Maximizing the Effectiveness of Email Marketing for Small Businesses

Table of Contents

Introduction

It’s no longer enough to merely send an email newsletter to your customers and prospects on a weekly basis. To truly stand out in a cluttered inbox, you need to make sure that your emails are effective and engaging. If you’re worried about not having enough time or resources to devote to an effective campaign, think again! By following just a few simple tips and tricks, you can increase engagement with each customer while also driving more sales and leads right through the roof.

Have you ever worried about whether or not your email marketing efforts are putting your business in the best possible light?

Have you ever worried about whether or not your email marketing efforts are putting your business in the best possible light?

Do you know what your customers want, need and are looking for when they open an email from you? Do they need to hear from you at all? Are there ways that you could be providing more value for them through emails without being too pushy about it?

These are questions that every small business owner should ask themselves before diving into their next email campaign.

Did you know that the key to email marketing success is all about building trust with your subscribers?

Did you know that the key to email marketing success is all about building trust with your subscribers?

Trust is an important factor in any relationship, and it’s no different when it comes to email marketing. If you have built a strong rapport with your audience, they will be more likely to respond positively when you reach out or ask them for something. They are also more likely to share content from your emails with others if they feel like they know and trust you.

There are several ways that you can build trust with customers:

  • Use social proof as much as possible (i.e., testimonials) in each of your emails so readers see how other people have benefited from what you’re selling or providing them access too
  • Include high-quality images in every message – especially ones where people look happy (i.e., laughing)

To build trust, start by including your personal contact information in every email you send.

There are several ways you can include your personal contact information in an email. The most important thing is to make sure that it’s visible and easy for customers to find.

One way is by including your name and contact info in the “from” line of the email. This will let people know who they’re dealing with–and that you’re real! This can be done by using a signature block at the bottom of every message (which we’ll discuss later), or by including it within each message itself:

Another option is adding this information right into each newsletter template, so that no matter what type of content you share through emails or newsletters, there will always be a place where customers can find out more about who created their messages and how they can get in touch with them directly:

Would you believe that not every business owner takes advantage of the social proof available in their email marketing efforts?

It’s not a secret that social proof is one of the most powerful tools in your marketing arsenal. Social proof makes it easier for potential customers to trust you, which can lead to more sales and referrals from happy customers.

It’s also not a secret that many small businesses don’t use this tool effectively–or at all! In fact, according to research conducted by Salesforce Marketing Cloud and MailChimp, only 47% of small businesses are using social proof in their marketing efforts (and only 35% have ever heard of it).

Include reviews, customer stories and testimonials in your emails whenever possible, and watch your sales grow.

If you’re not already including reviews, customer stories and testimonials in your emails, now is the time to start.

The first step is getting customer feedback. You can ask for it directly through an email survey or a form on your website that allows visitors to leave comments about their experience with your brand. Or if there are any review sites where customers have left positive reviews about their experience with you (like Yelp), pull those mentions into an email template so they’ll be ready when needed!

Once you have some testimonials from happy customers ready to share with others who might be interested in doing business with you, include them in future email communications as often as possible!

Maybe you’re worried that you’re not being specific enough with your email marketing messages.

You may be worried that you’re not being specific enough with your email marketing messages. But the truth is that specificity is important in email marketing, especially if you want to convert subscribers into customers.

It’s not just about what you are offering; it’s also about the benefits of your offer and what they will get from it. For example, if someone signs up for a free trial of a software program, they may expect that their trial period will last 30 days or so–but if the company doesn’t specify how long the trial period actually lasts (and gives them access to all features), then there will be confusion when users try to use those features and find out that they aren’t available yet because their free trial has ended!

It’s true that an entire blog post can’t be included in an email, but what about a quick link to read more on a specific topic?

While it’s true that an entire blog post can’t be included in an email, what about a quick link to read more on a specific topic? This is where you have the opportunity to take advantage of the fact that your subscribers are already engaged with your brand and interested in what you have to say. If they want more information about something, send them straight there!

You could also consider sending out short tips or pieces of advice related to specific topics covered by previous posts. For example: if I were writing an article about marketing strategies for small businesses on Facebook Messenger and had previously mentioned using polls as part of my strategy (which I did), then I might include a quick tip at the end explaining how readers could create their own polls using their own Facebook accounts–and even include links allowing them access directly through Messenger without having to leave Messenger itself (or go back into email).

Ever wonder where subscribers go after they open one of your emails?

If you’re not sure what type of email your subscribers are opening, the answer depends on the type of email. If it’s a promotion, they might open it and then delete it immediately. If it’s an informative email, they might read it for a few minutes before deleting it or keeping it for later reference. But if your newsletter is interesting enough to read all at once and keep as part of their regular reading material (even if not every single time), then congratulations! You’ve just succeeded in making me feel like my time wasn’t wasted opening this article because now I know something new about email marketing that could potentially help my business grow even more than before.”

If you’ve ever received an email from someone who treated their campaign like a digital billboard rather than a wine glass, you know how annoying it can be.

An email campaign should be treated like a wine glass, not a digital billboard.

If you’ve ever received an email from someone who treated their campaign like a digital billboard rather than a wine glass, you know how annoying it can be. It’s too long and boring; or too short and exciting; or maybe just plain promotional without any value to the reader at all. The point is that there are ways to write emails so that they’re effective at driving engagement from your customers–and this starts with making sure you’re sending out only relevant content in the right amount at the right time for each person on your list.

There’s nothing wrong with sending a promotion or special offer once or even twice per week, just be sure to provide plenty of other valuable content as well.

There’s nothing wrong with sending a promotion or special offer once or even twice per week, just be sure to provide plenty of other valuable content as well. Your subscribers want to know what you’re up to, so make sure that they get more than just promotional emails from you.

Your local business email marketing can be even more effective today than it was yesterday if you make these slight tweaks along the way.

  • Use email marketing to let your subscribers know about new products or services.
  • Be sure you’re providing value to your readers by offering them something that they want or need.
  • Don’t be afraid to try new things as long as it doesn’t compromise your brand values and/or integrity!

Conclusion

If you’re looking for a way to improve your email marketing efforts, start by making sure that you’re sending out messages on a regular basis. You don’t have to send out emails every day or even every week; just make sure that your subscribers feel like they can count on getting something from you on a regular basis. Next, consider adding social proof elements like positive reviews or customer stories into these emails whenever possible because this will help build trust with potential customers who may not have heard of your business before reading one of these messages. Finally–and this may seem counterintuitive–don’t be afraid of sending promotional messages once or twice per week as long as there is plenty of other valuable content included in each message too!

 

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