What You Need to Know Before Starting a PPC Campaign

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When it comes to PPC marketing, there are a lot of options to choose from. The first step to getting started with PPC is deciding what type of campaign you want to run. Are you looking for search engine optimization (SEO) or do you want to make sure that your website appears at the top of the list on Google or Bing? Maybe you want targeted traffic from social media platforms like Facebook and Instagram? Perhaps your goal is just to drive more calls from online advertising campaigns using display ads on web pages and mobile apps. Whatever your needs are as an online business owner, there are companies out there offering professional services that can help bring in new customers using paid search ads. Here’s what else you need to know about starting a PPC campaign:

Search PPC Campaigns with Google Ads

If you’re looking to start a PPC campaign, your first step is to decide on your platform. There are many options out there, but the most popular and largest-reaching is Google AdWords. In 2018, almost 90 percent of all digital ad spending was through Google Ads. This means that if you want to reach an audience on the internet, this should be your primary choice.

In addition to being one of the best ways to reach an audience online, it’s also extremely easy for advertisers (like yourself!). In fact, according to Google themselves: “AdWords has been designed with simplicity in mind so that anyone can get their ads up and running quickly — no matter how much experience they have managing campaigns.”

Social Media PPC Campaigns

Social media platforms can also be used to drive PPC traffic. Facebook and Instagram are the most popular platforms for PPC services, but you may want to consider Google+ or Twitter as well.

There are a number of ways that social media advertising differs from other types of paid search:

  • You can target your ads by geography (zip code), specific interests or demographics, and even gender when using these platforms (although not directly). This makes it easier for you to get the right kind of people looking at your site without wasting money on irrelevant audiences.
  • Ads tend to perform better on these platforms than they do in other types of paid search because users trust content shared by friends more than they do paid advertisements.

Display PPC Campaigns

Display PPC campaigns are great for getting your message in front of customers who are already looking for your product or service. For example, if you’re a mobile phone repair company and you want to show ads on websites that have content about cell phones and smartphones, display ads may be the way to go. Display PPC campaigns can also appear on websites that don’t have keyword-based search functionality—for instance, if one of your target audiences is consumers who own smartphones and tablets but aren’t actively comparing brands or pricing pre-owned devices online.

Display PPC ads can appear on a variety of websites across multiple verticals (such as technology, retail and automotive) where people spend time reading articles before making their buying decisions. In fact, Google says that it has “more than 1 million Websites running AdSense,” which means there are many potential places where your ad could show up!

What Do You Need to Setup PPC Campaigns?

Before you can set up a PPC campaign, you will need to have a website. This is because Google Ads work by targeting keywords that people search for on Google. If no one is searching for your business, then there is no way for them to find it.

Once your website is ready, create an account with Google AdWords (or whichever PPC service you plan to use). Then, select the type of ads that work best for your business and begin creating them!

How Much Do PPC Marketing Services Cost?

How much do PPC marketing services cost?

PPC campaigns vary in price based on the services you’re looking for. You can get a free estimate from a PPC agency, or do your own research with Google’s AdWords pricing estimator tool. Some companies offer free trials or consultation packages that may be worth taking advantage of before committing to a full-fledged campaign. Finally, if you don’t need all the bells and whistles of an expensive campaign (or if your budget is limited), there are always ways to negotiate on price—just make sure you’re getting what you want in return!

Once you’ve planned out your campaign, you can set it up and monitor the results.

Once you’ve planned out your campaign, you can set it up and monitor the results.

As with any marketing strategy, there are several steps involved in setting up a PPC campaign. First, decide on whether or not you want to manually manage the process or if you’d rather hire an online marketing company to handle everything for you.

Second, create a keyword list that includes highly targeted terms that are relevant to your product or service. Make sure these keywords reflect what customers will search for when they’re looking for information about what you offer (i.e., instead of “pets” use “dog training”). Thirdly, determine how much money is going into this project—this should match how much revenue needs to be generated through ads each month so as not exceed budget limits set forth by management teams at larger companies who might have stricter regulations about spending caps than smaller ones do). Fourthly finally start creating ads! Here’s where things get tricky though…


You’ve made it to the end of our blog post. Now you should have all the information you need to start planning your own PPC campaign. If you’re still unsure about something, don’t hesitate to give us a call at (602) 490-3252. Our team can help walk through your options so that you know what’s best for your business!

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