Introduction

The digital marketing industry is constantly evolving and adapting to new trends. Small businesses have to stay on top of what’s happening in order to make sure they’re not left behind in the dust. In this post, we’ll take a look at some of the latest trends in digital marketing so you can stay ahead of the game.

Big Data

Big data is a term that refers to the large volume of information created by businesses every day. It’s important to understand both what big data is, and how it can be used to your advantage.

In order for businesses to compete in today’s digital economy, they need access to enough resources and information so they can make informed decisions about their customers and products. This means collecting as much data as possible on each customer–what type of content they like, when they like it posted (or published), etc.–and then using that information in order to better serve them individually. Big data solutions help businesses accomplish this task by providing them with analytics tools that provide insights into their audience behavior across multiple channels including social media pages such as Facebook or Twitter accounts where people engage with brands regularly through comments sections or other forms of communication like direct messages (DMs).

Higher Quality Content

In order to stay ahead of the game, you need to be aware of new digital marketing trends and how they can help your business. One trend that has been gaining traction over the past year or two is higher quality content.

Content is king when it comes to digital marketing strategies for small businesses because it’s what people want: useful, interesting and relevant information that helps them solve problems or meet their goals (and ultimately buy). In fact, research shows that 40% of consumers believe content creators should be rewarded more than they currently are by brands–and this sentiment will only grow stronger as consumers get savvier about pricing models online.

Chatbots

Chatbots are a type of AI that allows you to interact with your customers through text-based conversations. They can be used in many ways, including:

• As an alternative to live chat or phone support (especially if you don’t have enough staff to handle the volume)
• As a way for customers to find information about your business on their own terms and at their convenience, rather than having them search through pages and pages of content on your website (which isn’t always easy)
• To deliver personalized recommendations based on past purchases or browsing history

Chatbots are part of the bigger picture when it comes to AI, which is a digital marketing trend that’s becoming more common.

Chatbots are part of the bigger picture when it comes to AI, which is a digital marketing trend that’s becoming more common.

Chatbots are a great way for you and your customers to interact with each other in an easy-to-use way. You can use them for anything from customer support to product recommendations and even basic sales pitches! Chatbots have received mixed reviews thus far but there’s no doubt that they will continue gaining popularity as time goes on and technology improves.

Voice Search Optimization

Voice search optimization is about optimizing your content for voice search. It’s about making sure your content is easy to find and relevant.

Voice searches are on the rise, so it’s important that you take steps to ensure that you have a good presence in these searches.

Voice search optimization is all about SEO, which can help your content get found more easily.

Voice search optimization is all about SEO, which can help your content get found more easily.

SEO stands for search engine optimization and it’s a method of getting your website ranked higher in Google and other search engines. The same principles apply to voice search optimization: you want the words you use on your site to be as relevant as possible so that when someone searches for them, they’ll find what they’re looking for faster than if they had searched something else (like “how do I make cupcakes?” instead of “how do I bake cupcakes?”).

Video Ads

Video ads are an excellent way to grab the attention of your audience. The fact that they’re more likely to be shared than other types of ads means that you can reach more people with one video ad than with multiple static images or text-based ads.

Video ads can also be used on social media, in email newsletters and on your website–so there are plenty of options for getting them out there! In fact, according to a report by Adweek , “Video is becoming more common as an option for small businesses because it’s less expensive than traditional advertising.”

Video will continue to be the main focal point when it comes to digital advertising.

Video is an excellent way to tell a story and connect with customers. It’s also becoming the main focal point when it comes to digital advertising, as video ads have higher click-through rates than other types of ads.

In fact, according to Google’s research on video marketing in 2017: “72% of business owners said that if they were starting their business today, they would create a YouTube channel for their brand.”

Going Green with Sustainability​

Sustainability is a hot topic these days, and for good reason. It’s important to our planet and our future generations that we all do what we can to help the environment. As a small business owner, you might feel like your hands are tied when it comes to making an impact on the world around you; however, there are many simple things that can be done within your business in order to make it more sustainable.

Here are some tips:

• Make sure the products and services offered by your company are environmentally friendly or use recycled materials where possible! This will not only encourage customers who care about these issues (and they do exist), but also give them confidence that they’re doing something good by using your services. It also shows competitors how easy it can be done if they’re interested in adopting similar practices themselves.* Consider switching over from paper invoices/receipts as much as possible since these items take up large amounts of space when thrown away after being used once.* Use technology instead whenever possible since this helps reduce carbon emissions caused by transportation trucks driving back-and-forth between locations every day just so someone could pick up some paperwork.”

Paying attention to the latest trends and adapting accordingly will help you stay ahead of the crowd.

In order to stay ahead of the crowd, you must pay attention to the latest trends and adapt accordingly.

• Keep up with the latest news in your industry. This will help you stay on top of what’s happening with competitors, clients and other businesses in your area.
• Use tools at your disposal like social media or email marketing software so that you can communicate effectively with customers and prospects alike. Also make sure that these tools are integrated into one cohesive strategy so that they don’t undermine each other or send mixed messages about what kind of business you are (i.e., whether it’s a mom-and-pop shop or an international corporation).
• Be open to new ideas–even if they seem strange at first glance! Don’t dismiss something just because it seems weird; instead consider why someone would come up with such an idea before deciding whether it might work for you too (or not).

Conclusion

It’s important to keep up with the latest digital marketing trends and adapt accordingly. If you want your business to thrive in today’s world, then you need to make sure that it stays ahead of the crowd by paying attention to what works and why.