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Search engine optimization (SEO) is a way for you to get your roofing company found by people searching for roof repair near me or roof replacement cost. If you do not have a strategy in place that includes both on-page and off-page optimizations, then your business will lose out on potential clients. However, if you take the time to create an effective plan and put it into action, then it can help you gain traction with targeted customers who need your services! So let’s dive into some tips on how to optimize your website so that more people will find it when they are looking online for local roofing companies.

93% of online experiences start with a search engine, and 75% of users do not scroll past the first page of results.

There are several tools you can use to find out what people are searching for.

  • Google Analytics is a free service that allows you to track your site’s traffic, analyze its performance, and make changes based on the results. You can also see what keywords people search when they click on your site or visit it directly (not recommended).
  • Google Keyword Planner is another free tool that gives you insight into which keywords have high ad demand in order help decide which ones are worth targeting with your content creation efforts. It allows you to set daily limits so that if someone searches for “roofing services” every day, then none of those searches show up in this report unless there were other terms associated with them such as “best roofer”, etc..

91% of searchers don’t go past the first page of results.

As a roofing business, you want to ensure that you’re getting the most out of the web. If people don’t find your website when they search for keywords related to your company and products, then they won’t be able to contact you or buy from you.

SEO is an important part of digital marketing because it helps boost organic search engine rankings for specific keywords related to what someone is looking for online. For example, if someone searches “roof repair” on Google or Bing (with no additional modifiers like “local” or “nearby”) then they’ll see links that appear at the top of their results page as well as ads below those links which usually contain more information about what type of services are being offered by each company listed in this particular category.

33% of traffic from Google organic search goes to the first item listed, while 75% go to the first five listings.

As you can see, organic search is the most important way to get new customers, leads and clients. The reason for this is that 33% of traffic from Google organic search goes to the first item listed, while 75% go to the first five listings.

If your website doesn’t appear among the top 5 results on Google, you would be missing out on 92.2% of all daily clicks, according to one study.

That’s why it is so important for roofers to have their own websites and make sure that they’re optimized for search engines.

To get more leads for your roofing business and make sure that people can find you when they search for “roofing contractors near me,” here are some things that need to happen:

  • Your website needs a good domain name that includes keywords related to what you do (e.g., “roofers” or “roofer”)
  • It should be easy-to-navigate so visitors can easily find what they’re looking for without having to click through too many pages before reaching their destination
  • The content should be written by someone who knows what he or she is talking about – otherwise it won’t rank well!

70-80% of people ignore paid ads and focus on organic results.

The average person is busy, and most of us don’t want to waste time on ads. We’re more likely to click on organic results because we feel like it’s less intrusive than being sold to or bombarded with ads.

If you’re a roofer, this means that you need SEO if you want people to find your business online! You can increase your chances of getting more leads by making sure that Google knows what kind of service provider you are and where they can find your website in its search results pages (SERPs).

The higher your pages rank in Google, the more leads you will receive each month. SEO increases conversion rates by 14%. In fact, SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate!

SEO is important for roofers and can help increase your conversion rates. In fact, SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate!

A higher ranking in Google means that your website will be seen by more people and generate more traffic to your site. This means more potential customers who will hopefully become paying clients if they’re interested in what you do!

Roofers need to utilize SEO to grow their business in 2023

Roofers, you need to get your roofing business on Google. If you don’t have a website and are using social media to market, then you’re missing out on all of the benefits that come from having an actual website.

You can get more leads for my roofing business by creating an SEO strategy for my website, which will increase its visibility in search engines like Google and Bing. This will also help me rank higher than competitors when people search for “roofer near me.”

When someone needs roofing services, your company needs to be easy for them to find in order for them to call you for help with their roof repair or replacement needs.

In order for this to happen, it’s important that you have a strategic plan in place that can ensure people are finding your business online when they need it. This means taking the time out of each day (or week) and making sure all of the bases are covered: keywords, content quality and quantity, links from reputable sources like other websites or blogs on related topics within the industry etc., social media accounts managed properly so as not only reach new potential customers but also engage existing ones by providing valuable information about what makes us different than any other company out there!

And lastly but certainly not least; Company listings such as Yellow Pages/White Pages (YPWPs), Google My Business Page (GMBPs), Facebook Business Page(s), Yelp Business Page(s)…these are all great ways at getting new leads into our funnel who may not have otherwise known who we were before seeing these listings come up on search engines like Bing/Yahoo!/Google Search Results Pages (SERPs).

SEO for Roofers includes both on-page and off-page optimizations.

On-page optimization is the process of writing your website content in a way that makes it easier for search engines to find and index. This includes things like using keywords, creating good titles, making sure each page has a unique URL (and not just “index” or “sitemap”), ensuring your site is mobile friendly, etc.

Off-page optimization involves working with other websites such as social media platforms and directories to increase the visibility of your site on the web. For example: if you own an online roofing company but have no presence on Google Maps due to an old listing that was never updated since 2009 (this happened with mine), then this could hurt your SEO efforts by only showing up at #8 out of 10 results instead of #2 or 3 when someone searches for “Roofers Near Me”.

On-Page optimization includes optimizing each page on your roofing company’s website. This includes the home page, product pages, blog posts and more.

It’s important to optimize these pages because search engines use them as a way to determine what the site is about and how relevant it is for specific keywords or phrases (e.g., “roof repair”).

Search Engine Optimization for roofing companies is an on-going process.

You need to create a marketing plan that focuses on keyword research, content creation, link building, social media marketing and optimizing your company listings online. Search Engine Optimization (SEO) is an on-going process. You need to create a marketing plan that focuses on keyword research, content creation, link building, social media marketing and optimizing your company listings online.

Keywords are important because they help people find you in search engines like Google and Bing when they’re looking for information about roofing services near them or for a specific type of roofing material such as asphalt shingles or metal roofs.


We hope you found this article helpful and that it has given you some ideas on how to get started with SEO for roofers. If you have any questions about what we covered here today or need help with your own website optimization, please don’t hesitate to reach out!


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