Table of Contents


Your Squarespace website is one of the most important tools in your business, but it’s also often overlooked. It’s important to keep it up-to-date and attractive so that website visitors will have a positive experience. Here are some tips for making sure your design and user experience are top notch:

1. Appeal to your site visitors’ emotions.

Emotional connection is more important than a logical one. Emotional connection is the foundation of any relationship, whether it’s personal or professional. If you want your visitors to feel connected with your brand, they need an emotional reason for doing so–and that means connecting with them on an emotional level through images and videos (and other forms of media) as well as words.

Make sure your website is easy to navigate and that it feels like a place your visitors would want to spend time in by providing plenty of white space around text blocks or images so there’s breathing room between elements on the page; this gives people time to digest what they’re reading before moving on from one thing into another area of interest within the site itself.”

2. Focus on quality over quantity.

When it comes to websites, quality is more important than quantity. If you have a lot of content but it’s all low-quality, then people won’t want to read it and they’ll leave your site as soon as they can.

If you’re not sure if your content is good enough for your readers or customers, ask someone else who knows about these things (like an editor) what they think. If they say that some parts are good but others aren’t quite there yet, then go back and make those edits!

3. Make content easy to scan.

  • Use headings and subheadings
  • Use bullet points
  • Images can be an important part of your design, but they should also help you communicate with your readers. Images should be used for more than just decoration; they should illustrate the point you’re trying to make in the text, or provide some other kind of value.
  • White space is good! It helps readers focus on what’s important by separating chunks of content from one another visually. Don’t feel like you have to fill every inch with words–leave some room for breathing room!
  • Make sure everything is readable! This includes font size (don’t go too small), color contrast between text and background/foreground colors (it’s OK if these aren’t exactly perfect), etcetera.”

4. Use images that speak for themselves.

Images are a great way to tell a story and give your readers a visual cue about what you’re talking about. They can also be used to illustrate an idea or highlight important details in your content. Try using images that are relevant to the topic you’re writing about, like this one:

Don’t use too many photos of people (especially faces).

It’s not that we don’t love looking at people, but it’s best if you keep them out of the way when possible so they don’t distract from what matters most–the words!

5. Tell a story on your web page.

One of the best things you can do to improve your web design is to tell a story. You want your visitors to stay on your site and not just bounce off after one page, so give them something interesting or exciting to look forward to.

You can do this by making sure that each page has its own unique purpose and function. For example, if you have an About Us page that describes who you are as an organization and what services/products you offer, then make sure there’s no other place on the site where those same things are repeated (or at least not in such detail). Instead of writing “We’re a small business” three times across various pages, consider creating another page entirely devoted specifically towards explaining why exactly this matters–and link back from each other relevant content accordingly!

The idea here is simple: The more unique content available per category within Squarespace’s framework means more opportunity for engagement between visitors & creators alike.”

6. Utilize white space.

When you’re creating a new website, the last thing you want to do is fill every inch of screen real estate with text and images. White space–the empty space between elements on your page–is an important part of good design because it helps your users focus on the content they came for.

White space can also be used as a visual hierarchy guide, helping visitors quickly identify what’s most important and acting as an aid when scanning through information at a glance.

7. Don’t underestimate the power of a custom 404 page.

A custom 404 page can be a great way to keep visitors on your site, especially if you’re using Squarespace’s built-in analytics. The more people who stay on your site, the better it is for your business.

If someone gets an error message and comes across a custom 404 page like this one from B&H Photo Video:

“You’ve reached this page because we couldn’t find what you were looking for.”

“We may have lost some of the information you entered in one of our forms.”

“Please try again or contact us with any questions.”

8. Ask for feedback in a user-friendly way.

Asking for feedback is the best way to get your users involved in improving your site, but it can be tricky to get right. Make sure that you’re asking them in a way that’s easy for them (and you!) to give feedback–and then follow up on their responses as quickly as possible.

If you’re looking for ways to improve your Squarespace website and user experience, try setting up an email newsletter signup form or running some A/B tests on different landing pages.

9. Be very clear with calls-to-action (CTAs).

A call-to-action (CTA) is an element on a web page that encourages visitors to take action. A CTA can be as simple as a button, or it could be an entire section of the page dedicated to driving users towards a specific goal.

In terms of design and UX, CTAs are critical because they’re what make your website function like a machine: they guide users through their journey and ensure they don’t get lost along the way. If you want more people visiting your site and engaging with it, then you need clear CTAs that tell them exactly what information or action you want them to take–and why this next step is important for them!

That said, there are some common pitfalls when using CTAs in Squarespace websites:

10. Keep things simple but interesting with great typography.

Typography is one of the most important elements to consider when creating a website. It can help you make your site more interesting, but it can also distract from the content if used incorrectly.

A good rule of thumb is to use only one typeface per page, and stick with fonts that are legible at large sizes (16px or more). This will allow users to read easily without having to zoom in on their browsers. Additionally, try not to mix different styles of typefaces together; this makes it difficult for readers’ eyes to flow across each line of text before moving onto the next one.

If you want your site’s design aesthetic to be simple yet effective–and let’s face it: who doesn’t?–then consider using sans serif fonts over serif ones because they tend toward cleaner looks that don’t distract from other elements like images or colors

Make A Good Impression.

Website visitors will form opinions about you within the first nanosecond of hitting your website, so it is important to make sure you are making a good impression and they feel comfortable looking around your website as well as trust you enough to use your service or buy your product!

There are many different elements that go into creating a great user experience for your users on Squarespace. Here are some tips:


Hopefully, these tips will help you create a better website and experience for your visitors. The most important thing is to keep in mind that web design is always evolving and changing, so don’t get too caught up on any one tip or trick. Instead, focus on building relationships with users by providing value through your content while also being receptive to feedback from them as well!


Increase Traffic, Leads and Sales
with Effective Marketing

We deliver real-time marketing solutions that integrate with your business needs crafted by our team of advertising experts.

More Of Our Recent Posts

Let's Get Started

Ready to begin crafting your roadmap to online success?
Fill out the form with your information and one of our experts will reach out to you as soon as possible.