Measuring the impact of Local SEO on Brick and Mortar Foot Traffic

Table of Contents

Introduction

You’ve heard the statistic that 95% of all Americans are searching for local businesses on their mobile phones. And that’s just one of many things that make digital marketing so effective for brick and mortar businesses. It’s also a lot easier to measure the impact of your efforts, since you can see how much more traffic you’re getting and how many more sales you’re making because of your SEO strategy. But what exactly are those benefits? Let’s take a look at some of the ways local SEO can help bring people into your store!

96% of people who search for local businesses on a mobile device call or go to that business within 24 hours.

  • 96% of people who search for local businesses on a mobile device call or go to that business within 24 hours
  • this is the case for both local and non-local searches
  • this is the case for both desktop and mobile searches

28% of all searches for something nearby result in a purchase.

Local search is a major driver of in-store purchases. According to data from Google, 28% of all searches for something nearby result in a purchase, which is almost twice as much as non-local searches (15%). This makes sense: people who are looking for something specific–like “restaurants” or “car repair shops”–are likely in the market to buy something right away. In fact, local search drives more sales than any other online channel!

33% of smartphone users have used their phones in store to look for coupons or better prices.

33% of smartphone users have used their phones in store to look for coupons or better prices. This is a huge opportunity for local businesses that are able to offer coupon codes at the point-of-sale.

Additionally, 31% of mobile phone users have used their device to find information about a product, service or company before visiting an establishment. This means that people are using their phones as a research tool before deciding where they want to go next!

50% of consumers who conduct a local search on their smartphone visit a store within a day and 34% who search on computer/tablet do the same.

Mobile search is growing, and consumers are using their phones to find local businesses. According to Google, 50% of consumers who conduct a local search on their smartphone visit a store within a day, and 34% who search on a computer/tablet do the same.

This means that if you have not already optimized your website for mobile devices and created an app with which customers can interact with your business in real time (or at least have access to coupons), then you’re missing out on potential customers!

18% of local mobile searches lead to a sale within one day (vs 7% of non-local searches)

When you’re looking for a local business, you might go online and search for it. You might also call up your friends or ask them to recommend one. But if you want to know how much impact your SEO efforts are having, there’s only one way: measuring foot traffic.

This is where it gets tricky! How do we measure the impact of our SEO efforts on brick-and-mortar businesses? The answer lies in conversions–how many people who visit our website after searching for something convert into customers?

There are two types of conversions: completed and purchase. A completed conversion happens when someone fills out an email newsletter form or phone number request form; this can also include downloading content such as white papers or ebooks from your site (but doesn’t include lead generation forms). A purchase conversion means that someone bought something directly from your company through its website–it could be an item from the store catalog section or even just a service like landscaping maintenance work done by another employee at home

88% of consumers trust online reviews as much as personal recommendations

88% of consumers trust online reviews as much as personal recommendations

Online reviews are a good source of information about the quality of a business, and they’re more trustworthy than advertising or word-of-mouth. If you run an online store, it’s important to have as many positive reviews on your site as possible.

Negative reviews make 72% of people not trust a business

Negative reviews make 72% of people not trust a business.

  • Negative reviews can be damaging to your business. According to a study by BrightLocal, 72% of consumers are less likely to trust a business with negative reviews and this can lead to reduced foot traffic at your brick and mortar location.
  • Negative reviews are often due to poor customer service or bad experiences. Poor customer service can include things like rude employees or long wait times for services provided in-store (such as checking out at the register). If you have several customers who feel this way about your physical store location, it will be reflected in their online reviews which may cause even more people not only not come back but also share their negative experiences with others via word-of-mouth advertising on social media platforms like Facebook and Instagram as well as through text messaging applications such as WhatsApp Messenger.”

Over half of all Google searches are local — including 63% of all Google searches done on mobile devices.

Google is the world’s most popular search engine, and its local component has grown in recent years. In fact, over half of all Google searches are now local — including 63% of all Google searches done on mobile devices.

This means that if you want to reach your target audience and increase foot traffic from search engine traffic, you need to make sure your business shows up in the top spots for relevant keywords in their area.

Local SEO has quantifiable benefits, such as increased foot traffic and sales, so make sure your business engages with it.

Local SEO has quantifiable benefits, such as increased foot traffic and sales, so make sure your business engages with it.

In this article, we’ll talk about how local SEO can help brick-and-mortar businesses grow their customer base.

Conclusion

If you’re looking for ways to increase foot traffic and sales at your business, then local SEO is a great place to start. It’s easy to get started with and has quantifiable benefits that will help your business grow over time. Just remember that it takes time–so don’t expect immediate results!

 

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