Table of Contents


Your Shopify store is a website that you’ve spent time and money creating. It’s a representation of your brand, your products and services, and the quality of your business. But what happens when someone visits this website? Chances are the visitor has to wait for it to load or decide not to wait at all. The bottom line is: if people can’t find your products or even see them on your site, they might be less likely to buy from you. That’s why optimizing Shopify sites for performance is so important—it can help boost sales by making sure customers can access critical information quickly and easily.

How to improve your Shopify site

Shopify is a great ecommerce platform, but it can be improved.

Shopify has many features that you can use to improve your store’s performance. For example:

  • Shopify has a lot of tools to help you optimize your site. They include Google Analytics integration and live chat support for customers who need assistance while shopping on your website.
  • You can also use third-party apps in addition to these built-in tools–for example, if you want an app that will allow users to search through products by color or price range instead of just browsing through the categories on their own (like Shoes).

Why is optimizing Shopify important?

Optimizing Shopify is an important part of your ecommerce strategy. It can help you increase site speed and performance, which in turn will improve conversion rates, user experience and search engine rankings.

  • Increase conversion rates – A faster site means users are more likely to stick around long enough for you to convert them into customers. This is especially true if you have a lot of traffic coming from mobile devices; according to Google’s Webmaster Trends Analyst Gary Illyes: “People who load pages quickly are more likely to stay on those pages longer.” That means they’re more likely to see whatever product or service it was that brought them there in the first place (and potentially buy it).
  • Improve user experience – Another benefit of optimizing Shopify involves improving customer satisfaction by making sure each page loads quickly so visitors aren’t left waiting around while their browser loads up new content each time they click something else on a website page (which tends happen often when browsing products).

How to optimize your Shopify store for performance

Shopify stores can be optimized for performance in a number of ways. The first step is to use a content delivery network (CDN), which will make your site load faster by distributing its files across multiple servers that are closer to users.

Next, install a caching plugin like W3 Total Cache or WP Super Cache on your Shopify store so that it can cache static files such as images and CSS style sheets. This way, when someone visits the same page again on their next visit, all these resources will be loaded from the cache instead of being requested from your server again–saving time and bandwidth!

You should also reduce HTTP requests by combining all JavaScript files into one larger file called an “minified” version (this means removing whitespace characters). And finally: compress HTML files before uploading them to Shopify using Gzip compression; this reduces file size without affecting how they look when rendered by browsers like Chrome or Safari

Optimize your images

  • Use a dedicated image optimization tool.
  • Use a lossless compression format.
  • Use the responsive image tag.
  • Optimize images before uploading them to your site using an image editor, such as Adobe Photoshop or GIMP (free). For best results, use PNG files instead of JPEGs because they’re better at preserving transparency in photos and illustrations; however, keep in mind that many browsers don’t support transparency in PNG files yet so you may need to convert them into GIFs if that’s important for you (see below).

Reduce HTTP requests

Reducing HTTP requests is a great way to speed up your website, but it’s not always an easy task. The easiest way to reduce HTTP requests is by using CSS Sprites (a collection of images combined into one image). This reduces the number of times that the browser needs to load an image from the server, which will directly affect your site’s loading time.

Compress HTML, CSS, and JavaScript files

  • Use a tool like gzip to compress HTML, CSS, and JavaScript files.
  • Don’t compress already compressed files.
  • Don’t compress files that are already optimized (for example, by minifying them).
  • Don’t compress small files because it won’t make much of a difference in terms of performance and will just waste time on your server’s resources (and thus cost you more money).

Minify HTML, CSS, and JavaScript files

Minifying HTML, CSS and JavaScript files can be done manually or with a tool. The benefits of minification include:

  • Improved website load speed
  • Reduced bandwidth usage
  • Smaller file sizes for your site’s resources

Leverage browser caching

Browser caching is a technique that stores static files on the client side, reducing the number of HTTP requests and speeding up page load times. It can also reduce bandwidth usage, improve site performance and even improve SEO by making it easier for search engines to crawl your website.

In Shopify, you have two options when it comes to enabling browser caching: serving content from a CDN (we’ll cover this later) or configuring your web server settings directly in Shopify by adding some code snippets into their app code.

Improve server response time

  • Use a CDN: A content delivery network (CDN) is a system of distributed servers that deliver webpages to users. A CDN uses the Internet infrastructure to deliver static files such as images, scripts and CSS files from locations that are geographically closer to the end user than the website’s own server. If you have an eCommerce store, this will help speed up your website’s load time by caching images on different servers across the globe so they’re instantly available whenever someone visits your site (no matter where they’re located).
  • Load balancer: An application layer load balancer distributes traffic between multiple machines in order to evenly distribute workloads among them while keeping network performance high by avoiding bottlenecks at any one point in time when receiving requests from clients like browsers or mobile apps through an interface called API gateway service which adds security features such as authentication tokens etc., so that only authorized clients can access certain resources within AWS Lambda functions through API Gateway endpoint URLs generated by AWS API Management Console which runs inside EC2 instances provided by Elastic Beanstalk environments managed by Cloud Formation templates deployed via CloudFormation CLI tooling installed locally onto developer laptops during development stages before going live online once ready for public consumption via Shopify stores powered by Magento Commerce platform running atop Apache Solr search engine indexing engines running on top OpenStack clouds managed by OpenStack controllers managing virtual machines with Docker containers inside each VM instance hosting multiple containers simultaneously listening for requests coming from outside world

Your website has a lot of performance issues that you can fix by following the steps in this article.

Your website has a lot of performance issues that you can fix by following the steps in this article. The first step is to make sure that your store is optimized for performance. This will help with everything from SEO, user experience and conversion rate to customer loyalty and business growth.

It’s important to note that there are two types of optimization: technical (or “on-page”) and strategic (or “off-page”). On-page optimizations are focused on improving specific elements of your site such as load times or conversion rates; off-page optimizations focus on building up authority through things like links or social media engagement


Shopify is a great platform for selling products online, but it also has some performance issues that can hurt your business. By following the steps outlined in this article, you can improve your store’s load speed and make sure it works well on all browsers and devices.


Increase Traffic, Leads and Sales
with Effective Marketing

We deliver real-time marketing solutions that integrate with your business needs crafted by our team of advertising experts.

More Of Our Recent Posts

Let's Get Started

Ready to begin crafting your roadmap to online success?
Fill out the form with your information and one of our experts will reach out to you as soon as possible.