Table of Contents

Introduction

When it comes to analytics, the power of Google Analytics is hard to beat. But for small businesses with limited budgets, Squarespace’s built-in analytics tool can provide a glimpse into how people interact with your website. To get the most out of Squarespace’s analytics tool, you’ll want to understand its limitations and how they differ from those of other tools like Google Analytics. This guide will help you understand how both session and page views work in Squarespace so that you can start improving your conversion rates today!

Squarespace’s Tracking Capabilities

Squarespace’s built-in analytics provide some useful information about your site’s performance, but they don’t tell you everything that you need to know about how people are using it. For example:

  • You won’t be able to track conversions (like purchases or signups) on Squarespace sites because it doesn’t have a conversion pixel set up by default–you’ll need to set one up yourself if you want this feature.

Website traffic data from Squarespace’s analytics is broken down into sessions and page views.

The first metric you’ll notice is sessions. This shows you how many people visited your site for the first time. If a user visits more than one page on your site, they will only count as one session in Squarespace’s analytics.

The second metric is page views, which represent how many times users loaded your pages. If a single user loads more than one page (for example, if they click through from an ad), it will increase your number of sessions but not your number of page views.

Sessions show you how many people visited your site for the first time.

The number of sessions is the total number of unique visitors. Sessions show you how many people visited your site for the first time, and how often they returned. The more sessions, the more traffic your website has gotten!

The session count is a good measure for two reasons: Firstly, because it’s an easy way to see how much traffic your site has been receiving over time (without having to look at individual visits). Secondly, because it’s an accurate gauge of how many people have hit one page or another on your site–which can help inform decisions about what content is working best (or not).

Page views represent the number of times users loaded your pages.

While page views aren’t a perfect metric, they’re still very useful because they can tell you how many times users are interacting with your website. In general, higher numbers are better than lower ones: If someone visits five pages on your site and spends an average of two minutes reading each one, then their experience is likely going to be positive (assuming everything else goes well).

However, there are some caveats to keep in mind when interpreting this information. For example: if a single person visits 10 different pages but doesn’t stay on any one of them for very long, then their overall time spent on those 10 pages may not be as significant compared with someone who only visits two or three different ones but spends more time on each individual page–even though both visitors viewed exactly the same amount total!

Sessions vs Page Views.

If a single user loads more than one page, they will increase your number of sessions but not your number of page views. The same user will be counted as having visited your site multiple times. This is why it’s important to track both metrics: sessions show how many different people saw your site and pages show how many times each person visited the site.

This is why it’s important to track both metrics.

In a nutshell, sessions are the number of times users visited your site for the first time. Page views represent how many times users loaded pages on your website. Both metrics are important for tracking website performance and understanding how people interact with it.

Session tracking shows you how many people visited your site for the first time (i.e., they weren’t already logged into Squarespace) while page views indicate how many times users loaded pages on your website (i.e., they were already logged into Squarespace).

You can track the number of visitors who have completed a goal on your site by setting up conversion tracking in the “Tracking & Analytics” panel on Squarespace.

To track conversions, you’ll need to set up conversion tracking in the “Tracking & Analytics” panel on Squarespace. This will allow you to see how many visitors have completed a goal on your site.

  • Set up goals

Goals are what help you understand how people are interacting with your site and increase engagement with it. For example, if someone visits a specific page on your website and later buys something from that same page (or returns there), this would be considered an “eCommerce conversion.” You can also use goals for things like newsletter signups or contact form submissions–whatever action(s) signal success for your business! In order to set up these types of goal conversions, go into Settings > Tracking & Analytics > Goals & A/B Tests (or click here). Once in this section of settings:

Understanding what goals are important for your business is key to using conversion tracking effectively.

In this section, we’ll discuss how to set up goals and how they can be used in Squarespace.

What is a goal?

A goal is a specific objective that you want your website visitor to achieve on the site. For example, if you want people who visit your website to buy something from you, then that’s one possible goal. Another common example might be: “I want people who visit my site about their love for dogs.”

For example, if you want to sell products on your site using Squarespace Commerce, set up conversion tracking so you can see how many people add items to their cart or complete a purchase.

For example, if you want to sell products on your site using Squarespace Commerce, set up conversion tracking so you can see how many people add items to their cart or complete a purchase.

Conversion tracking is useful for e-commerce sites because it allows you to measure how well your store is performing and identify trends in customer behavior. You can also use conversion tracking data as part of A/B tests by comparing the effectiveness of different calls-to-action (CTAs) or product pages.

You should understand the difference between sessions and page views before you begin using any analytics tool.

Before you begin using any analytics tool, it’s important to understand the difference between sessions and page views. A session is a period of time in which a user visits your site. The length of this period can vary depending on how long they stay on each page, but it generally lasts less than 30 minutes. When a user enters their login credentials or makes an account on your website and then returns later in the same browser tab, that counts as one session (even though they’ve technically opened two different pages).

A page view represents the number of times users loaded any given page–regardless if they viewed it once or ten times during their visit.

Conclusion

If you’re looking for a way to track your website’s performance, Squarespace’s built-in analytics tool is worth considering. It doesn’t have all of the features offered by Google Analytics, but it does offer some useful information about how many people visited your site and how long they stayed there. If you’re looking for something more powerful or have already invested in another tool like Adobe Analytics or MixPanel, though, we recommend using them instead.

 

Increase Traffic, Leads and Sales
with Effective Marketing

We deliver real-time marketing solutions that integrate with your business needs crafted by our team of advertising experts.

More Of Our Recent Posts

Let's Get Started

Ready to begin crafting your roadmap to online success?
Fill out the form with your information and one of our experts will reach out to you as soon as possible.