What is (PPC) Pay-Per-Click?

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Google Ads (formerly known as Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to create and run ads on Google’s search engine results pages (SERPs) and other websites across the internet. The platform is designed to help businesses reach more customers and drive more sales by targeting their ads to specific audiences and keywords.

With PPC, businesses only pay when someone clicks on their ad. This means that businesses can control their advertising costs by setting a budget and bidding for keywords. Additionally, with Google Ads, businesses can target their ads to specific audiences based on demographics, interests, and behaviors, which allows for a more efficient use of advertising dollars.

One of the key benefits of using Google Ads is the ability to reach a large and diverse audience. With over 3.5 billion searches per day on Google, businesses can reach a wide range of potential customers, regardless of their location, age, or interests.

Another benefit of Google Ads is the ability to track and measure the performance of your ads. The platform provides detailed analytics and reporting that allow businesses to see how their ads are performing in real-time, and make adjustments to improve their results. This includes information such as click-through rate (CTR), conversion rate, and return on investment (ROI).

To start running ads on Google Ads, businesses first need to create an account and set up a campaign. A campaign is the overarching structure for all of your ad groups and ads. Within a campaign, you can create different ad groups, each of which can target specific keywords and audiences.

Once the campaign is set up, businesses can then create ads. There are several different types of ads available on Google Ads, including search ads, display ads, video ads, and shopping ads. Each type of ad has its own benefits and can be used to achieve different marketing goals.

Search ads are the most common type of ad on Google Ads, and they appear on the SERPs when someone searches for a keyword that’s relevant to the ad. They are typically text-based ads that include a headline, description, and a link to the business’s website.

Display ads, on the other hand, are image-based ads that can appear on websites across the internet that are part of the Google Display Network. These ads can be used to increase brand awareness and drive website traffic.

Video ads are similar to display ads but instead of images, they are video-based. These ads can appear on YouTube and the Google Display Network. They can be a great way to engage users and drive conversions.

Shopping ads on Google Ads. These ads appear on the SERPs when someone searches for a product or service that is relevant to the ad. They include an image of the product, its price, and the name of the business.

Once the ads are created and the campaign is running, businesses can then set their bids and budgets for keywords and audiences. Bidding is the process of determining how much you’re willing to pay for a click on your ad. The higher the bid, the more likely the ad is to appear in a higher position on the SERP.

With budgets, businesses can set the amount of money they’re willing to spend on their ads per day or per month. This allows businesses to control their spending and ensure that they’re getting the most out of their advertising dollars.

Google Ads also offers a range of targeting options that allow businesses to reach specific audiences. These options include demographic targeting, which allows businesses to target their ads to specific age groups, genders, and locations.

Interest targeting allows businesses to reach people who have shown an interest in specific topics, such as sports or travel. Behavioral targeting allows businesses to reach people who have previously interacted with their business or a similar business.

In addition to these targeting options, businesses can also use remarketing on Google Ads. Remarketing allows businesses to reach people who have previously visited their website, and it can be a powerful tool for driving conversions.

Overall, Google Ads PPC is a powerful advertising platform that allows businesses to reach a large and diverse audience, track and measure the performance of their ads, and make adjustments to improve their results. With the ability to target specific audiences and keywords, businesses can maximize the effectiveness of their advertising dollars and achieve their marketing goals.

It’s important to note that creating and managing a successful PPC campaign requires a deep understanding of the platform, audience research, ad copywriting and a continuous optimization process. It’s recommended to work with a professional agency or a Google Ads certified individual to ensure the best results and ROI.


Our agency Atomic Social is both professional and Google Ads certified. Our team has more than 20 years of combined experience. Reach out today and speak with an expert!


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