colors to highlight different sections of your site. If a user wants more information about your products or services, but can’t find it in the main body of text, include links or buttons that will lead them there. You could also use images, videos and other multimedia content to help convey your message visually instead of just using words alone.

Another way that you can improve user engagement with your website is by encouraging them to take action (like buying something). This might seem obvious but many websites fail in this area because they don’t give visitors any incentive whatsoever–or they make it too difficult by requiring too much information before allowing someone access into their system/website/etcetera

Personalize your website for different audiences

The most effective way to personalize your site is through a plugin. There are a number of plugins that allow you to customize your WordPress website for different audiences and devices, so let’s take a look at what each one does and how it works:

  • Personalized Content – This plugin will create multiple versions of your website based on the user’s location, browser type, device and more. You can even use this tool to show different content for mobile users versus desktop users (if you want). The best part about this plugin is that it requires no coding knowledge whatsoever!
  • Localization WPML – This tool allows you to create multiple language versions of your site without having any technical knowledge or coding skills! It also lets users change their interface language whenever they want–and all while using just one installation!

Make sure your website is easy to navigate

The next step is to make sure that the navigation on your website is easy to use.

This means using breadcrumbs, which are those little symbols that appear at the top of the page and show you where you are in relation to other pages on your site. Breadcrumbs also tell people where they came from, so if someone clicks through from Facebook or Google searches for “how to cook chicken,” then lands on a recipe page and decides they want more information about baking techniques, they can easily go back up through those same steps in order get there (and hopefully buy something else along with it).

Breadcrumbs should be placed above any content blocks on each page so users know where they are in relation to other content areas within an article or blog post. This helps create better user experience by keeping them focused and informed about what their options are throughout their visit.

Use visuals to increase engagement

Visuals are a powerful tool for increasing engagement. They can be used to help users navigate your site, find what they’re looking for, and make content more engaging.

Encourage user-generated content

User-generated content (UGC) is more engaging than professionally produced content. It’s also more likely to lead to community building and sharing. If you want your users to help spread the word about your WordPress website, then consider giving them a way to do so by including social media sharing buttons on each page of the site.

If you have any sort of user base at all, it’s likely that some members of that base will be interested in sharing what they find with their friends or colleagues–the best way for them do this is by using one or more of their preferred social networks like Facebook and Twitter; but if those options aren’t available then consider adding another method such as sending an email link instead..

Make navigation easy and obvious

Navigation is one of the most important elements of your website. It’s what allows users to find their way around, so it’s critical that your navigation be easy to find, use, and understand.

There are a few things you can do to make sure your navigation is as effective as possible:

  • Make it obvious where the navigation is by placing links in prominent places like at the top or bottom of every page (or both).
  • Keep it consistent across pages by using similar text formatting and style throughout all menus on each page–for example, if you use bolded text for link titles on one page then make sure all menu items follow this same format throughout other pages too! This will help keep visitors from getting confused about where they are when navigating through different sections of content on your site.”

Provide visitors with a reason to stay on your page.

A good way to do this is by making it easy for visitors to find the information they want, need and are looking for. This can be done by adding features like:

  • A blog or news section where you share new content regularly;
  • An FAQ section that answers all of their questions about something specific (e.g., how do I get started using WordPress?);
  • An ebook library where people can download free PDF ebooks containing tips and tricks related to what they purchase from your store/website;


We hope that this guide has helped you understand the importance of user engagement, and provided some tips for increasing it on your WordPress website. The key is to make sure that your visitors can find what they’re looking for quickly, easily and intuitively. With a few simple tweaks to your site’s design, you can create an experience that will keep users coming back again and again!


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