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Shopify is a popular eCommerce platform that allows you to build and customize your own online store. It’s also one of the easiest ways to start selling products on the web. However, if you want to get the most out of your new store, there are plenty of improvements that can be made. In this article, We’ll show how installing just five Shopify Plugins can help you boost sales and improve customer satisfaction in no time!

Start your online store on Shopify or migrate to Shopify from another platform.

If you’re looking for a great platform to build your online store, Shopify is the way to go. It’s easy-to-use and has great support. Plus, it’s got plenty of features that will help you sell physical products like clothing and accessories as well as digital goods like ebooks or music files.

Shopify was founded in 2004 by Tobias Lutke (the company’s CEO), Daniel Weinand and Scott Lake after they were inspired by the success of their first business called Snowdevil Ski Covers which sold snowboard covers online through eBay. The founders wanted a platform where they could easily create different types of websites without having to learn how HTML works so they could focus on content instead of coding languages like PHP/Javascript etc.. After receiving many requests from other people who wanted similar tools for themselves but didn’t have time nor expertise with web development languages such as HTML5/CSS3 etc., they decided it was worth investing more time into developing them into something bigger than just one product line!

Choose a theme that’s right for your business.

Your shop’s template is the first impression of your brand, so it’s important to choose something that reflects who you are and what you offer. You want to make sure that the look and feel of your store matches its content—and if there are any differences between them, they should be subtle as possible. For example, if you sell products related to pets, then use a pet-themed design like Shopify’s Pet Shop Theme (or any other pet-focused themes).

When choosing a theme for your online store, here are some things to consider:

  • Does it have responsive layouts? Responsive layouts enable users on mobile devices (such as smartphones) or tablets with smaller screens than desktops can view the same site without having everything zoomed out or distorted into tiny squares.* Do I need an eCommerce platform? If not then don’t choose one! Most people think about purchasing an eCommerce platform when choosing between WordPress vs Magento vs Xcart etc.. These platforms all do similar things but differ in areas such as ease of installation/customization/management tools etc…

Customize your theme with minimal coding knowledge.

Shopify themes are designed to be easily customizable. Some of them come with built-in slideshow features, while others allow you to add a blog to your store. You can change the color scheme and fonts, add a logo and header image, or even change the layout of the theme if it’s not working for you.

Shopify allows any customer with basic HTML skills (or no coding experience at all) to customize their store without writing code!

Create content and make it SEO-friendly.

The most important thing to remember when creating content is that it should be useful and informative. You want your customers to be able to find exactly what they’re looking for on your site, so make sure that they can easily navigate through the pages of information you’ve provided.

Next comes keyword research: this means using tools like Google’s Keyword Planner or SEMrush (both free) to determine which keywords are driving traffic to similar sites in your industry category, then incorporating those terms into well-written articles on related topics. Once you have a list of potential tags/keywords for each article, use Facebook ads manager’s auto-tagging feature so that each post gets tagged with one or more relevant terms automatically whenever someone publishes an update containing them!

Add a live chat to help answer customers’ questions.

Live chat is an excellent way to get help from customers. It can be used to answer questions and solve problems, but it also has the potential to be used as a marketing tool. For example, you could integrate live chat with other apps, like customer relationship management (CRM) software or web design tools so that customers can get answers from your team without having to leave the site they’re already on.

Set up automated abandoned cart emails to re-engage shoppers who leave the checkout process without placing an order.

If you’re selling products on Shopify, you should set up automated abandoned cart emails. Automated abandoned cart emails can be sent to customers who leave the checkout process without placing an order. They are a great way to re-engage shoppers who may have forgotten about their purchase or were just browsing.

There are many plugins that will help you create these automated emails–we recommend using either Abandoned Cart Recovery or Abandoned Cart Email (both by Shopify). These two plugins allow you to create personalized messages tailored specifically for each customer, which increases the chances of them returning and buying from your store!

Track your social media campaigns’ performance with UTM tracking links.

  • UTM tracking links are a series of letters and numbers that you can use to measure the performance of your social media campaigns. They’re made up of three parts:
  • A campaign source, like Facebook or Twitter.
  • A campaign medium, like email or display ads.
  • A campaign name that helps you organize your various marketing efforts so they don’t get mixed up in analytics reports (like “Email Campaign 1”).


We hope this article has helped you understand how to get started with Shopify and make your store more successful. If you’re still feeling overwhelmed by all the options available, we recommend starting with our five steps above: choose a theme, customize it with minimal coding knowledge, create content that’s SEO-friendly and engaging for customers; set up automated emails to re-engage shoppers who leave without placing an order; track social media campaigns so they can be measured against each other in one place!


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