Table of Contents

Introduction

Facebook serves as a way for your company to connect with fans, but it also serves as a great channel to showcase your products and services. In particular, video is one area where Facebook is seeing significant growth. Indeed, experts predict that by 2018, almost 75% of mobile traffic will be video—and this trend has been accelerating over time.

The challenge is finding ways to create video content that resonates with viewers, and ultimately encourages them to become customers. So what should you be doing to get the most out of all this? Let’s take a look at what’s working on Facebook and video marketing in general—and find out how you can take action today!

Facebook has become a key component of any digital marketer’s strategy, and for good reason.

The social media platform boasts an enormous user base of 2 billion active users per month around the world, so it can be an incredibly effective way to connect with your audience.

Facebook is a good place to market your product

Because Facebook has such a huge user base, it can be a great platform for reaching potential customers who are still on the fence about buying something from you. A video ad that shows off what other people like about your product or service will help inform potential buyers about why they should try yours too!

Facebook is also good for getting feedback from current customers before launching a new product or service. Creating surveys or polls through videos helps you understand what people think about things that could affect their satisfaction with your brand/business as well as generate leads by encouraging viewers to fill out forms at the end of the video asking them more questions specific to their needs (or just sign up if they’re interested).

Not only does the platform serve as a way for your company to connect with fans, but it also serves as a great channel to showcase your products and services.

It’s a place where you can show off your brand, build trust with your audience, and share information about things you’re excited about in real time.

In particular, video is one area where Facebook is seeing significant growth.

In particular, video is one area where Facebook is seeing significant growth. According to data from market research company Nielsen, consumers are spending more time watching videos than other types of content on social media sites like Facebook. In fact, according to Nielsen’s “2019 Social Media Survey” report (PDF), 73% of people use social platforms such as Instagram and Snapchat for entertainment purposes while only 44% use them for personal communications with family members or friends.

These stats indicate that users want more video content on their social media platforms—and they want it now! Furthermore, if you provide quality video content then your audience will be more likely to share it with their friends which means more exposure for your business.

Indeed, experts predict that by 2018, almost 75% of mobile traffic will be video.

Video is an increasingly important part of the marketing mix. It’s more engaging than text and images, and it can be a great way to showcase your products or services.

Facebook is a great place to publish video content because there are over 2 billion monthly active users on Facebook, which means that there are plenty of eyeballs out there watching videos. In fact, experts predict that by 2018, almost 75% of mobile traffic will be video. So if you’re looking for ways to increase visibility for your business on social media platforms like Facebook (and YouTube), consider using video as part of your strategy!

The challenge is finding ways to create video content that resonates with viewers, and ultimately encourages them to become customers.

The challenge is finding ways to create video content that resonates with viewers, and ultimately encourages them to become customers.

That’s a tall order, especially since most people don’t have the skills or resources needed to make great videos. If you want to succeed in this arena, consider these tips:

  • Use a friendly tone. A good way to do this is by showing off your sense of humor or even doing something silly like throwing water on yourself (as long as it’s safe).
  • Use humor whenever possible—but be careful not to overdo it; otherwise people will lose interest fast! Instead try using humor sparingly throughout the video so that when it does come up again later on, it feels fresh and unexpected rather than forced out of place (which would seem like an oxymoron). *If at all possible try using an actual person instead of just showing their voiceover narration (unless they’re famous) because then we feel like we’re listening directly from someone else instead of just hearing about what happened through someone else’s perspective.*

So what should you be doing to get the most out of all this? Let’s take a look at what’s working on Facebook and video marketing in general—and find out how you can take action today!

Now that you know the state of video on Facebook, let’s take a look at what you should be doing to get the most out of it.

  • Use Facebook Video to reach your audience in new ways. Video is one of the best ways to connect with people and earn their attention, but it can also help you build loyalty and trust between you and your customers. The more videos you share, the more likely people will be to click through them—and if they like what they see there, they might even watch more! Make sure your videos are entertaining or informative so that viewers keep coming back for more.
  • Use Facebook Videos as an opportunity for engagement. Don’t just post whatever comes into mind—think about how each video will fit into your marketing strategy before hitting “upload”! A great way to get started is by using Facebook Events: if someone RSVPs for an event hosted on your page, then when everyone else RSVPs too (or not), those responses will appear under both their names as well as yours in the comments section below each event post so that everyone knows exactly which ones attended without having any extra effort on either side involved whatsoever; plus these events automatically generate reminders based off RSVP dates so no one misses out on anything important (like birthdays!). But don’t stop there–there’s plenty more where that came from!

Conclusion

By following these best practices, you can ensure that your Facebook campaigns are reaching the right audiences, generating high-quality leads, and driving conversions. It’s important to remember that social advertising is a continuous process of testing, optimizing and improving, so don’t be afraid to experiment and make changes to your campaigns.

 

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