If you’re looking to build a successful landing page, there’s no need to reinvent the wheel. You can follow best practices and use proven UX design principles to create an effective design that will convert visitors into customers. Here are some of my favorite tips to get started:
Start with the basics.
- Make sure your landing page is relevant to your target audience, including the language they speak, their age range, and other factors like location or industry.
- Make sure it’s easy to navigate by using simple buttons or links that lead directly where you want them to go in case they get distracted by other parts of the site (and trust me–they will).
- Finally, make sure that everything on this page fits in with your brand identity; if it doesn’t feel like an extension of what people already know about you then there’s no point having one at all!
Keep your design clean and simple.
- Use a limited number of fonts, colors and images.
- Keep the number of forms on your landing page to a minimum, or better yet, use none at all! The more forms you have on your landing page the less likely people are going to fill them out because they’re just too busy reading through everything else that’s there (or maybe because they’re lazy).
- Don’t link off site unless it’s absolutely necessary for some reason (like if you’re sending them somewhere else in order for them to make a purchase).
Be consistent with colors, spacing, typography, and more.
When you’re designing your landing page, it’s important to be consistent with the way you use colors, spacing, typography and more. Here are a few tips for staying consistent:
- Use a limited color palette. You want to keep things simple on your landing page so that it’s easy for people to understand what they’re looking at and where they should click next. So keep the number of colors used in your design limited–you can even use just one or two if that makes sense for your brand! Choose these carefully by thinking about what emotions those shades evoke (e.g., blue is calming).
- Use the same font family throughout the site (and make sure there are no variations between different typefaces). It helps reinforce brand recognition if visitors see certain words over again without having them look noticeably different from each other; this also makes content easier to read because there aren’t too many different fonts competing with each other visually on one page.* Use consistent spacing between elements like headings versus paragraphs; don’t forget about margins around photos as well as padding within boxes containing text blocks.* Background images should align vertically with text blocks so there isn’t extra white space above or below them (unless this was intentional).
Use white space to create visual hierarchy.
White space is a crucial element in landing page design. It allows you to create visual hierarchy and guide the eye, making your content easier to read, more visually appealing and more compelling.
White space can be used in many different ways:
- To create contrast between elements by separating them with empty space;
- To help guide the eye towards important information or call-to-action buttons (CTAs);
- To separate sections of text so they’re easier on the eye;
- To add breathing room around images or video clips so they don’t feel crowded by surrounding content
Break up blocks of text.
- Use bullet points
- Use subheadings
- Use images and white space to break up blocks of text.
Use a captivating headline.
The headline is one of the most important elements of any landing page. It should be specific and concise, so as to tell the visitor what they will get if they click on the link.
The headline should be relevant to the content of your page and stand out from other headlines on your site. But don’t make it too long or complicated; keep it under 60 characters (including spaces) so that it fits well in search engines’ results pages (SERPs).
Don’t forget about your CTA button.
The CTA button is the most important part of your landing page. If you don’t have a clear and concise CTA, you risk losing conversions and making it difficult for users to find what they’re looking for.
If your CTAs are too small or hard to find, they won’t be effective at driving conversions. The same goes if they’re too vague–people won’t know what they’re clicking on until after they’ve clicked it!
Make sure each page has a Goal.
After you’ve designed your landing page, make sure each page on your site has a single goal for visitors to complete and design it in a way that makes it easy for visitors to do what you want them to do.
For example, if you have an eCommerce store, then the purpose of each page should be clear. You may have a shopping cart page or an account management page that allows customers to login and update their information, but those aren’t really “landing pages.” They’re just other parts of your website. If there’s no obvious call-to-action (CTA) at the end of these pages then they aren’t landing pages either; instead they should simply guide users through their desired actions smoothly until they reach their final destination: completing their purchase or updating their contact information before leaving the site altogether!
Landing pages are an important part of any marketing strategy, but they can be tricky to design. The key is to keep your landing page simple and focused on only one goal. Make sure that visitors know what they’re supposed to do when they land on your page, and don’t forget about using high-quality images or videos as well! Reach out today if you need additional assistance.