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Arrowhead is a beautiful community in the mountains of San Diego County. Arrowhead has a lot to offer, from gorgeous homes and incredible natural scenery to world-class restaurants and active community events. But it’s not just about the amenities: The affluent homebuyers who live here have distinctive expectations when it comes to real estate marketing. If you’re a real estate agent who is looking to market your high-end properties in Arrowhead, this SEO & marketing guide will help you better understand how these potential buyers search for homes online—and how you can use that knowledge to attract them with compelling copy that speaks directly to their needs.

Arrowhead’s affluent homebuyers have distinctive expectations when it comes to real estate marketing.

  • The affluent home buyer is a luxury home buyer.
  • The affluent home buyer is a high-end property buyer.
  • The affluent home seller is a luxury real estate investor who understands the value of using marketing strategies that cater to his or her specific needs and preferences, as well as those of prospective clients.

Include Multiple Interior & Exterior Photos of the Property

When marketing your property, it’s important to show off all its best features. Include multiple interior and exterior photos of the property in order to showcase its beauty from every angle possible. You should also take pictures at different times of day (morning, afternoon, evening) as well as at different seasons and weather conditions so that potential buyers can get a clear idea of what they’re getting into before they invest in purchasing this home.

Include Video Marketing

Video marketing has become an essential part of real estate marketing. It’s a great way to show off the property and its features, as well as the home’s location and amenities.

Include a video tour of your Arrowhead property on your website or on YouTube so that prospective buyers can get a feel for what it’s like inside before they even set foot in it. You can also add videos that highlight your neighborhood or community, including restaurants nearby or other attractions within walking distance from where you’re selling homes.

No Vague Descriptions (use powerful adjectives)

When writing a description, use specific adjectives and avoid vague ones. Vague descriptions like “good” or “nice” do not inspire an emotional response in the reader. Instead, use powerful adjectives that evoke an emotional response such as:

  • Beautiful
  • Luxurious
  • Outstanding

Create Compelling Copy (otherwise known as ad copy) that Introduces Features, Benefits, and Incentives for Home Buyers

The copy of your ad should be clear, concise and compelling. You want to make sure that you’re not just listing features and benefits of your home, but also introducing incentives for homebuyers.

A good way to start an advertisement is with a short intro sentence that highlights the most important feature of your property. This should be followed by a call to action which encourages people reading through your ad copy to contact you immediately if they are interested in purchasing this property or learning more about it in general (more on calls-to-action later).

The last part of any advertisement is usually reserved for catchy headlines – something eye-catching enough so people stop scrolling through their phone screens long enough to read what’s written there! It could be anything from “Live Where Legends Were Born” (an example used during our research) all the way down through something more playful like “Think Outside The Box”.

You can market high-end properties to high-end home buyers.

  • Use professional real estate agents. It’s important that you use a real estate agent who specializes in marketing high-end properties, as they will be able to provide you with the best advice and guidance when it comes time to sell your home. They will also have access to the most qualified prospects for your listing, which increases your chances of getting top dollar when selling your Arrowhead property!
  • Include multiple interior and exterior photos (and video). The more detailed images you include on your website, Zillow profile page or other social media platforms where potential buyers may come across them…the better chance there is that someone will be interested enough in seeing more about what life is like inside one of these luxurious homes at Arrowhead Mountain Resort! So don’t skimp on showing off everything this amazing community has available for its residents–from beautiful views from every angle possible…to full walkthroughs showcasing all 4 seasons’ worth of amenities available–there’s nothing better than having people feel like they’re already living here before even stepping foot inside our doors!


The good news is that you can market high-end properties to high-end home buyers. If you know your audience and are willing to invest time and money, you can reach them with a marketing campaign that will help sell your property quickly. Reach out to us today here at Atomic Social and we can assist with your Digital Marketing approach. 


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