What You Need to Know About The Google Ad Grants Program

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The Google Ad Grants program is a great way to get your business noticed online. It’s easy to apply and has a low barrier to entry. However, there are many elements of this program that go beyond simply filling out an application form. In this post, we’ll cover what the program entails, how to qualify for a grant, how you can make the most of your ad grant dollars, and more!

What is the Google Ad Grants Program?

The Google Ad Grants program is a free advertising platform for nonprofits, small businesses, and public interest organizations. It allows these organizations to use Google’s Adwords system to advertise without being charged.

How do I qualify for a Google Ad Grant?

To be eligible for a Google Ad Grant, you must be a non-profit or charity. To apply, you must have an active website that’s based in the United States or Canada. You also need to have a US tax ID number and save your Google Ad Grants application as an Adobe PDF file. Additionally, there are some eligibility requirements related to your organization’s size:

  • If your organization is tax-exempt under Section 501(c)(3) of the Internal Revenue Code (IRC), it qualifies as a public charity eligible for a Google Ad Grant.*
  • If your organization has been formally recognized by the IRS as “religious,” “educational,” or “scientific,” then it qualifies as an educational institution eligible for a Google Ad Grant.*
  • Organizations with annual gross receipts below $50,000 may qualify as small organizations that can receive up to $10 per month per employee in advertising credits.*

How do I apply for a Google Ad Grant?

The first step to obtaining a Google Ad Grant is applying for the program. You can apply online by visiting the Google Ad Grants website and completing an application form. This can seem intimidating, but it’s actually very straightforward and only requires that you fill out basic details about your organization and its mission.


How can I make the most of my ad grant?

The Google Ad Grants program is a huge opportunity for you, but it can be difficult to navigate. If you’re interested in applying for your own grant, we recommend hiring a company like Digital Reach Agency to help get your application approved.

We also recommend not forgetting about the other benefits of the program:

  • You don’t have to pay up front—Google will reimburse you after they receive payment from advertisers.
  • Your ads will be served by Google’s ad network and show up on relevant sites across the web, so you can reach more people than ever before!

Why should I use an agency to manage my Google Ad Grants account?

One of the best ways to get the most out of your Google Ad Grants account is to hire an agency. An agency can help you make sure that you’re using your budget wisely, developing a successful strategy, and monitoring and optimizing your ads.

Do’s and Don’ts of running a Google Ad Grant program.

  • Do create a strategy.
  • Do use ad extensions, if possible.
  • Do use Google Analytics or another third party analytics tool to track ROI (return on investment).

4 Do test, test, test! The better your campaign performance is at the start of this program, the more you’ll benefit from it later on down the road when payments are made by Google Ad Grants administrator AppsFlyer based on performance and historical data from previous campaigns using both AdWords and other platforms such as Facebook Ads, Bing Ads or Yahoo Gemini (formerly Yahoo Search Marketing).

There are many great reasons to get started with the Google Ad Grants program. You don’t have to be tech-savvy, but it helps to have someone on your team who is. If you’re not able to dedicate someone full-time to paid marketing efforts, consider hiring a company like Digital Reach Agency to help you make the most of your grant dollars!

The Google Ad Grants program can be a valuable tool for nonprofits and community organizations looking to expand their reach. The grants are provided by Google, but they’re not just handed out willy-nilly—you need to apply in order to be considered for one. Once you’ve created an account, this article will give you all the information you need about how the program works and how it can help your cause!

You don’t have to be tech-savvy, but it helps if someone on your team has some experience with paid marketing efforts. If not, consider hiring a company like Digital Reach Agency here in Chicago who specializes in helping nonprofits reach their goals!


The Google Ad Grants program is a great way to expand your reach and get more sales. It’s important to do your research before applying for this grant, so make sure you understand what the requirements are and how you can qualify. Once the application process is complete and approved by Google, we’ll be happy to help you manage your account! Give us a call today at (602) 490-3252 or email us at success@atomicsocial.com with any questions about running an effective ad grant campaign.

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