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In this article, we’ll teach you the basics of website speed optimization (WSP). We’ll explain why it’s important, how fast a website should load, and how to make your Wix site faster with our tools. This guide will be useful for both Wix users who want to improve their websites’ performance and anyone else looking to make their website load fast.

What is Page Speed?

Page speed is a term used to describe how fast a website loads. It’s an important metric that Google uses to help you understand the performance of your site.

It’s based on a large set of data points, including:

  • The size of all images in your site (including animated images).
  • How long it takes for users to land on your pages and start viewing content on them (known as latency).

Why Does Page Speed Matter?

If you’re like most people, you probably have no idea how to make your website load faster. You might think it’s just one of those things that will happen naturally as your site grows in popularity and traffic, but that’s not always true.

Many people don’t realize that there are several factors at play when it comes to website speed optimization: server response time, bandwidth utilization (the amount of data being sent from the server), and web page loading time all play an important role in determining how quickly a visitor can access content on your site. If any one of these factors is out of whack–or if more than one is–it could negatively affect user experience for visitors who use slower internet connections or older devices such as desktop PCs or mobile phones with limited processing power and memory capabilities.*

How Fast Should Your Website Load?

How fast should your website load? It depends on who you’re targeting and what you want to achieve. For example, if you’re aiming for a younger audience, then it might be more important for them to see everything as quickly as possible. On the other hand, if your target market is older or less technical-savvy users (such as those browsing from their phones), then waiting a few extra seconds for content might not matter as much to them.

In general terms though: The faster your site loads, the more likely people will stay on it–and this applies both in terms of desktop browsers and mobile devices like smartphones or tablets.

How to Improve Your Website Speed with Wix

  • Use the Wix Website Builder

Wix has a free website speed test tool that measures your site’s loading time and gives you an analysis of where exactly it’s slowing down. You can use this information to make changes to your site in order to improve its load times, such as reducing the size of images or compressing static files (like CSS). You also have access to a free website speed analysis tool which provides guidance on how to improve performance based on specific recommendations from Google PageSpeed Insights or YSlow!. If you want even more details about how users are interacting with your site, there’s a free website speed optimization tool that lets you see how many people visit each page–and how long it takes them–so that you can see where there might be room for improvement in terms of user experience. Finally, if all else fails (or if none of these things work), then at least know that there are plenty other options out there when looking into ways improve load times like Cloudflare CDN services!

Defer noncritical JavaScript

You can make your website load faster by deferring noncritical JavaScript. This means that the browser will wait until it needs to load this script before doing so. You can add a defer attribute to your script tags in order to do this, but you should also make sure that they’re placed in the section of your pages rather than at the bottom (where most scripts go).

Move JavaScripts to the bottom of the page

If you want to make your website load faster, consider moving JavaScripts to the bottom of the page.

  • Put CSS at the top of your page.
  • Put HTML in between. This is what makes up most of our pages and should be placed above any other code on this guide or else it will be cut off from everything else below it because we have put them too close together (like when we’re using images).
  • Do not put JavaScripts in the head section: There is no point since all browsers treat them separately from other resources like images, fonts and videos etc..

Enable browser caching

Browser caching is a process that allows your browser to store the assets of a website in its cache. This allows it to load them more quickly when you visit the same page again, as it doesn’t need to download them again.

It’s easy to enable browser caching on Wix websites because we do this by default. All you have to do is make sure that there aren’t any obstacles in place that would prevent browsers from storing copies of your site’s files locally (such as an SSL certificate).

Browser caching has some benefits:

  • It speeds up loading times for repeat visitors and new users alike
  • It reduces bandwidth usage by reducing traffic on our servers

Optimize your images

When you’re optimizing your images, the best way to go about it is by using the highest quality image size that you can. This will ensure that your website looks great while also loading quickly.

It’s important not only to use the appropriate file format for each image but also to optimize them as much as possible with lossless compression before uploading them onto Wix. To do this manually would be extremely time consuming and difficult; luckily, there are tools available on Wix itself which allow users who don’t have any technical knowledge whatsoever how-to optimize their images automatically!

Limit HTTP requests

Limiting HTTP requests is the most effective way to speed up your website. The fewer resources you load, the faster your page will be.

There are two main ways to do this:

  • Don’t load the same resource twice. If you’re loading an image on a page, don’t also load it in other places on that same page (like in an ad banner).
  • Don’t load resources that don’t change or aren’t needed. For example, if there is no need for fonts or stylesheets after they’ve been loaded initially by Wix CMS at build time, then these should not be included in subsequent pages as well.
  • Do not use large files like videos or heavy images if they’re not critical for users’ experience on that particular page of your site–they may slow down navigation significantly!

Do these five things and you will make your Wix site load faster.

  • Use a CDN
  • Use a Wix caching plugin
  • Use a Wix compression plugin
  • Use a Wix minification plugin
  • Use a page caching plugin


I hope this guide has been helpful in giving you a better understanding of how to optimize your website speed. I know how frustrating it can be when your site takes forever to load, so if you follow these steps, then your users will thank you!


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