Using Google Search Console to Monitor and Improve WordPress SEO

Table of Contents

Introduction

Google Search Console is a free tool that you can use to monitor how users are getting to your website, what they’re searching for, and how often users are clicking on your site. It’s easy to set up and get started—learn how here.

Why is Google Search Console important?

Google Search Console is a free tool that helps you monitor your website’s performance in search engines. You can see how Googlebot crawls your site and where it has problems, as well as how many people are clicking on your website’s links. This information is important because it lets you know what content users are consuming, which will help you target them with relevant content and improve conversions.

How to add and verify your website in Google Search Console

To add your website and verify it in Search Console, follow these steps:

  • Visit https://www.google.com/webmasters/.
  • Click the “add a property” button.
  • Enter your website’s URL in the field labeled ” site name.” For example, if you want to add http://examplewebsite.com/, then enter that URL into this field and click Next Step (or just hit Enter).
  • Enter contact information for yourself or someone else at your company who can respond when Google sends emails about issues with crawling or indexing on their end (for example: “John Smith” ). This person will be able to see what problems exist on their end if there are any issues with crawling or indexing due to changes made by third-party developers; otherwise only people within Google would see such information through Search Console access logs instead of directly from users’ browsers where requests originate from first before reaching servers hosting websites being accessed over HTTP protocol connections–which means that while there will be some overlap between these two sources when viewing logs generated by browsers making requests against web servers serving up responses via HTTPS connections secured via SSL encryption protocols rather than plain text ones unprotected against eavesdropping attacks which could expose sensitive data like passwords stored locally on clients’ hard drives as well as other sensitive details embedded within HTML documents served up dynamically through scripts running inside browser windows whenever users visit pages containing forms fields containing data entry fields where users type things like credit card numbers so they can purchase items online using ecommerce platforms like Amazon Business

How to connect your property with Google Analytics

To connect your website with Google Analytics, go to the Google Analytics website and click on “Admin.” Then click on “Property” in the left navigation menu. You’ll see a list of properties you have already connected to your account; if this is your first time connecting a property, select “Connect new Property” from the drop-down menu. Enter your website’s URL (e.g., examplewebsite.com) into the field provided and hit “Save Changes” at the bottom of the screen.

Google Search Console reports you should be paying attention to

  • The search queries report. This report shows you what people are searching for when they land on your site, as well as how many times they clicked on each result. You can use this data to identify new content opportunities and determine which pages have the best chance of ranking well in the SERPs.
  • The search impressions and clicks report (formerly known as “Search Analytics”). This report provides more detail about how often Google displays your site in its rankings, including information about both desktop and mobile results–as well as how many times people click on those listings before landing on a page within your website or app (i.e., “organic,” or unpaid traffic). The data here can help you identify opportunities for improving both crawl efficiency and user experience across different platforms so that users find what they’re looking for faster than ever before!

Impressions and clicks for specific keywords in a given time period

In the “Impressions” section, you’ll see a list of keywords with impressions and clicks.

An impression is simply an instance in which a user saw your ad. If they clicked on it, this becomes a click. You can find this report under Search Console > Traffic > Search Analytics (for Google Ads accounts) or Ads (for AdWords accounts).

 

What people are searching for in the search engines

Google Search Console allows you to see what people are searching for when they get to your website. This can help you improve your SEO strategy, as well as optimize content and pages on your site.

You will be able to see which keywords are driving traffic and backlinks to the page or post, so that you may focus on optimizing these areas more effectively in order to increase organic traffic from search engines.

How often your content is appearing in the top result spots

Google Search Console (GSC) is a free tool that allows you to monitor and track the performance of your website, including how often your content appears in the top result spots. Using this information, you can then improve your SEO by making changes to the site.

In order to use GSC effectively, it’s important that you understand how Google ranks web pages based on their content. You also need to know what kind of information the tool provides so that when something looks off or unusual happens on your site–such as seeing a sudden drop in ranking–you’ll be able to determine whether it’s an issue with your website or just part of Google’s normal algorithm changes over time.

How much traffic your site gets from image searches, which can be helpful if you’re using images as part of your SEO strategy.

Google Search Console is a free tool for webmasters that allows you to monitor and optimize your sites’ search performance. You can use it to see how many people are visiting from Google, which keywords they’re using to find you, and where they land once they get there.

Google has recently added a new report that shows the number of times each image on your site was clicked through from Google Images searches (or “image clicks”). This information is useful if images are part of your SEO strategy–for example, if you have an image-heavy blog post that includes lots of links back to other content on your site.

Use Google’s free tools to monitor how users are getting to your website and what they’re looking at once they arrive.

Google’s free tool can help you monitor how people are finding your site, where they’re going once they arrive and what they’re looking at on your site.

Google Search Console (formerly known as Google Webmaster Tools) is a free service that helps website owners understand their site’s presence in search results. It provides information about:

  • How users are getting to your website (including keywords used to find it)
  • What pages are being viewed on your website (and whether those pages have been crawled by Googlebot)

Conclusion

Google Search Console is a great way to monitor your SEO performance and make sure that people are finding your website through Google search. If you’re new to SEO or just want to learn more about how it works, this guide will walk through the basics so that you can get started. You can always call us here at Atomic Social for additional assistance with your SEO and website analytics.

 

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